fabletics final deck

Stephanie Pfingsten

TechStyle Fashion Group CEOs co-

founded Fabletics with Kate Hudson

after they saw a gap in the active

wear marketplace. Their objective

is to offer stylish high quality gear

at an accessible price point.

Fabletics is a subscription based e-

commerce label with 18 brick and

mortar stores across the U.S.

including one in Mall of America.

• TechStyle Fashion Group

owns JustFab, Fabletics

and ShoeDazzle.

• The companies brought in

$504 million in sales last

year, including more than

$150 million from

Fabletics.

• Fabletics made $250

million in 2016.

• TechStyle’s 2016 sales

goal is $675 million.

Fabletics $150.00

30%

Just Fab $331.40

66%

Shoe Dazzle $22.60

4%

* In millions

In 2015, Fabletics had millions in

linear spend on E!, USA, Bravo, TLC,

HGTV and Food Network.

They spent heavily on digital, with

50% of their digital spend on

Yahoo.com.

In 2016, their digital spending

remained strong with Yahoo but

shifted away from mobile carrier and

news sites and focused on fitness

sites.

Their magazine placements include

Elle, InStyle, People, US Weekly, USA

Today, and Women’s Health.

VIACOM IS A ONE-STOP SHOP

• Fabletics wants national reach.

• They are building brick and mortar stores

but are still raising brand awareness with

their ads targeting women interested in

fitness.

• Viacom has opportunities for celebrity

endorsements, brand integrations in our TV

programming, and ground activations.

• Combined with our Velocity Content

Network, the success of our custom linear

ads will thrive digitally online and via

social media and influencers.

THE MEDIA PLAN

.69 A25-54

+39% vs. S1

.99 W25-54

+35% vs. S1

.57 A18-49

+25% vs. S1

.84 W18-49

+23% vs. S1

8 years younger than Prime & 4 Years younger than S1 Source: C3 ratings based on 10p/1a package

HHI: $62K, $16.2K more than Prime & $3K more than S1

BLOG POST

Kelsesy Peter’s Best

Younger Outfits

SOCIAL MEDIA

Custom Hilary Duff &

Fabletics Video Pushed out

on VCN

NICKELODEON PLAYGROUND TOUR

IN PRESCHOOL

GIRLS SHOW BOYS SHOW

LICENSE ANIMATION

NICKELODEON IS #1 ACROSS THE BOARD

98% of consumers feel more

inclined to purchase a product

they tested at an experience*

*EventTrack

Millennial moms expect brands

to provide real life experiences

beyond the screen.*

*Milennial Moms

71% of consumers share

information about an event

with their friends and family*

*MDB

Kids actively seek out

experiences that include their

favorite characters*

*Kids & Gaming

EXPERIENCE IS BELIEVING

BUILDING ON SUCCESS

Attended by

35,000 fans

between Play Fair

& Play Date

activations

Visited Westfield

Malls in 11 cities

across the US*

Featured raffles,

giveaways,

interactive

experiences, and

fan activities

Included fans’

favorite characters

throughout the

experience

Integrated Sponsor

activations and

sampling

AMAZING ACTIVATION

POP UP SHOP MEET & GREET FREE YOGA

VELOCITY CONTENT NETWORK

YOUTUBE

PARENTING

NETWORK

INTEGRATED MARKETING

EVENT CUSTOM SPOT

Air on Nick at Nite,

Nickelodeon, Nick Jr. and

TV Land featuring Fabletics

as a sponsor.

SOCIAL MEDIA

What’s Up Moms social

media engagement during

Nick Playground Tour

MOM HACKS VIDEO

What’s Up Moms will

create a custom “Mom

Hacks” video that will air

on Nick at Nite and TV

Land featuring Fabletics.

LOOKING FORWARD

TEACHERS

Brand integration on hit

TV Land series Teachers

SHOW SPONSOR

Official sponsor of Younger

TV series

APPENDIX