how to use social media automation to improve your marketing

YOU ARE IN THE RIGHT PLACE IF YOU...

1.Struggle to manage an overwhelming amount of tasks

2.Need a process that allows you to make a bigger impact

3.Want a way to increase productivity, efficiency and profits

“64% of all marketers are spending 6 hours or more per week on social media.”

Source: Social Media Examiner

Why Use Social Media Automation in Your Business?

Source: Marketo

“91% of the MostSuccessful Users Agree That MarketingAutomation is “VeryImportant” to the Overall Success of Their Marketing Strategies.”

FacebookTwitterPinterestInstagram

Social Networks We’re Focused on Today:

GOODAutomation

BADAutomation

Provide content that you believe your audience will love

Never post content that you haven’t already read

Reposting the same content over and over and over again = SPAMAutomating comments, replies, @mentions, etc. = SPAMBeware of tools that ask for your username and password - probably breaking ToS!

Leverage evergreen content to help drive traffic to your siteSave time (and take a break!) by adding automation to your strategyUse tools that allow you to login through your accounts - Like Tailwind and Post Planner!

Use Automation to Post at the Ideal TimesKnow When Your Audience is Spending Time

Online

● Google Analytics● Facebook Insights● Twitter Analytics● Tailwind Suggested

Times

Dive Into the Data

True Social Metrics

9

STOP waking up at all hours of the night just to get your post seen!

Automate And Solve Your Time-Zone Problems

Automate a mix of content types and evenly space them out. Spice it up!

Automate a mix of content types

11

Post Planner and Tailwind are fantastic

tools for this.

Use the Right Tools

to Share Your

Content

Stop dragging and dropping. Let the tool do the heavy lifting for you.

Create the Perfect Mix of Content

Add in Content That’s Perfectly Spaced Out

(never post the same thing again back to back)

3 Keys to a Perfect Social Media Post

Be Engaging

“Emoticons receive 33% more

comments, are shared 33% more

often, and are liked 57% more

than Facebook posts without

emoticons!”

Source: Panorama

Get Visual

A recent study by Simply Measured found that,

“60% of brand posts include

photos, which make up 80% of

their page’s total engagement.”

Make it Findable

Use Hashtags!

“Tweets with hashtags average

20% more engagement than

those without.”

Source: Simply Measured

“Evergreen content” never gets outdated and provides value to your audience - no matter when you post it.

Automate Your Evergreen Content

Don’t let your great content go to waste or get stale. Keep it in front of a whole new audience!

Evergreen Content Should be Shared Frequently and OFTEN!

Your audience never has sick days or goes on vacation, neither should your content.

Schedule Your Posts Before You Go on Vacation(or an event)

Set up automation between an action and a social network . You can do this through IFTTT (If This Then That).

Here are a few IFTTT recipes...

Set up Automation Between the Different Social Media Networks

IFTTT

ARCHIE

Choose Instagram as the trigger channel and  “any new photo” as the trigger.

01

02

03

Share Your Instagram Photos on the Other Networks

The next step is to choose the social network you want the photo to publish to.

Make sure to specify whether you want to upload a photo from a URL or create a photo post.IFTTT

ARCHIE

The IFTTT Instagramto Twitter Recipe

IFTTT

ARCHIEUse an IFTTT recipe to save your favorite links to a Google Spreadsheet for future use.

Curate Content in Spreadsheets

IFTTT

ARCHIE

Set Twitter as the trigger channel and “New Tweet From Search” as the trigger.

01

02

03

Receive Notifications About Tweets That Mention Your Business Configure your search by typing

in your brand or product name (or whatever you want to track) in quotation marks and “-“ your Twitter handle.

Choose the action that will occur when the recipe is triggered. IFTTT

ARCHIECreate the list on Twitter. 01

02

03

Add People to Twitter Lists

Next, choose “Twitter” as the trigger channel and “New Tweet From Search” as the trigger.

For the action channel, choose “Twitter”, and choose “Add user to list” as the action. IFTTT

ARCHIE

If you’re a blogger, you know that promoting your blog post on social media is a crucial step.

Share New Blog Post on Social Networks

IFTTT

Set “Twitter” as the trigger channel and “New tweet from search” as the trigger.

