google month: google for irish tourism [session 4] - youtube

20 October 2014

Youtube by Pablo and Víctor

Agenda

Why Youtube1

How to create my Youtube channel 2

3 Create and promote your videos

4 Success story

Google Confidential and Proprietary

Why Youtube

Google Confidential and Proprietary

CREATE A YOUTUBE CHANNEL

1. Go to www.youtube.ie and click the sign in botton

2. Create your business account (Company Generic email)

1

2

BUSINESS NAME

1. Add your LOGO2. Create a channel art3. Describe your Channel

24

3

1

4. Add web links5. Upload your videos6. Create Playlists

5 6

https://www.youtube.com/user/FailteIrelandTV

Google Confidential and Proprietary

Create and promote your videos

Create your video

Create your video

Create your video

True view ads

● Only pay for engaged views – You pay only when viewers

choose to watch your video ad

● Target exactly who you want – Choose from a variety of

targeting option such as Interests or Demographics.

● Measure your performance – Track your performance

directly in AdWords or YouTube Analytics

Formats

Formats

Create your video campaign

1. Click New Campaign > Online video to set your campaign

settings & select video to advertise

2. Set your bid and select your targeting group

3. Link your Youtube with your Adwords account

4. Create a Remarketing List

5. Add a Companion Banner & Call-to-Action Overlay (CTA)

Create your video campaign

Create your video campaign

For more info: Google Adwords Video Ads

Create your video campaign

Google Confidential and Proprietary

Success story

Turkish airlines: Case study

Thank you

Additional Resources

● Youtube Analytics

● Youtube creator hub

● YouTube Support

● Case studies and industry insights

● Great True View examples