Darren Crowder, Vice President & General Manager, Middleware, SAP

April 30, 2014

INTELLIGENT BUSINESS OPERATIONS

Infuse Big Data Insights into your Processes

2014 SAP AG or an SAP affiliate company. All rights reserved. 2

AGENDA

The Reality The Internet Of Everything

Examples of Intelligent Business Operations

How SAP can help you Next Steps

How Middleware Needs To Evolve

Demonstration

The Reality of the Internet of Everything

1 billion Facebook

users

4 billion YouTube views

per day

Data

doublesevery 18

months

15

billionweb-enabled

devices

5 billion in emerging

middle class

2014 SAP AG or an SAP affiliate company. All rights reserved. 4

Add Value to Your Big Data Enabling Intelligent Business Operations

1 Collect massive amounts of raw data

2 Analyze big data and gain insights

3Infuse actionable insights back

into your processes in real-time

2

1

3

Any CRM

Logistics

001011010

100101010

010101011

110000101

Any ERP

Any App

Device

Machine

How Middleware Needs to Evolve

Human &

System

Processes

BPMN

Everywhere

Great

UxP

Move onto

In-Memory Platform

Intelligent Business

Operations

What happened?

What happens?

What should I do?

(next best action)

Use

r E

ng

ag

em

en

t

Maturity of Middleware Capabilities

What will happen?

Collapse Layers

Integrated Modeling

Rules & Processes

Co

lle

cti

ve

In

sig

ht

Integrated

Mom ESB

AS Dev

Integrated

Analytics

2014 SAP AG or an SAP affiliate company. All rights reserved. 6

Intelligence

Value

Triggered Event

Data Integrated & Ready for Analysis

Information Delivered

Time

Action Taken

Value

Diminishes

Data

Latency

Analysis

Latency

Decision

Latency

Action Time

Increased

Value

A2I

Action

Time Reduced Time

To Action

Source: Dr. Richard Hackathorn. Bolder Technologies Inc.

How to get value from Big Data insights?The value that an insight can bring to a transaction decays with time

Today - Unleashing the Power of

Intelligent Business Operations

Intelligent Business OperationsPowered by SAP HANA

MODEL

PowerDesigner

IMPLEMENT

Process Orchestration Operational Process Intelligence

EXECUTE

Event Stream Processor

100101011010

ACTION

Examples of Intelligent Business

Operations

2014 SAP AG or an SAP affiliate company. All rights reserved. 9

Know the status of all orders in real-time (across

CRM, ERP, SCM, logistics partner, B2B, etc.)

Intelligent Business Operations in Retail

Example: Order Fulfillment

Get alerted when the system detects or predicts

potential issues with orders

Improve on-time delivery

2014 SAP AG or an SAP affiliate company. All rights reserved. 10

Intelligent Business Operations in Logistics

Example: Hub Operations Management

Real-time tracking of 60 flights, 300,000+ of

shipments (1500 tons in 8 hr), 97% SLA

Identify issues with shipments, bottlenecks,

reduce costs (1 delayed flight = 1m)

Dynamically allocate workforce to solve issues

2014 SAP AG or an SAP affiliate company. All rights reserved. 11

Intelligent Business Operations in Healthcare

Example: Cancer Patient Diagnosis & Care

Reduce tumor data analysis to seconds using real time analysis and comparisons to millions of

patient entries worldwide

Provide immediate personalized cancer

treatment and drug recommendation

Streamline processes for individual drug

recommendations and reduce shift changes

2014 SAP AG or an SAP affiliate company. All rights reserved. 12

New customer want access to chosen services

(e.g. TV, internet, mobile) as quickly as possible

Intelligent Business Operations in Telco

Example: Customer Onboarding

Several departments have to collaborate (e.g.

sales, customer relations, installation)

Avoid customer escalations by identifying

problems in real-time. Increase ARPU.

2014 SAP AG or an SAP affiliate company. All rights reserved. 13

IBO in Action: Check out the

SAP demonstration videos

Logistics: http://www.youtube.com/watch?v=HHBCdwPzkG0

Manufacturing: http://www.youtube.com/watch?v=R2bVd66jWz0

Telecom: http://www.youtube.com/watch?v=sM8kJAN0Wos

2014 SAP AG or an SAP affiliate company. All rights reserved. 14

SAP acquires Business

Rules Management

(BRM) leader YASU

Technologies & releases

SAP BPM & BRM

SAP introduces Process

Orchestration combining

BPM, BRM, PI + B2B

6.500+ customers invested in Process

Orchestration, BPM, PI or BRM

2007 2010 2011 2013 20142012

SAP releases Operational

Process Intelligence

powered by SAP HANA

SAP releases

Intelligent Business

Operations powered

by SAP HANA

SAPs Journey to Intelligent Business Operations Powered by SAP HANA

SAP acquires Enterprise

Architect leader

PowerDesigner via Sybase

2014 SAP AG or an SAP affiliate company. All rights reserved. 15

Intelligent Business Operations powered by SAP HANA

Architectural View

Gain Full Visibility into

your heterogeneous

E2E Processes in Real

Time

Exploit the Power of

Big Data by infusing

Big Processes

Value.. We all get excited by Big Data. But Big

Data without the context of

the surrounding processes is

meaningless.

Key TakeAwaysIntelligent Business Operations Powered by SAP HANA

Work Smarter, Improve

Responsiveness..

Understand and predict

critical situations

Vishal Sikka, Member of the SAP Executive Board

SAP TechEd Las Vegas 2013

2014 SAP AG or an SAP affiliate company. All rights reserved.

Want More

Information?

Please look at our IBO whitepaper and visit us

online at www.sap.com/processorchestration

Attend one of our Middleware Technical

Academies or our Middleware Innovation Days at http://global.sap.com/campaign/ne/newsletter/g

_nl_subscription_sap_middleware_news/index.

epx

Subscribe on our twitter handle at

http://twitter.com/saptechnology

Thank you

Contact information:

Darren Crowder

VP & General Manager Middleware@Darrencrowder

+44 79833 76421