how to use facebook, twitter, and linkedin to write white papers
Post on 29-Jul-2015
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business tips for smart people
Using Social Media to promote White Papers
www.KLARITI.com
Hi, I’m Ivanwww.Klariti.com
Using Social Media to write & promote
White Papers
Identify trends
Connect with influencers
White Papers=
$ $ $
Who reads them?
experts (not technical)Decision makers
Tech JournalistsTime poor
3 ways social media can help you writewhite papers
connect with influencersobserver trends
grow ears
Share photosAsk questions
Create discussions
open-ended questionsActive groups
include quotes
Quora
Connect with expertsAnswer questions
Share white paper
White paper goals
Be interestingDemonstrate authority
Build credibility
Length of white papers
Enough to make decision5-20 pages
Review competitors
Takeaways
1. Grow Ears2. Use different channels3. Ask questions4. Make it remarkable5. Write in waves6. Give credit7. Promote, promote
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More at www.Klariti.com
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