The Concept

We have created a mock charity campaign, under the name The Heinz appeal. This focuses specifically on Heinz salad creams biggest competitor Mayonnaise. Appealing on behalf of mayonnaise to then encourage consumers to buy Salad Cream as the ‘ethical alternative’. The idea behind this is to appear on first glance serious, but with further interaction from the user amuse, a tone that we feel would be appropriate in appealing to the target audience. We wanted to appear like a legitimate charity as it gives you huge scope in method of delivery.

Designers

Sam Edwards

Email: se91786@students.leeds-art.ac.uk

Liam Rushfirth

Email: lr85595@students.leeds-art.ac.uk

Chris Lawson

Email: cl87676@students.leeds-art.ac.uk

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The Heinz Appeal

Tags & T-Shirts Designers

Sam Edwards

Email: se91786@students.leeds-art.ac.uk

Liam Rushfirth

Email: lr85595@students.leeds-art.ac.uk

Chris Lawson

Email: cl87676@students.leeds-art.ac.uk The Heinz Appeal

Printed Media Designers

Sam Edwards

Email: se91786@students.leeds-art.ac.uk

Liam Rushfirth

Email: lr85595@students.leeds-art.ac.uk

Chris Lawson

Email: cl87676@students.leeds-art.ac.uk The Heinz Appeal

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Digital Media Designers

Sam Edwards

Email: se91786@students.leeds-art.ac.uk

Liam Rushfirth

Email: lr85595@students.leeds-art.ac.uk

Chris Lawson

Email: cl87676@students.leeds-art.ac.uk The Heinz Appeal

Identity Designers

Sam Edwards

Email: se91786@students.leeds-art.ac.uk

Liam Rushfirth

Email: lr85595@students.leeds-art.ac.uk

Chris Lawson

Email: cl87676@students.leeds-art.ac.uk The Heinz Appeal

TITLES & HEADINGSHELVETICA BOLD

SUB HEADINGSHELVETICA REGULAR

BODY COPY & LOGOHELVETICA LIGHT

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