getting meta: how to use seo to promote your music (sxsw 2017 panel)
TRANSCRIPT
PanelistsChristopher Moon: NoiseTrade/PledgeMusic (Moderator)
Wes Walls: BandzoogleDelaney Gibson: CCXAMike King: iPullRank
Overview:What is SEO?
Why should I care?
How do I navigate this for myself without developing narcolepsy?
Where does SEO fit into my band’s marketing strategy?
What can I expect to gain from practicing good SEO?
The Fan Journey
Insights and Pro Tips: The Fundamentals
“Brand” vs “non-brand” keywords
Researching keywords
Thinking of SEO when naming your band
Using tools to creatively inform keyword research (i.e. Google trends, social listening, Google suggest)
Insights and Pro Tips:Starting Out
Having a band website and other profiles (content)
Creating content pages to target keyword searches
Feeding the Knowledge Graph: Wikipedia, Wikidata, Musicbrainz, Google My Business, Search Console, etc
Building notability (knowledge graph band entity)
The Band Entity
Insights and Pro Tips:Established Artists
Schema Markup (what it is and how to make it work for you)
Optimizing high-value brand keywords (purchase intent)
Finding and optimizing indirect brand keywords (i.e. song from samsung commercial)
Example
Nada Surf SAMSUNG PIXIES AD
Free eBook for download @
bandzoogle.com/blog
Stay in touch!On Twitter
Christopher Moon: @anhedoniamoonWes Walls: @weswalls
Delaney Gibson: @delaneygibsonMike King: @ipullrank