introduction to ws marketing strategies & social media, milan zdravković
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EURAXESS Conference in Dubrovnik, April 2013: Workshop Marketing Strategies and Social MediaTRANSCRIPT
Workshop: The Social Broadcasting
Milan Zdravković
Anna Mossolova
Harry Baauer Rodrigues
ReleaseMay, 2012
Total failure
Goin’ viralFeb, 2012
On February 10, the upload rate of Harlem Shake videos reached
4,000 per day
Worldwide knownFeb, 2012
No1 for 5 weeks on Billboard Hot 100
Selling 12,000 on iTunes on first week
Earned 6$ for every 1000 views on YT
Harlem Shake hit the 1 billion view
mark on March 24, 2013, just 40 days after its first upload
Harlem Shake “song”
In today’s world, “clicks” and “views” are real currencies
The song was a commercial failure until student George Miller included it in his YouTube video. He earned nothing.
Old stories..
Today, you will..
◦ ..NOT LEARN..
– ..how to make music, videos or money
◦ ..HOPEFULLY LEARN..
– ..how to make your work more visible
– ..how to engage researchers in your work
We have 8-course meal for you
1. Introduction
2. Social broadcasting
3. The Facebook
4. Social networking for researchers
5. How to make the researchers more social ?
6. Social EURAXESS Guidelines for Facebook
7. Performance of the social broadcasting
8. Case study
Lunch,a conventional
one
You cook
Coffee
Morecoffee
Youcook
Wrap-up
Enjoy !
Milan Zdravković
Anna Mossolova