ideas and storytelling
Post on 17-Aug-2015
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LINKEDIN SPEAKER SERIES: NANCY DUARTE
IDEA AND STORYTELLINGPRESENTED BY: SHUBHAM
VERMA, IIT GUWAHATI
NANCY
DUARTECEO and Principal ,
Duarte Designs
LIFE OF AN IDEA
REINVENT !!
Spreading ideas through storytelling
Physical Reaction to Storytelling
• Clap• Smile• Laugh• Eyes Dilate• Increase Heart Rate
According to the theory of resonance in physics , every object has a resonant frequency and when it interacts with a wave of same resonant frequency , it shakes .
Thus,
STORIESRESONATE WITH US !!
Nancy studied some of the famous speeches and decoded a pattern……
…….and this pattern resembled a sine wave.
All the speech transitions between what Duarte called ‘What is’ and ‘What could be’
The current reality / The world we are operating in
The contrast between today and the alluring future which made people react.
The bright future / A possibility
Analysing some of the famous speechesAnalyzing some of the
famous speeches
STEVE
JOBS
STEVE JOBS’ iPhone LAUNCH SPEECH
• The most heightened sense of ‘What could be’• The speech had frequent jokes and himself
laughed , showed excitement and clapped which made audience to physically connect with his speech
(Speech pattern of Steve Jobs)
DOCTOR
KING
Martin Luther King’s “I Have a Dream” Speech
• Used the symbolic way of speaking • Symbols such as he chose the Lincoln Memorial to
give the speech and used the Declaration of Constitution and Independence in his speech and used a song with changed lyrics which they use to sing during Anti-slavery movement.
• Use of phrase in a speech becomes a beloved part to the speakers and hence his “I have a Dream” part made the speech memorable.
(Speech pattern of Martin Luther King)
JAWAHAR
LAL
NEHRU
Jawahar Lal Nehru’s Independence Day Speech
• The pattern observed was of most perfect shapes in all the speeches analysed.
• Speech transitioned between India’s suffering in the past and the upcoming bright future.
• At last , made a poetic vow to be determined to the country.
RICHARD
FEYNMANN
Richard Feynmann’s speech on Nanotechnology
• He was a great explainer and his talks had a ‘star moment’ ,something which students would remember for a long time even after his class.
• Duarte analysed that more technical the talk tighter is the frequency.
(Feymann’s speech pattern)
MARGARET
THATCHER
Margaret Thatcher’s Iron Lady Speech
• In her speech , she used contrast at phrase level , which is beloved by the listeners.
• Her speech felt as if she was punching with her words
(Margaret Thatcher’s Iron Lady Speech)
JESUS
CHRIST
Jesus Christ’s Sermon on the Mount Speech
• His Sermon on the Mount speech is the longest known piece he said
• It has the tightest speech pattern of all the speeches analysed.
• Used the beloved phrase pattern to speak and talked in an inconclusive manner
• Inconclusive manner means he told the listeners that what would happen with us would depend on what we do.
(Jesus Christ’s speech pattern)
SUN
JONG
CHUN
Sun Jong Chun’s Pan Asian Speech
• The most fascinating thing about his speech was that , it mostly goes in the ‘What is / What was phase’
• Eastern way of storytelling was used.
(Sun Jong Chun’s Speech pattern)
Eastern way of storytelling / spreading ideas
Eastern / Asian people value their culture and history . West wants to hear about future , East like to hear about their past . In Eastern culture , ideas should not be put forward directly , you should go on speaking and slowly hit the core idea.
EVITA
PERONE
(Evita Perone’s speech pattern)
Explaining the speech pattern of Evita Perone
How to attract people to your ideaCreating ideas that will change future
• Imagine the future.
• Use the prophetic imagination
Decide your own future
Craft your vision
Crafting beautifully your thoughts make people attract towards your vision
• Poetically visualize it
THANK YOU
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