how to use social media automation to improve your marketing
TRANSCRIPT
YOU ARE IN THE RIGHT PLACE IF YOU...
1.Struggle to manage an overwhelming amount of tasks
2.Need a process that allows you to make a bigger impact
3.Want a way to increase productivity, efficiency and profits
“64% of all marketers are spending 6 hours or more per week on social media.”
Source: Social Media Examiner
Why Use Social Media Automation in Your Business?
Source: Marketo
“91% of the MostSuccessful Users Agree That MarketingAutomation is “VeryImportant” to the Overall Success of Their Marketing Strategies.”
FacebookTwitterPinterestInstagram
Social Networks We’re Focused on Today:
GOODAutomation
BADAutomation
Provide content that you believe your audience will love
Never post content that you haven’t already read
Reposting the same content over and over and over again = SPAMAutomating comments, replies, @mentions, etc. = SPAMBeware of tools that ask for your username and password - probably breaking ToS!
Leverage evergreen content to help drive traffic to your siteSave time (and take a break!) by adding automation to your strategyUse tools that allow you to login through your accounts - Like Tailwind and Post Planner!
Use Automation to Post at the Ideal TimesKnow When Your Audience is Spending Time
Online
● Google Analytics● Facebook Insights● Twitter Analytics● Tailwind Suggested
Times
Dive Into the Data
True Social Metrics
9
STOP waking up at all hours of the night just to get your post seen!
Automate And Solve Your Time-Zone Problems
Automate a mix of content types and evenly space them out. Spice it up!
Automate a mix of content types
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Post Planner and Tailwind are fantastic
tools for this.
Use the Right Tools
to Share Your
Content
Stop dragging and dropping. Let the tool do the heavy lifting for you.
Create the Perfect Mix of Content
Add in Content That’s Perfectly Spaced Out
(never post the same thing again back to back)
3 Keys to a Perfect Social Media Post
Be Engaging
“Emoticons receive 33% more
comments, are shared 33% more
often, and are liked 57% more
than Facebook posts without
emoticons!”
Source: Panorama
Get Visual
A recent study by Simply Measured found that,
“60% of brand posts include
photos, which make up 80% of
their page’s total engagement.”
Make it Findable
Use Hashtags!
“Tweets with hashtags average
20% more engagement than
those without.”
Source: Simply Measured
“Evergreen content” never gets outdated and provides value to your audience - no matter when you post it.
Automate Your Evergreen Content
Don’t let your great content go to waste or get stale. Keep it in front of a whole new audience!
Evergreen Content Should be Shared Frequently and OFTEN!
Your audience never has sick days or goes on vacation, neither should your content.
Schedule Your Posts Before You Go on Vacation(or an event)
Set up automation between an action and a social network . You can do this through IFTTT (If This Then That).
Here are a few IFTTT recipes...
Set up Automation Between the Different Social Media Networks
IFTTT
ARCHIE
Choose Instagram as the trigger channel and “any new photo” as the trigger.
01
02
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Share Your Instagram Photos on the Other Networks
The next step is to choose the social network you want the photo to publish to.
Make sure to specify whether you want to upload a photo from a URL or create a photo post.IFTTT
ARCHIE
The IFTTT Instagramto Twitter Recipe
IFTTT
ARCHIEUse an IFTTT recipe to save your favorite links to a Google Spreadsheet for future use.
Curate Content in Spreadsheets
IFTTT
ARCHIE
Set Twitter as the trigger channel and “New Tweet From Search” as the trigger.
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02
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Receive Notifications About Tweets That Mention Your Business Configure your search by typing
in your brand or product name (or whatever you want to track) in quotation marks and “-“ your Twitter handle.
Choose the action that will occur when the recipe is triggered. IFTTT
ARCHIECreate the list on Twitter. 01
02
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Add People to Twitter Lists
Next, choose “Twitter” as the trigger channel and “New Tweet From Search” as the trigger.
For the action channel, choose “Twitter”, and choose “Add user to list” as the action. IFTTT
ARCHIE
If you’re a blogger, you know that promoting your blog post on social media is a crucial step.
Share New Blog Post on Social Networks
IFTTT
Set “Twitter” as the trigger channel and “New tweet from search” as the trigger.
