Howcontentmarketingdrivesales?Byfreakout

How

HOW COULD CONTENT MARKETING DRIVE SALES?

“Content marketing is the marketing and business process forcreating and distributing relevant and valuable content to attract, acquire,and engage a clearly defined and understood target audience – with theobjective of driving profitable customer action.”

Sales “The activity ”atransaction”or business of selling products or services.(tangibleorintangible)“

id.foutap.com

LearnfromTheTop5AttitudeofagoodSalesman

Beforeyoucreatethecontent,youhavetoensurewho’syouraudience,competitorandyourcapabilityDon’ttellthestory,shoutthemessagethathasemotionalvalue

Good Listener & Story teller

Consistencyisakey,buildcontentforcommitmentnotappointment.Patience and Persistence

Always Know The ReasonPeopleKnow->PeopleWant ->PeopleNeed

‘Peopledon’tbuywhatyoudo,theybuyWHYyoudoit.’- simon sinek

Whereverandwheneverthecrowdgathered&whatevertheytalked,youmustbeenthere.

The right man at the right time

Firstimpressionatthefirstdateisveryimportant,for2nd &next?Thatyourresponsibility

Try to look and feel good

Native advertisingisaformofpaidmediawhere

the ad experiencefollowsthenaturalformoftheuserexperienceinwhichitisplaced

WHY NATIVE ADS?

id.foutap.com

Ad Blindness People Don’t Click Ads Poor User Experience

Whatisourchallengeindigitalads?

Audiencestrytoavoidadvertising

Mostpeopleunintentionallyclicktheads

Becauseofavoidingads,themessageoftheadscan’tbedeliveredtotheaudiences

well

id.foutap.com

ThisisAdBlindness.Heatmap showsuswhataudienceslookat.LessheatforBannerAds.

ACCIDENTAL CLICKUp to 50%of clicks on mobile bannerads areaccidental

68%"I'mfinewithseeingadsbutonlyiftheyarenotannoying"

Source:www.vieodesign.com/blog/new-data-why-people-hate-ads

id.foutap.com

81%ofIndonesianUrbansocietykeeptrackonnewsandinformationregularly

Smartphoneisonebiggestkeymediatogain

information

ENTERTAINMENTSOCIAL ISSUESPOLITICS AND GOVERNMENTSPORTS, RELIGION, TECH

However,EntertainmentandSocialIssuesarethe

twomostpopularcontents

Source:OnlineNewsConsumptionStudyIndonesia|December2015

SummaryofOnlineNewsConsumptioninIndonesia

id.foutap.com

Shareofwebpageviews:LaptopsandDesktops

Shareofwebpageviews:MobilePhones

Shareofwebpageviews:Tablets

28% 70% 3%

Source:WeAreSocial.sg

Share ofWebTrafficinIndonesia

id.foutap.com

Adapting thepublishers- Intheirfeed.

If Romeo is Content MarketingNative Ads must Be Juliet!

あり

が

とう

ござ

い

まし

た

YouCreateTheStory,WeSpreadTheMessage