meet the "social" researchers, milan zdravković

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Meet the “social” researchers Milan Zdravković Who are EURAXESS “customers”?

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EURAXESS Conference in Dubrovnik, April 2013: Workshop Marketing Strategies and Social Media

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Page 1: Meet the "social" researchers, Milan Zdravković

Meet the “social” researchers

Milan Zdravković

Who are EURAXESS “customers”?

Page 2: Meet the "social" researchers, Milan Zdravković

◦ One study1 has found that happiness tends to be correlated in social networks. When a person is happy, nearby friends have a 25 percent higher chance of being happy themselves.

1James H. Fowler and Nicholas A. Christakis. 2008. "Dynamic spread of happiness in a large social network: longitudinal analysis over 20 years in the Framingham Heart Study." British Medical Journal. December 4, 2008: doi:10.1136/bmj.a2338.

How long does it take to publish?

Page 3: Meet the "social" researchers, Milan Zdravković

How long does it take to publish a..

◦ Book?

◦ Paper?

◦ Post?

As time goes by..

Page 4: Meet the "social" researchers, Milan Zdravković

As time goes by..

What happens when you tweet a paper?

Page 5: Meet the "social" researchers, Milan Zdravković

What Happens When You Tweet a Paper

it’s been downloaded 535 times since it went live

Melissa Terras, The Impact of Social Media on the Dissemination of Research: Results of an Experiment, Journal of Digital Humanities, Vol.1, No.3, 2012

Page 6: Meet the "social" researchers, Milan Zdravković

◦ “The internet and social media have created a super-Guttenberg press for the academic sector, allowing researchers to crowdsource edits and feedback”

◦ “It is when you move from merely consuming to producing social media that you are likely to notice some of the biggest changes”

Why researchers are social online?

Page 7: Meet the "social" researchers, Milan Zdravković

Why researchers are social online?

◦ Social networks are changing the way in which the web is used, today and will be used, tomorrow– Users generate their own content– The number of published patent applications on social

networks in USA has been growing at about 250% per year over the past five years

◦ Virtual environments for rapid, cost-effective sharing of knowledge and information

◦ Social networks also play a key role in hiring, in business success, and in job performance. – Networks provide ways for companies to gather

information, deter competition, and conspire in setting prices or policies.

Why researchers are social online?

Page 8: Meet the "social" researchers, Milan Zdravković

Why researchers are social online?

◦ Social intelligence

– More open networks, with many weak ties and social connections, are more likely to introduce new ideas and opportunities to their members than closed networks with many redundant ties

◦ They earn the social capital

– the value that an individual gets from the social network

– Instant peer-review

◦ Social media can lead to the creation of a higher public profile (which then needs some management)

– This might deliver crowd-funding for your research

Key problem of a research today?

Page 9: Meet the "social" researchers, Milan Zdravković

Key problem of a research today

◦ Fragmentation

– Research results are not shared or evaluated across scientific disciplines

– One of the most favorable benefits of the social networks for researchers is cross-sectoral linking of researchers and scientists, helping, for example, a biologist to find a statistician for highclass data analysis

Academic research cycle

Page 10: Meet the "social" researchers, Milan Zdravković

Academic research cycle

Researchers are using social media to..

Page 11: Meet the "social" researchers, Milan Zdravković

Researchers are using social media to

◦ Connect with other researchers around the world

◦ Discover the latest research and trends

◦ Collaborate with others on their research projects

◦ Promote their research work even beyond the academic world

◦ Engage and seek feedback (peer-review) from researchers, venture capitalists, public, etc.

◦ Share their research in creative ways to inspire more interest

Social tools for researchers

Page 12: Meet the "social" researchers, Milan Zdravković

Social tools for researchers: Examples 1/2

◦ store, manage and share references & citations

◦ generate citations and bibliographies

◦ ask or answer to a question

◦ find who is reading the content you are interested in

◦ search & discover content (articles)

◦ read & annotate articles

◦ add, organize and share papers (self-archiving)

◦ import papers from other research software

◦ provide and receive personal recommendations

Social tools for researchers

Page 13: Meet the "social" researchers, Milan Zdravković

Social tools for researchers: Examples 2/2

◦ getting reputation score◦ follow other people contributions◦ request access to articles◦ create or participate in public and private discussion groups◦ manage identity◦ create personalized workbench (by using widgets)◦ gain access to analytical report regarding access to papers◦ submit or find and browse research jobs◦ submit or find and browse event announcements◦ submit or find and browse scientific data◦ organize lab data and materials◦ whiteboards

Problems

Page 14: Meet the "social" researchers, Milan Zdravković

Problems

◦ Trust◦ Multiplicity of platforms

– Identity management– Critical mass of researchers on a single platform

needed◦ Privacy issues◦ Online social research is different from

“conventional” one– Research process is today driven by the journal

industry– Researchers are not social? Culture of “secrecy”,

“sharing” is not an incentive?

Page 15: Meet the "social" researchers, Milan Zdravković

◦ “The real value of social media for scientists (aside from teaching us to communicate concisely) may be that we are forced to think about how to share ideas with a broader audience, one that ultimately pays for most of our research: taxpayers. Public conversations about our research make scientists accountable for delivering something of value to those taxpayers ... The days of scientists communicating only with each other, in the languages of our individual disciplines, and relying on science journalists to translate for the public, are rapidly coming to an end.”

G. Small in Nature, vol. 479, page 141

Page 16: Meet the "social" researchers, Milan Zdravković

What do you think researchers need?