01

02

03

Direct People to Your Main Twitter Account

Configure the tweet to show tweets that mention your other accounts and don’t mention your main one.For the action channel, choose Twitter and for the action – “Post a Tweet”.IFTTT

Create a Twitter list of people who are talking about a specific topic and using a specific hashtag.

Build a Twitter List From a Specific Hashtag

IFTTT

Search through the archive01

02

03

Save Tweets To Google Spreadsheets

Make sure you don’t tweet the same thing twice

Save any memorable tweets

IFTTT

Any photo you like on Instagram will automatically download to the folder you specify in Dropbox.

Save the Instagrams you like in a Dropbox folder

IFTTT

Schedule Posts Within Google Calendar

For this you will need a separate Google calendar.

01

02As soon as you have it set up, add “#fbpages” to the title of the event and write the copy you want posted to Facebook in the event description.IFTTT

Share Your Pinterest Pins on Other Networks Select “Pinterest” and either

“New Pin On Your Board” or “You like a pin” as the trigger.

01

02Choose whether you want to post to Facebook, Twitter, LinkedIn, etc. It can even go to your WordPress blog.

IFTTT

Sign up for:

Automate Your Social Media Monitoring• Mention

• Cyfe• Rival IQ

and let them do the scouring work for you!

Respond and Engage in Real-Time

Listen to What’s Said About Your Business

Use analytics to guide your strategy

Keep an eye on what’s working - and what’s not.

Stay up to date on popular or trending hashtags and incorporate them into timely posts.

Keep an Eye On Trending Hashtags

● Monitor Trending (HOT!) Hashtags● Leverage Hashtags to Find Your

Audience● Join Conversations in Your Niche

and Industry for Additional Exposure

Hop into Conversations

Find and plan trending content in Post Planner!

Automate Your Content Search Process

Search, Plan and Post

Find Proven Content for Your Industry or Niche

You can also find relevant content for Pinterest through the Tailwind Content Discovery feature.     New cool tool called Tribes!● EXCLUSIVE: Get your Tribes and Content

Discovery invite today! melissa@tailwindapp.com

Automate Your Content Search Process

● NextScripts (SNAP)● IFTTT● OnlyWire● Social Media Auto Publish

Tools to Publish Blog to Social Media

The key to successful automation – interact, engage and be YOU!

Automate But Maintain a Live Presence to Respond

Read the articles you’re sharing and make sure they are relevant to your brand.

Always Read the Messages You Schedule

Add context around the content.

Add a Personal Touch to Scheduled Messages

Whether you’re a small/local company or big brand - be personable and accessible.

Be Human

Know what is being said about you and respond in real-time.

Set Up Notifications to Monitor and Manage Company and Employee Mentions

Use Google’s “Me on the Web” tool.

Stay Up to-Date With Important Alerts

You can automate posts, comments, replies, and even direct messages.Don’t do it!

Don't Automate Everything

Although it may seem that automatic direct messages  or automated tweets in conversations can save a lot of time, they hurt more than they help.

Never Automate Direct Messages or Tweets in Conversations on Twitter

Scheduling too far in advance makes it very easy to forget what you’re sharing. By the time your content is shared, it may be out of date.

Don’t Schedule Too Far in Advance

On the opposite end, be ready to jump in and turn off your automation if there is a tragedy in the news.

While Automating, Stay Away From Current Events

Each social network is different and deserves a different approach.

Don't Automate the Same Content to Each Social Network

We love the platforms for their differences - pay attention to what works for each!

Optimize each post for the different platforms

612 x 612

1200 x 627

600 x 900

440 x 220

If your customer is experiencing problems with your product, the last thing they want is to receive an automatic response from a robot.

Never Automate Troubleshooting

Listen and respond to your users when they have problems.

● TwitLonger when you need more than 140 characters

● Jump on a screen share using Join.me● Use Facebook Live to address

concerns quickly and to a broad audience

Don’t be a robot. Have empathy!

Automation can significantly boost engagement and efficiency, but use it wisely.

Remember to Use Automation WISELY!

Simply Measured Case Studyof Post Planner Growth

How to Use Automation to Grow Your Facebook Page by 193%

http://bitly.com/fbgrowthplan

Schedule Pins, Discover Content, Analyze Results

Get a Free Month of Tailwind, a Pinterest Marketing Developer Partner

bit.ly/FreeMonthOfTailwind

For Tribes & Content Discovery - melissa@tailwindapp.com