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History
Established in 1973.
Established by Selçuk Yaşar.
Start with Milk and Milk products.
Product Range: Milk and milk products, meat and
meat products, water
3 Key element: Novelties, health and taste
Mission
- To offer quality, health and taste in all products it offers to
consumers has re-determined its brand mission in 2000 and renewed
its visual identity.
- In line with the researches carried out with consumers, Pınar has
ascertained the values perceived and the positioning of the brand in
the mind of the consumer.
- Decided to maintain its existing positive values of the brand such as
freshness, trust, motherhood and purity and to add further the values
such as sincerity, young spirit and masculine.
Vision
To grow with its employees, manufacturers and suppliers.
To become a ‘regional power’ having a say in the
international arena
Philosophy is to become a group, which acts in line with
the laws and moral principles, caring for the environment
and nature scrutinising human resources and to
continuously improve itself and its products with R&D
work
Export Vision: a pioneer of the Turkish food industry continues its works in
making Pınar a regional power within the frame of the ideal opinion of the
community
Vision for the Environment: shows ultimate attention to the protection of
the environment, to the efficient use of natural resources, to the prevention
of pollution, to the reduction of waste, to the saving on the consummated
water and energy, to continues renewal and development and to conforming
to all regulations, laws and procedures related to the environment.
HR Vision: To expand the competency-based human resources management
system across all employees, to make the employees feel, that they are part
of a family and valuable, o encourage the employees with diverse incentives
to criticize the system and to bring forward proposals in order to improve it.
RD Vision: The Research and Development department, at which many
formulation and laboratory trials are carried out and the research and
development on quality on existing products is continued, strengthens the
power to the "Source of Taste" and "Source of Innovation" of Pınar.
Values Pınar, My Source Of Health
Pınar considers first human health. It does not compromise on health, hygiene
and naturality. It always supports a healthy life and gives utmost importance
in high qualitative living. Since the first day on, Pınar’s main mission is the
sound growing of all children.
Pınar, My Source Of Pleasure
Pınar produces each product according to the taste of its consumers. It does
not launch any product before having met the taste of its consumers. And the
consumers share this brand offering such tastes with their families and
beloved ones. The relation between Pınar and its consumers sharing Pınar’s
products in every nice moment of life, progresses with any new product and
grows by becoming stronger.
Pınar, My Source Of Dynamism
Pınar produces always in line with the wishes and
requirements of consumers. It works on offering new
tastes of consumers, which ease and add health to life.
Logos of Pınar
Pınar with numbers
According to Nielsen, Pınar maintain its success in 2013.
Advertising Campaigns of Pınar
From 2007
2011, BİG – Birleşik İletişim Grubu / Fikir
Merkezi - Tayfa&WDO
2012, Alametifarika
2013, Alametifarika
Awards & achievements in 2014
Most admirable company in sector of packaged
meat products
‘’Happiest customer’’
2014 Effie Turkey, bronz effie and golden effie
2014 Felis Awards
Social ResponsibilitySince its inception in education,sports, Pinar continued to contribute to the conservation of art andcultural heritage, and also serveson the social dimension of sustainability in this way.
Spring for the support of children's mentaland physical development of the products of culture, aims to contribute to their personal developmentthrough arts and sports activities.
Pınar Painting Contest
Pınar painting contest has been held for 33 years with the purpose ofincreasing elementary school kids' interestin art and raising future painters. With the participation of children fromall over Turkey, Pınar Painting Contest continues improving talented little artists' skills with a new theme every year since 1981.
Pınar Kids Theatre
Pınar Kids theater was founded in 1987 with to purpose of contributing tophysical and mental development of children.Pınar has always been happy to increasechildren's interest in fine arts and to educating them whileentertaining them. Pınar has provided more than 3 million children with joy of theatre for free during our nationwide tours and participated in many national and international festivals.
Pınar Basketball Team
Pınar has been supporting a basketball teamthat competes in Turkish Premier Basketball League under the name Pinar Karsiyaka.Moreover, almost one thousand children perform sports at Cigli Selcuk Yasar Facilities.
The team finished runner-up in 2013-2014 FIBA Eurochallenge Cup and won Turkish Cup in 2013 –2014.
Pınar Meat-Apprenticeship School
Due to the lack of a school giving education in the
profession of meat and meat products operations
and the requirement for qualified personnel in the
industry,Pınar Meat Vocational Training Unit was
launched in 1998. The purpose of this education, a
first of its kind in Turkey has been to give young
people between 15-18, who have completed their
primary education, who want to start their
business life and who want to learn a profession,
theoretic and practical professional information
within the scope of a program and to make them a
part of the human resources, which the country
requires.
Pınar Euroleaguge Sponsorship
Pınar, while contributing to customer physical and mental development with its product portfolio, continues supporting sports. Pınar Su took the role of water sponsor for Euroleague Final Four held in Turkey under the sponsorship of Turkish Airlines.
Pınar Su also sponsored Euroleague Women Final 8, one
of Europe's most important basketball events, that took
place in Istanbul. Two important basketball clubs of
Turkey, Galatasaray Medical Park and Fenerbahce,
competed against Europe's best in Final 8. The athletes'
thirst was satisfied by Pinar Su.
Pınar Athletics Sponsorship
Pınar, always supporting projects that
contribute to society, assumed the
mantle of the beverage sponsor for World
Championships in Athletics. Pınar Su
provided
water for all athletes that competed in
the championship at Atakoy Athletics
Centre.
Pınar-UNICEF Collaboration
Pınar Painting Contest, designed to discoverhidden talents, encourage elementary students to pursue art and embrace the art of paintingwas taken to a different level to support children.Pinar collaborated with UNICEF, who works for the children around the world, in a pilot projectusing 3000 of Pinar Painting Contest in their original sizes to produce plate mats.
Pınar in Social Media
Thank you
Ayşe Ulusoy
Ecem Tanfer
Oğulkan Avcı
Ece Demirkol
Ezgi Çarşıbaşı
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