5 promotional events that drive sales

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Times are tough for small businesses, so it’s important to be looking for unique ways to promote your store and drive customers in to shop with you. Here are some great ideas for events that will get your store lots of attention.

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Page 1: 5 Promotional Events That Drive Sales

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Page 2: 5 Promotional Events That Drive Sales

5 Promotional Events That Drive Sales

Page 3: 5 Promotional Events That Drive Sales

•If your sales are suffering, identify promotions that will drive customers back through your doors.

•Although customers love bargains, just running sales causes your customers to only purchase merchandise when it’s on-sale.

•Here are some unique and creative promotional events that will create buzz for your store, increase your traffic, and, ultimately, boost sales.

Page 4: 5 Promotional Events That Drive Sales

•Encourage customers to sign up for your mailing list by giving them priority access to your biggest sales.

•An invitation-only event allows selected guests to have first pick of your sale merchandise, which creates a sense of exclusivity.

•Use point-of-purchase displays to inform customers of this benefit.

Invitation-Only Sale

Page 5: 5 Promotional Events That Drive Sales

•Hosting a party for your community members is a fun way to build a connection with potential customers.

•Create a fun atmosphere to attract families and shoppers in the area with food, games, music, and entertainment.

•Host the event during or after business hours, and get your neighboring businesses involved.

•Have staff on-hand inside your store in-case customers would like to shop with you during the event.

Neighborhood Block Party

Page 6: 5 Promotional Events That Drive Sales

•When you have a new product to promote or a new line for the season, create an event to “reveal” it to the public.

•Promote this event in the newspaper or on your website so customers will be anticipating it.

•Offer the first customers to purchase the new product a special discount or coupon for a future purchase.

New Product Launch

Page 7: 5 Promotional Events That Drive Sales

•Holidays are great times for retailers, so boost your holiday sales by hosting a party or celebration.

•This shows that your business is festive, and it puts your employees and customers in a good mood.

•Decorate your store in a holiday theme using window clings.

•Plan activities and games for attendees of which the prize is discounted or free merchandise.

Holiday Celebration

Page 8: 5 Promotional Events That Drive Sales

•Contact an industry expert and ask them to speak at or at least visit your store.

•This could be anything from a seminar to a book signing to a photo session.

•Use the authority of your expert or celebrity to increase the awareness of your business.

Industry Expert

Page 9: 5 Promotional Events That Drive Sales

Feel like an expert now? Great!

Still have questions? We can help! Visit us online at www.signazon.com

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