getting meta: how to use seo to promote your music (sxsw 2017 panel)

PanelistsChristopher Moon: NoiseTrade/PledgeMusic (Moderator)

Wes Walls: BandzoogleDelaney Gibson: CCXAMike King: iPullRank

Overview:What is SEO?

Why should I care?

How do I navigate this for myself without developing narcolepsy?

Where does SEO fit into my band’s marketing strategy?

What can I expect to gain from practicing good SEO?

The Fan Journey

Insights and Pro Tips: The Fundamentals

“Brand” vs “non-brand” keywords

Researching keywords

Thinking of SEO when naming your band

Using tools to creatively inform keyword research (i.e. Google trends, social listening, Google suggest)

Insights and Pro Tips:Starting Out

Having a band website and other profiles (content)

Creating content pages to target keyword searches

Feeding the Knowledge Graph: Wikipedia, Wikidata, Musicbrainz, Google My Business, Search Console, etc

Building notability (knowledge graph band entity)

The Band Entity

Insights and Pro Tips:Established Artists

Schema Markup (what it is and how to make it work for you)

Optimizing high-value brand keywords (purchase intent)

Finding and optimizing indirect brand keywords (i.e. song from samsung commercial)

Example

Nada Surf SAMSUNG PIXIES AD

Free eBook for download @

bandzoogle.com/blog

Stay in touch!On Twitter

Christopher Moon: @anhedoniamoonWes Walls: @weswalls

Delaney Gibson: @delaneygibsonMike King: @ipullrank