how could content marketing drive sales?

Howcontentmarketingdrivesales?Byfreakout

How

HOW COULD CONTENT MARKETING DRIVE SALES?

“Content marketing is the marketing and business process forcreating and distributing relevant and valuable content to attract, acquire,and engage a clearly defined and understood target audience – with theobjective of driving profitable customer action.”

Sales “The activity ”atransaction”or business of selling products or services.(tangibleorintangible)“

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LearnfromTheTop5AttitudeofagoodSalesman

Beforeyoucreatethecontent,youhavetoensurewho’syouraudience,competitorandyourcapabilityDon’ttellthestory,shoutthemessagethathasemotionalvalue

Good Listener & Story teller

Consistencyisakey,buildcontentforcommitmentnotappointment.Patience and Persistence

Always Know The ReasonPeopleKnow->PeopleWant ->PeopleNeed

‘Peopledon’tbuywhatyoudo,theybuyWHYyoudoit.’- simon sinek

Whereverandwheneverthecrowdgathered&whatevertheytalked,youmustbeenthere.

The right man at the right time

Firstimpressionatthefirstdateisveryimportant,for2nd &next?Thatyourresponsibility

Try to look and feel good

Native advertisingisaformofpaidmediawhere

the ad experiencefollowsthenaturalformoftheuserexperienceinwhichitisplaced

WHY NATIVE ADS?

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Ad Blindness People Don’t Click Ads Poor User Experience

Whatisourchallengeindigitalads?

Audiencestrytoavoidadvertising

Mostpeopleunintentionallyclicktheads

Becauseofavoidingads,themessageoftheadscan’tbedeliveredtotheaudiences

well

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ThisisAdBlindness.Heatmap showsuswhataudienceslookat.LessheatforBannerAds.

ACCIDENTAL CLICKUp to 50%of clicks on mobile bannerads areaccidental

68%"I'mfinewithseeingadsbutonlyiftheyarenotannoying"

Source:www.vieodesign.com/blog/new-data-why-people-hate-ads

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81%ofIndonesianUrbansocietykeeptrackonnewsandinformationregularly

Smartphoneisonebiggestkeymediatogain

information

ENTERTAINMENTSOCIAL ISSUESPOLITICS AND GOVERNMENTSPORTS, RELIGION, TECH

However,EntertainmentandSocialIssuesarethe

twomostpopularcontents

Source:OnlineNewsConsumptionStudyIndonesia|December2015

SummaryofOnlineNewsConsumptioninIndonesia

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Shareofwebpageviews:LaptopsandDesktops

Shareofwebpageviews:MobilePhones

Shareofwebpageviews:Tablets

28% 70% 3%

Source:WeAreSocial.sg

Share ofWebTrafficinIndonesia

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Adapting thepublishers- Intheirfeed.

If Romeo is Content MarketingNative Ads must Be Juliet!

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YouCreateTheStory,WeSpreadTheMessage