- Britain’s first and only concise quality newspaper- ‘The Essential Daily Briefing’- 20p- Non-biased- Sister newspaper to The Independant

Conc

ept

Create a Campaign that changes the way the Newspaper is percieved/bought by/sold to University students.

Current issue:

Newspapers unpopular amongst students/young people, as digital media begins to overshadow print.

Aud

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ntex

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Currently, students are accustomed to getting their news online. Therefore, by promoting printed media in a new way, students across the country who do not regularly read newspapers may be tempted to pick one up.

Prop

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Res

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20p

We have taken inspiration from dis-tribution methods in other coun-tries, and are proposing to imple-ment newspaper vending machines in carefully considered locations that would increase accessibility to students.

Prop

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We are also proposing to introduce a weekly student pull-out section of the newspaper, in order to encour-age purchases and appeal to our target audience.

Content would potentially include:- Student News Matrix/Editor’s Letter- University profile/article (different uni each week)- Secondary articles- Reviews/Event listings- Student Sports News