LINKEDIN SPEAKER SERIES: NANCY DUARTE

IDEA AND STORYTELLINGPRESENTED BY: SHUBHAM

VERMA, IIT GUWAHATI

NANCY

DUARTECEO and Principal ,

Duarte Designs

LIFE OF AN IDEA

REINVENT !!

Spreading ideas through storytelling

Physical Reaction to Storytelling

• Clap• Smile• Laugh• Eyes Dilate• Increase Heart Rate

According to the theory of resonance in physics , every object has a resonant frequency and when it interacts with a wave of same resonant frequency , it shakes .

Thus,

STORIESRESONATE WITH US !!

Nancy studied some of the famous speeches and decoded a pattern……

…….and this pattern resembled a sine wave.

All the speech transitions between what Duarte called ‘What is’ and ‘What could be’

The current reality / The world we are operating in

The contrast between today and the alluring future which made people react.

The bright future / A possibility

Analysing some of the famous speechesAnalyzing some of the

famous speeches

STEVE

JOBS

STEVE JOBS’ iPhone LAUNCH SPEECH

• The most heightened sense of ‘What could be’• The speech had frequent jokes and himself

laughed , showed excitement and clapped which made audience to physically connect with his speech

(Speech pattern of Steve Jobs)

DOCTOR

KING

Martin Luther King’s “I Have a Dream” Speech

• Used the symbolic way of speaking • Symbols such as he chose the Lincoln Memorial to

give the speech and used the Declaration of Constitution and Independence in his speech and used a song with changed lyrics which they use to sing during Anti-slavery movement.

• Use of phrase in a speech becomes a beloved part to the speakers and hence his “I have a Dream” part made the speech memorable.

(Speech pattern of Martin Luther King)

JAWAHAR

LAL

NEHRU

Jawahar Lal Nehru’s Independence Day Speech

• The pattern observed was of most perfect shapes in all the speeches analysed.

• Speech transitioned between India’s suffering in the past and the upcoming bright future.

• At last , made a poetic vow to be determined to the country.

RICHARD

FEYNMANN

Richard Feynmann’s speech on Nanotechnology

• He was a great explainer and his talks had a ‘star moment’ ,something which students would remember for a long time even after his class.

• Duarte analysed that more technical the talk tighter is the frequency.

(Feymann’s speech pattern)

MARGARET

THATCHER

Margaret Thatcher’s Iron Lady Speech

• In her speech , she used contrast at phrase level , which is beloved by the listeners.

• Her speech felt as if she was punching with her words

(Margaret Thatcher’s Iron Lady Speech)

JESUS

CHRIST

Jesus Christ’s Sermon on the Mount Speech

• His Sermon on the Mount speech is the longest known piece he said

• It has the tightest speech pattern of all the speeches analysed.

• Used the beloved phrase pattern to speak and talked in an inconclusive manner

• Inconclusive manner means he told the listeners that what would happen with us would depend on what we do.

(Jesus Christ’s speech pattern)

SUN

JONG

CHUN

Sun Jong Chun’s Pan Asian Speech

• The most fascinating thing about his speech was that , it mostly goes in the ‘What is / What was phase’

• Eastern way of storytelling was used.

(Sun Jong Chun’s Speech pattern)

Eastern way of storytelling / spreading ideas

Eastern / Asian people value their culture and history . West wants to hear about future , East like to hear about their past . In Eastern culture , ideas should not be put forward directly , you should go on speaking and slowly hit the core idea.

EVITA

PERONE

(Evita Perone’s speech pattern)

Explaining the speech pattern of Evita Perone

How to attract people to your ideaCreating ideas that will change future

• Imagine the future.

• Use the prophetic imagination

Decide your own future

Craft your vision

Crafting beautifully your thoughts make people attract towards your vision

• Poetically visualize it

THANK YOU