linkedin beginners guide for b2b businesses
Post on 07-Aug-2015
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Why Use LinkedIn?
54% of B2B Users have Generated Leads
43% of Marketers have Found a Customer
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Sign Up for LinkedIn Complete Your Profile Upload Your Profile Picture Customize Your Public URL Get Recommendations &
Endorsements
Getting Started: Your Profile
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Your Profile: Complete Your Profile
Education Professional Experience Awards & Publications Skills (up to 50)
Great tool for users to find you based on skills
Choose skills that are searched for like popular keywords
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Your Profile: Upload Your Profile Picture
Choose a professional headshot for your photo
Avoid Selfies! Make Your Crop to fit is
aligned correctly
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Your Profile: Customize Your URL
Use Your URL as an SEO tool
Set Your Link to Be the Name that appears on Your Resume
Don’t add anything to extraneous on your URL
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Your Profile: Recommendations & Endorsements
Contact close & trusted connections for recommendations
By having your Skills section completed, connections can endorse you for them
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Create Your Company Profile
Hover over “Interests” click “Companies” in the side nav go to “Create a Company”
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Getting Started Requirements
To create a company profile you must meet the following: Current experience lists the
company You have a company email
address Personal Profile must be
intermediate or all star You must have several
connections
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Complete Company Profile
Fill in all the information Use your keywords to
help boost search Add Page Admins from
your company to help manage the page
Remember to click “Publish”
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Company Page Posts
Share company updates Share new content Create conversations
and ask questions to your company followers
Look @ your LinkedIn analytics and create more similar posts that were successful
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Company Showcase Pages Best Practices
Showcase Pages link directly to Company Page
Use Showcase Pages to: Promote Specific Products Design for specific targeted
audiences/personas Utilize Hero Images to Grab
Your Audience’s Attention Gain followers by posting
relevant content
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Connecting & Networking
Connect with people you know already Using the LinkedIn email tool
works well for this! Find connections you know
through LinkedIn’s search feature
Join Groups that share your interests and your company’s interests
Update Your Profile & Status often to boost views
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LinkedIn Groups
Join Groups that are about your interests and your company’s interests
Make sure that group has a viable audience(aim for the thousands+)
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Ask Questions Answer Questions Share Your Content Be proactive in groups
to become a trusted influencer
Engage users & start conversations
Follow other influencers
Groups Best Practices
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Find Influencers Guest bloggers for your website
Sharing content that links back to your website Have a form to capture lead generation
Connect with people you meet in person on LinkedIn to continue the conversation
Share posts and content by other users Social karma: sharing goes both ways!
Creating Opportunities
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