facebook best practices application for business

Facebook for Business ApplicationBy Dom Cascarell, Social Media Manager of PALO Creative

Youngstown-Warren Regional Chamber Social Media Best Practice Seminar

There will be an increase in user engagement with your brand.

Gain a better understanding of your followers through communicating with your audience

Reach new customers through the networks of your fans

Differentiate yourself from your competitor

A lot of people to connect to around the area!

Why use Facebook for business?

Build

Build

Make your Facebook Page pleasing to the eye.

Invite your friends to like

your page

Build

Put a Facebook icon with a link to your page on your website.

Build

Share useful content and information to your

fans to add value to their lives.

Build

Utilize advertisements and campaigns.

Build

Engage

Share photos and videos because they tend to be more engaging.

Engage

Ask questions or seek input often.

Engage

Keep the text in the post simple and short most of the time.

Posts between 100 and 250 characters get about 60% more likes, comments and shares.

Engage

Share exclusive information and that are likely to want to pass along to their friends.

Engage

Don’t be afraid to show some humor.

Engage

Engage

Engage

Amplify

Amplify

Sponsored Stories enable you to increase the distribution of News Feed stories about your business.

Amplify

Amplify your popular posts by “Boosting/Promoting” them!

Amplify

Amplify

Virility isn’t easy to come by!

Amplify

Measure your results and get a feel for what your audience responds the best to, and adjust accordingly.

“Let me check what I did there so I could do more of that!”

Amplify

It takes TIME to get going. Keep at it!

Amplify

When we stopped doing their FB page…

Un-Amplify

?

KEEP AT IT!

• Facebook should be integrated with your broader, and even outbound marketing efforts.

Build a Strategy that’s Social by Design

• FB is an ideal place to bring your brand personality to life through an authentic and consistent voice.

Create an Authentic Brand Voice

• Create content people will be excited to pass along.

Make it Interactive

• Keep content fresh and easy to consume, use ads to stay in touch, and reward people for their loyalty.

Nurture Your Relationships

• Use reporting tools to learn about your fans and the content and products they find most interesting.

Keep on Learning

Thank you!