01
02
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Direct People to Your Main Twitter Account
Configure the tweet to show tweets that mention your other accounts and don’t mention your main one.For the action channel, choose Twitter and for the action – “Post a Tweet”.IFTTT
Create a Twitter list of people who are talking about a specific topic and using a specific hashtag.
Build a Twitter List From a Specific Hashtag
IFTTT
Search through the archive01
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Save Tweets To Google Spreadsheets
Make sure you don’t tweet the same thing twice
Save any memorable tweets
IFTTT
Any photo you like on Instagram will automatically download to the folder you specify in Dropbox.
Save the Instagrams you like in a Dropbox folder
IFTTT
Schedule Posts Within Google Calendar
For this you will need a separate Google calendar.
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02As soon as you have it set up, add “#fbpages” to the title of the event and write the copy you want posted to Facebook in the event description.IFTTT
Share Your Pinterest Pins on Other Networks Select “Pinterest” and either
“New Pin On Your Board” or “You like a pin” as the trigger.
01
02Choose whether you want to post to Facebook, Twitter, LinkedIn, etc. It can even go to your WordPress blog.
IFTTT
Sign up for:
Automate Your Social Media Monitoring• Mention
• Cyfe• Rival IQ
and let them do the scouring work for you!
Respond and Engage in Real-Time
Listen to What’s Said About Your Business
Use analytics to guide your strategy
Keep an eye on what’s working - and what’s not.
Stay up to date on popular or trending hashtags and incorporate them into timely posts.
Keep an Eye On Trending Hashtags
● Monitor Trending (HOT!) Hashtags● Leverage Hashtags to Find Your
Audience● Join Conversations in Your Niche
and Industry for Additional Exposure
Hop into Conversations
Find and plan trending content in Post Planner!
Automate Your Content Search Process
Search, Plan and Post
Find Proven Content for Your Industry or Niche
You can also find relevant content for Pinterest through the Tailwind Content Discovery feature. New cool tool called Tribes!● EXCLUSIVE: Get your Tribes and Content
Discovery invite today! [email protected]
Automate Your Content Search Process
● NextScripts (SNAP)● IFTTT● OnlyWire● Social Media Auto Publish
Tools to Publish Blog to Social Media
The key to successful automation – interact, engage and be YOU!
Automate But Maintain a Live Presence to Respond
Read the articles you’re sharing and make sure they are relevant to your brand.
Always Read the Messages You Schedule
Add context around the content.
Add a Personal Touch to Scheduled Messages
Whether you’re a small/local company or big brand - be personable and accessible.
Be Human
Know what is being said about you and respond in real-time.
Set Up Notifications to Monitor and Manage Company and Employee Mentions
Use Google’s “Me on the Web” tool.
Stay Up to-Date With Important Alerts
You can automate posts, comments, replies, and even direct messages.Don’t do it!
Don't Automate Everything
Although it may seem that automatic direct messages or automated tweets in conversations can save a lot of time, they hurt more than they help.
Never Automate Direct Messages or Tweets in Conversations on Twitter
Scheduling too far in advance makes it very easy to forget what you’re sharing. By the time your content is shared, it may be out of date.
Don’t Schedule Too Far in Advance
On the opposite end, be ready to jump in and turn off your automation if there is a tragedy in the news.
While Automating, Stay Away From Current Events
Each social network is different and deserves a different approach.
Don't Automate the Same Content to Each Social Network
We love the platforms for their differences - pay attention to what works for each!
Optimize each post for the different platforms
612 x 612
1200 x 627
600 x 900
440 x 220
If your customer is experiencing problems with your product, the last thing they want is to receive an automatic response from a robot.
Never Automate Troubleshooting
Listen and respond to your users when they have problems.
● TwitLonger when you need more than 140 characters
● Jump on a screen share using Join.me● Use Facebook Live to address
concerns quickly and to a broad audience
Don’t be a robot. Have empathy!
Automation can significantly boost engagement and efficiency, but use it wisely.
Remember to Use Automation WISELY!
Simply Measured Case Studyof Post Planner Growth
How to Use Automation to Grow Your Facebook Page by 193%
http://bitly.com/fbgrowthplan
Schedule Pins, Discover Content, Analyze Results
Get a Free Month of Tailwind, a Pinterest Marketing Developer Partner
bit.ly/FreeMonthOfTailwind
For Tribes & Content Discovery - [email protected]