fund raising strategy

Prepared by Sultan Mohammed Giasuddin, Chittagong, Bangladesh1

FUND RAISING STRATEGY

Resource Generation is a Management Process

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Identifying People Who Share the Same Values and Managing that

Relationship

Why People Give?

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Your Cause & Why People Give

We believe in your cause

We know you

We have benefited from your service

We enjoy a tax break

We know your chairperson

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Other Important Reasons:

We were asked.

You Said:

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Why do we need Money?

Survival.

Expansion & Development.

Reduce Dependency.

Build a Constituency.

Create a Viable & Sustainable Organization.

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The Social Exchange

For Profit Firm:

Exchange Good & Services

Not-for-Profit:

Exchange Values

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Key Principles

People don’t give money to causes, the give money to people with causes.

People give money to success not to distress.

Resources are a means to an end: the MISSION.

You need money to raise money.

No quick fixes.

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A Constituency Consists of members.

Contributors (past & present)

Participants (past & present)

Volunteers

People with similar interests.

All people who have been Involved in some way with your organization.

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Major Participants in Constituency

People with similar interests.

Former participants Clients.

Major donors.

General donors.

Volunteers.

Board members.

Service clients.

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The 4 ‘R’s in Relation The 4 ‘R’s in Relation Building Building

for for Prospect CultivationProspect Cultivation

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WHAT MAKES A GOOD FUNDRAISER?

Impeccable Integrity.

Ability to listen well.

Ability to motivate.

High energy.

Concern for people.

High expectations.

Love of the work.

Perseverance.

Presence.

A quality of leadership.

Thank You

Sultan Mohammed Giasuddin, Chittagong, Bangladesh, E-mail: manik_gias55@yahoo.com

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