enterprise 2.0
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Donau-Universität KremsZentrum für E-Government, Peter Parycek
Enterprise 2.0
© Tom Purves
Peter ParycekDonau-Universität Krems
Donau-Universität KremsZentrum für E-Government, Peter Parycek
1) VirtualizationCloud
ComputingCloud
StorageClient
Virtualization
2) WorkplaceClient
Mobile Connectivity
User Interface
Innovation
3) Data, Information & KnowledgeUnified
Communication
SemanticWeb
Social Media& Networks
5 IT-Trends4
) Secu
rity
5)
Sourc
ing
Cf. Bruno Messmer, Swisscom IT Services AG
Donau-Universität KremsZentrum für E-Government, Peter Parycek
1) Social Media & Networks
© Tom Purves
Donau-Universität KremsZentrum für E-Government, Peter Parycek
http://theconversationprism.com/
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Enhancer #1Internet & Social MediaIncreased Use & Network
Effect
Donau-Universität KremsZentrum für E-Government, Peter Parycek
07/04/23
Enhancer #2Tools
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Enhancer #3Net Generation
Donau-Universität KremsZentrum für E-Government, Peter Parycek
http://www.personalizemedia.com/the-count/
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Social Media & Networks have passed the tipping point!
http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic
Donau-Universität KremsZentrum für E-Government, Peter Parycek
World domination of Facebook
http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Facebook demographic facts (Austria)
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Online social networks, Mar 19th 2008, from The Economist print edition
Donau-Universität KremsZentrum für E-Government, Peter Parycek
2) Paradigma Shift
© Tom Purves
Donau-Universität KremsZentrum für E-Government, Peter Parycek
New Paradigm …
1.Nobody owns it2.Everybody uses it3.Anybody can improve it
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Hierarchy vs. Network
Donau-Universität KremsZentrum für E-Government, Peter Parycek
vsvs
Donau-Universität KremsZentrum für E-Government, Peter Parycek
vsvs
Donau-Universität KremsZentrum für E-Government, Peter Parycek
vsvs
Donau-Universität KremsZentrum für E-Government, Peter Parycek
07/04/23
Motivation for participation …to be up to date
social status
image
altruism
fun
Source: The Contribution Revolution: Letting Volunteers Build Your Business, HBR 10/08
Donau-Universität KremsZentrum für E-Government, Peter Parycek
3) Enterprise 2.0
© Tom Purves
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Key Data Points
¼ ½ of all businesses use E2.0Tens of Millions of worker use
social media in business contextGrassroot is the leading source of
E2.0 Reports of ROI from 1% to 40%
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Potential Benefits of E2.0
Fostering Innovation
Information Discovery
Maintaining Knowledge
Productivity
Fostering Collaboration
Expertise Location
More Transparency
Modern Workplace
http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032
Donau-Universität KremsZentrum für E-Government, Peter Parycek
E2.0 Technical Overview
http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Strategic Applications
Operations / IT / Back Office
Line of Business
Customer Service
Sales
Marketing
Product Development
Online Community
En
terp
rise 2
.0
CrowdSourcing
CrowdSourcingCloud
API, SaaSMashups
http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Enterprise 2.0 Landscape
http://www.zdnet.com/blog/hinchcliffe/
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Donau-Universität KremsZentrum für E-Government, Peter Parycek
What to consider …
• Product Availability• Tools & Operational
Issues
Technical Factors
• Business Domains and Silos
• Current Collaboration Atmosphere
Cultural Factors
• Job Functions & Roles• Access to technology
Functional Factors
Source: Joey Bernal
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Phase 1: Communicate
Wiki
Blog
Forum
Employees Customers
Partners
Source: Joey Bernal
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Phase 2: Collaborate
Network Discovery
Information Sharing
Expert Location
Employees
Customers
Partners
Communities
Source: Joey Bernal
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Phase 3: Innovate
Reviews
CrowdsourcingUser Generated
Content
Employees
Customers
Partners
Communities
Support Activities
Source: Joey Bernal
Feedback & Ideas
Tagging
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Implementation Framework
Source: Ross Dawson
Donau-Universität KremsZentrum für E-Government, Peter Parycek
ExternalGuidelines
Be yourself,speak in the first person
Respect copyrights & faire use
laws
Be respectful
Don‘t let it interfere with
your work
Add value,
be honest
Protectconfidential &proprietary information
Practicepersonal
responsibility
Source: Joey Bernal
Donau-Universität KremsZentrum für E-Government, Peter Parycek
4) Enterprise 2.0: Cases
© Tom Purves
Donau-Universität KremsZentrum für E-Government, Peter Parycek
IBM 2.0 ;-) Jams: virtual business-meetings & innovation-groups via
Online-Chat (including extern participants) Virtual open-plan office : 320.000 persons connected Fringe social network tool: internal Xing Instant Messaging: integrated in web 2.0 tools Internal Blogs: over 3500 active blogs Wikis: discussion forum & document creation Bookmark Sharing: Dogear Tagging: early identification of trends & of employees’
expertise Social Net Analytics: who with whom what …
Allowing „controllable“ chaos
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Video-training B2B:
Employees equipped with camcordersEmployees creating short videosVideos instead of internal trainings Internal use & external at customers
Source: Service 2.0, HBR 09/2010
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Communityportal: B2B
Extranet: closed social network, forums, valuable sales information via video & blogs, ...
