New, Hot, & Sexy:

Leveraging Your LinkedIn

Profile for Business

Presentation link for download will be made available at http://www.DawnonFacebook.com

Who I Am: Social Media Speaker |Digital Marketing Coach | New Media Author | Trainer

What I Do: Work with CEOs, Committed Entrepreneurs, and Leadership Teams to Create Visibility, Leverage, and Increased Profitability Using Social Media

Email: speaker@dawnraqueljensen.comWeb: dawnraqueljensen.comLinkedIn: DawnonLinkedin.comTwitter: DawnonTwitter.comFan: DawnonFacebook.com

New, Hot, & Sexy: Tips to

• Increase Visibility

• Create Credibility

• Tribe BuilderPresentation link for download will be made available at http://

www.DawnonFacebook.com

Social Media Branding for Professionals

Social Media Business Catalyst Series

Me: @dawnrjensenWhat I Do: @virtualoptions

Linkedin: Your Social Media Business Strategy

Linkedin ProfilesLinkedin Company ProfilesLinked Linked in ConnectionsLinkedin LeverageLinkedin GroupsLinkedin Network Statistics

Social media is the use of technology combined with social interaction to create or co-create value.

Website*

Facebook• Fan Page• Profile• Groups Linkedin

• Profile• Company Page• Groups

YouTube Channel

Twitter

Slideshare

Delicious

Pinterest

Google+• Profile• Page

Digital Embassies &

Outposts

Website Blog (Hybrid)

Site

Facebook

Linkedin

PinterestTwitter

YouTube

Slideshare

Google+

Delicious

Digital Embassies & Outposts

SOCIAL MEDIA PROFILE: LINKEDIN

F a n s F r i e n d s F o l l o w e r s

What is LinkedIn?LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.

161 Million Members

Linkedin homepage: Your Dashboard

Linkedin homepage: Your Dashboard

What to do on LinkedIn Manage your information that’s

publicly available about you

Find and be introduced to potential clients, service providers, and subject experts who come recommended

Create and collaborate on projects, gather data, share files and solve problems

What to do on LinkedIn

Discover inside connections that can help you land jobs and close deals

Gain new insights from discussions with like-minded professionals in private group settings

Create Social Capital.. Let Them Eat

Establish 1st Layer of the Social Media.

Think of it as a layer cake:

1) Build up or enhance current Linkedin profile

2) Create Linkedin Company page3) Optimize your Profile4) Manage the consistency between

personal & professional

About Public Profiles…BTW

This.

Not This.

This, maybe..

Linkedin Profiles ①Show Your Gorgeous face

②Google-ize your Title

③Create Custom URL

④Add 3 Specific Websites

⑤Add Skills – You have 50

LinkedIn Public Profile

Optimized Profile in Six Steps① Keyword-Rich Google-ized Headline② Customer/Client Focused – WIIFT③ Status Updates –

Educate|Inform |Empower| Entertain | Promote

④ Customize Your Vanity URL⑤ Personalize Website URLs⑥ Add Your Twitter Account

LinkedIn Public Profile

Linkedin Profile Focus

AreasSummarySpecialtiesSkillsRecommendations

LinkedIn Company Profile

http://www.linkedin.com/companies

Good Reasons to UseFind Clients, Promote Relationships

Build Your Buzz

Hire Professionals/Network

Get Feedback and Research

Take Stock: Vetting & Due Diligence

Maintain Your Professional BrandOrganize Professional RelationshipsGather & Display RecommendationsBecome an ExpertGain Competitive IntelCreate Strategy Partners

Developing Your Linkedin Profile

Linkedin Public Profile

Linkedin Company Profile

Best Practices for

• Never ask someone to join you if you not prepared to endorse their work

• Never** respond to a request to join someone's network unless you know them

Things to remember in any social networking community:

• You are always in control of who you invite• You can always decline an invitation• You are rarely inundated with invitations

Establish Social Leverage: Gain Trust

① Crowd-source Your Groups② Provide Linkedin Answers to Questions③ Actively Post & Participate In Linkedin

Groups or Build One④ Repurpose Content through quality posts⑤ Leverage your other Professional networks

PROSPECTINGInfluencing Through Your Linkedin Network & Statistics

Prospecting • Connect at least 2-3 times a week

• Personalize your InMail Introductions

• Add one key value statement

• Ask for what you want & why you think it’s a great fit

• Think Win-Win

Influencing Through Your Network Statistics

Prospecting

Use your existing connections to find who you’d like to be introduced and connected to.

Leveraging Your Network

Use your existing connections to find who you’d like to be introduced and connected to.

Or as we like to call it..

Leveraging Your Network

Link to profile and area to request an introduction.

Your Network By Region, Industry

All hyperlinked areas filters by region and industry area

Your Network By Region, Industry

Fastest Growth

How you are connectedHow you will be introduced

Network Statistics

Be unreasonablePut yourself out thereBe more interested than interesting

Questions? 

Optimized Profile in Six Steps

① Keyword-Rich Google-ized Headline② Customer/Client Focused – WIIFT③ Status Updates

Educate|Inform |Empower| Entertain | Promote

④ Customize Your Vanity URL⑤ Personalize Website URLs⑥ Add Your Twitter Account

Take Stock: Vetting & Due Diligence

Maintain Your Professional BrandOrganize Professional RelationshipsGather & Display RecommendationsBecome an ExpertGain Competitive IntelCreate Strategy Partners

Remember if…

Social Business Catalyst Series

$100 - Social Content Workbook

Social Content Workbook Package $300 - includes:

• Social Media Workbook• Social Media Strategy

Session• Workbook CD • Bonus Content includes:

1. Social Content Calendar Planner

2. Embassies and Outpost

3. Facebook Fan Page Template

www.DawnonFacebook.com

Questions? Ask our Fan page!

*Text: “dawnraqueljensen” to 32655(FBOOK)HINT:*Use your “fan page name” too!

Dawn Jensen

Social Media Speaker |

Digital Media Trainer

|Social Business Catalyst

Email: speaker@dawnraqueljensen.comWeb: www.dawnraqueljensen.com

Linkedin: dawnonlinkedin.comFan: www.dawnonfacebook.com

Web Fan

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