final pres boards
Post on 04-Mar-2016
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The Concept
We have created a mock charity campaign, under the name The Heinz appeal. This focuses specifically on Heinz salad creams biggest competitor Mayonnaise. Appealing on behalf of mayonnaise to then encourage consumers to buy Salad Cream as the ‘ethical alternative’. The idea behind this is to appear on first glance serious, but with further interaction from the user amuse, a tone that we feel would be appropriate in appealing to the target audience. We wanted to appear like a legitimate charity as it gives you huge scope in method of delivery.
Designers
Sam Edwards
Email: se91786@students.leeds-art.ac.uk
Liam Rushfirth
Email: lr85595@students.leeds-art.ac.uk
Chris Lawson
Email: cl87676@students.leeds-art.ac.uk
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The Heinz Appeal
Tags & T-Shirts Designers
Sam Edwards
Email: se91786@students.leeds-art.ac.uk
Liam Rushfirth
Email: lr85595@students.leeds-art.ac.uk
Chris Lawson
Email: cl87676@students.leeds-art.ac.uk The Heinz Appeal
Printed Media Designers
Sam Edwards
Email: se91786@students.leeds-art.ac.uk
Liam Rushfirth
Email: lr85595@students.leeds-art.ac.uk
Chris Lawson
Email: cl87676@students.leeds-art.ac.uk The Heinz Appeal
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Digital Media Designers
Sam Edwards
Email: se91786@students.leeds-art.ac.uk
Liam Rushfirth
Email: lr85595@students.leeds-art.ac.uk
Chris Lawson
Email: cl87676@students.leeds-art.ac.uk The Heinz Appeal
Identity Designers
Sam Edwards
Email: se91786@students.leeds-art.ac.uk
Liam Rushfirth
Email: lr85595@students.leeds-art.ac.uk
Chris Lawson
Email: cl87676@students.leeds-art.ac.uk The Heinz Appeal
TITLES & HEADINGSHELVETICA BOLD
SUB HEADINGSHELVETICA REGULAR
BODY COPY & LOGOHELVETICA LIGHT
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