introduction to ws marketing strategies & social media, milan zdravković

Workshop: The Social Broadcasting

Milan Zdravković

Anna Mossolova

Harry Baauer Rodrigues

ReleaseMay, 2012

Total failure

Goin’ viralFeb, 2012

On February 10, the upload rate of Harlem Shake videos reached

4,000 per day

Worldwide knownFeb, 2012

No1 for 5 weeks on Billboard Hot 100

Selling 12,000 on iTunes on first week

Earned 6$ for every 1000 views on YT

Harlem Shake hit the 1 billion view

mark on March 24, 2013, just 40 days after its first upload

Harlem Shake “song”

In today’s world, “clicks” and “views” are real currencies

The song was a commercial failure until student George Miller included it in his YouTube video. He earned nothing.

Old stories..

Today, you will..

◦ ..NOT LEARN..

– ..how to make music, videos or money

◦ ..HOPEFULLY LEARN..

– ..how to make your work more visible

– ..how to engage researchers in your work

We have 8-course meal for you

1. Introduction

2. Social broadcasting

3. The Facebook

4. Social networking for researchers

5. How to make the researchers more social ?

6. Social EURAXESS Guidelines for Facebook

7. Performance of the social broadcasting

8. Case study

Lunch,a conventional

one

You cook

Coffee

Morecoffee

Youcook

Wrap-up

Enjoy !

Milan Zdravković

Anna Mossolova