Goals: sharing knowledge & best practicesnew ways to help customers (save hours of
research)
Results: fewer calls to Customer Service & IT Help Desk feedback & ideas about (technology) projects in
early stages reducing development time & cost
Source: Service 2.0, HBR 09/2010
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Communityportal: B2C
• 70,000 ideas have been submitted• Ideas in use:
• Free coffee for Gold Card members on their birthday• Starbucks VIP card• Splash sticks• Buy coffee beans & get a free cup of coffee
Donau-Universität KremsZentrum für E-Government, Peter Parycek
07/04/23
Collaboration (Models)
Gary P. Pisano, Roberto Verganti : Which Kind of Collaboration Is Right for You? HBR 12/08
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Source: Mark Fidelmann & Mike Puterbaugh http://www.mindtouch.com/
Donau-Universität KremsZentrum für E-Government, Peter Parycek
07/04/23
Innovationcommunity (B2C)
• one single customer has saved Dell $ 1 million in support costs
• in 1 year: 10,000 fixes viewed 2.5 million times• 9,000 ideas contributed to Dell Ideastorm• 120 ideas put into practice
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Innovationcommunity (B2C)
CSR + Innovation + Participation
Donau-Universität KremsZentrum für E-Government, Peter Parycek
07/04/23
• 200.000 scientists• Matchmaking system links experts to
unsolved R&D problems• Boeing, Novartis, Procter & Gamble, …
R&D Innovationmall
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Collaboration
Goldcorp Challenge: 2000: $ 575.000 price money
Surprising teams: students, advisors, mathematicians, military, …
110 destinations: 50% not known before! 80% new destinations = 8 million ounces of gold $10.000 in 1999, which today is $125.000
Source: Wikinomics
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Donau-Universität KremsZentrum für E-Government, Peter Parycek
07/04/23
Dr. Peter Parycek, MScCenter for E-Government, Danube University Kremspeter.parycek@donau-uni.ac.at+43 2732 893-2312
http://www.donau-uni.ac.at/egovhttp://digitalgovernment.wordpress.com/ http://linkedin.com/parycekhttp://www.slideshare.net/parycekhttp://twitter.com/parycek
Donau-Universität KremsZentrum für E-Government, Peter Parycek
References: Books & Articles:
The Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, 2008 Wikinomics, Don Tapscott, D. Williams, 2007 The Tipping Point: How Little Things Can Make A Big Difference, Malcolm Gladwell, 2001 Linked: The New Science of Networks, Albert-Laszlo Barabasi, 2001 The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yochai
Benkler, 2007 Here Comes Everybody: The Power of Organizing Without Organizations, Clay Shirky, 2008 Which Kind of Collaboration Is Right for You? Gary P. Pisano, Roberto Verganti, HBR 12/08 Swarm Creativity: Competitive Advantage Through Collaborative Innovation Networks, Peter A.
Gloor, 2006 Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, Jeff Howe, 2008 Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life,
Work and World, Matthew Fraser, Soumitra Dutta, 2008 Implementing Enterprise 2.0: A Practical Guide To Creating Business Value Inside
Organizations With Web Technologies, Ross Dawson, 2009. Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges, Andrew
McAfee, 2010 Groundswell: Winning in a World Transformed by Social Technologies, Charlene Li, Josh
Bernoff, 2008 Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for
Implementation and Management Within Your Organization, Joey Bernal, 2009 Blogs:
Dion Hinchcliffe‘s Web 2.0 Blog: http://web2.socialcomputingmagazine.com/ Longtail Blog: http://www.thelongtail.com/ Wikinomics Blog: http://www.wikinomics.com/blog/ http://www.best-practice-business.de/blog/
Examples: http://www.innocentive.com/ http://www.ideastorm.com/
Donau-Universität KremsZentrum für E-Government, Peter Parycek
Recommendations Enterprise 2.0
Donau-Universität KremsZentrum für E-Government, Peter Parycek
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