how to use social media for your business

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Presentation given at Basepoint Regional Networking Event, Canterbury

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Webscape MarketingSocial Media, SEO & Online

How to use Social Media for your Business

Background

Webscape MarketingSocial Media, SEO & Online

• Josh Whiten, owner of Webscape Marketing• Based in Folkestone’s Creative

Quarter• Digital marketing - SEO, PPC,

social media, email marketing

Webscape MarketingSocial Media, SEO & Online

A show of hands...

Webscape MarketingSocial Media, SEO & Online

You don't have to be a fan of social media yourself to

use it for your business

Webscape MarketingSocial Media, SEO & Online

1 of 10

Think about why people use social media

Webscape MarketingSocial Media, SEO & Online

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If you want to rank well on Google then get active on

social media

Webscape MarketingSocial Media, SEO & Online

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Don’t just talk about yourself; share, share

and share

Webscape MarketingSocial Media, SEO & Online

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Get engaged!

Webscape MarketingSocial Media, SEO & Online

5 of 10

Make life easier with a content strategy

Webscape MarketingSocial Media, SEO & Online

6 of 10

Webscape MarketingSocial Media, SEO & Online

7 of 10

Make them an offer

Webscape MarketingSocial Media, SEO & Online

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Use a consistent tone of voice

Experiment with social

Webscape MarketingSocial Media, SEO & Online

9 of 10

Measure results; don’t chase numbers

Webscape MarketingSocial Media, SEO & Online

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www.webscapeseo.com @webscapeseo

Webscape MarketingSocial Media, SEO & Online

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