enterprise 2.0

Donau-Universität KremsZentrum für E-Government, Peter Parycek

Enterprise 2.0

© Tom Purves

Peter ParycekDonau-Universität Krems


1) VirtualizationCloud

ComputingCloud

StorageClient

Virtualization

2) WorkplaceClient

Mobile Connectivity

User Interface

Innovation

3) Data, Information & KnowledgeUnified

Communication

SemanticWeb

Social Media& Networks

5 IT-Trends4

) Secu

rity

5)

Sourc

ing

Cf. Bruno Messmer, Swisscom IT Services AG


1) Social Media & Networks

© Tom Purves


http://theconversationprism.com/


Enhancer #1Internet & Social MediaIncreased Use & Network

Effect


07/04/23

Enhancer #2Tools


Enhancer #3Net Generation


http://www.personalizemedia.com/the-count/


Social Media & Networks have passed the tipping point!

http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic


World domination of Facebook

http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png


Facebook demographic facts (Austria)


Online social networks, Mar 19th 2008, from The Economist print edition


2) Paradigma Shift

© Tom Purves


New Paradigm …

1.Nobody owns it2.Everybody uses it3.Anybody can improve it


Hierarchy vs. Network


vsvs


07/04/23

Motivation for participation …to be up to date

social status

image

altruism

fun

Source: The Contribution Revolution: Letting Volunteers Build Your Business, HBR 10/08


3) Enterprise 2.0

© Tom Purves


Key Data Points

¼ ½ of all businesses use E2.0Tens of Millions of worker use

social media in business contextGrassroot is the leading source of

E2.0 Reports of ROI from 1% to 40%


Potential Benefits of E2.0

Fostering Innovation

Information Discovery

Maintaining Knowledge

Productivity

Fostering Collaboration

Expertise Location

More Transparency

Modern Workplace

http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032


E2.0 Technical Overview

http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg


Strategic Applications

Operations / IT / Back Office

Line of Business

Customer Service

Sales

Marketing

Product Development

Online Community

En

terp

rise 2

.0

CrowdSourcing

CrowdSourcingCloud

API, SaaSMashups

http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223


Enterprise 2.0 Landscape

http://www.zdnet.com/blog/hinchcliffe/


What to consider …

• Product Availability• Tools & Operational

Issues

Technical Factors

• Business Domains and Silos

• Current Collaboration Atmosphere

Cultural Factors

• Job Functions & Roles• Access to technology

Functional Factors

Source: Joey Bernal


Phase 1: Communicate

Wiki

Blog

Forum

Employees Customers

Partners

Source: Joey Bernal


Phase 2: Collaborate

Network Discovery

Information Sharing

Expert Location

Employees

Customers

Partners

Communities

Source: Joey Bernal


Phase 3: Innovate

Reviews

CrowdsourcingUser Generated

Content

Employees

Customers

Partners

Communities

Support Activities

Source: Joey Bernal

Feedback & Ideas

Tagging


Implementation Framework

Source: Ross Dawson


ExternalGuidelines

Be yourself,speak in the first person

Respect copyrights & faire use

laws

Be respectful

Don‘t let it interfere with

your work

Add value,

be honest

Protectconfidential &proprietary information

Practicepersonal

responsibility

Source: Joey Bernal


4) Enterprise 2.0: Cases

© Tom Purves


IBM 2.0 ;-) Jams: virtual business-meetings & innovation-groups via

Online-Chat (including extern participants) Virtual open-plan office : 320.000 persons connected Fringe social network tool: internal Xing Instant Messaging: integrated in web 2.0 tools Internal Blogs: over 3500 active blogs Wikis: discussion forum & document creation Bookmark Sharing: Dogear Tagging: early identification of trends & of employees’

expertise Social Net Analytics: who with whom what …

Allowing „controllable“ chaos


Video-training B2B:

Employees equipped with camcordersEmployees creating short videosVideos instead of internal trainings Internal use & external at customers

Source: Service 2.0, HBR 09/2010


Communityportal: B2B

Extranet: closed social network, forums, valuable sales information via video & blogs, ...

Goals: sharing knowledge & best practicesnew ways to help customers (save hours of

research)

Results: fewer calls to Customer Service & IT Help Desk feedback & ideas about (technology) projects in

early stages reducing development time & cost

Source: Service 2.0, HBR 09/2010


Communityportal: B2C

• 70,000 ideas have been submitted• Ideas in use:

• Free coffee for Gold Card members on their birthday• Starbucks VIP card• Splash sticks• Buy coffee beans & get a free cup of coffee


07/04/23

Collaboration (Models)

Gary P. Pisano, Roberto Verganti : Which Kind of Collaboration Is Right for You? HBR 12/08


Source: Mark Fidelmann & Mike Puterbaugh http://www.mindtouch.com/


07/04/23

Innovationcommunity (B2C)

• one single customer has saved Dell $ 1 million in support costs

• in 1 year: 10,000 fixes viewed 2.5 million times• 9,000 ideas contributed to Dell Ideastorm• 120 ideas put into practice


Innovationcommunity (B2C)

CSR + Innovation + Participation


07/04/23

• 200.000 scientists• Matchmaking system links experts to

unsolved R&D problems• Boeing, Novartis, Procter & Gamble, …

R&D Innovationmall


Collaboration

Goldcorp Challenge: 2000: $ 575.000 price money

Surprising teams: students, advisors, mathematicians, military, …

110 destinations: 50% not known before! 80% new destinations = 8 million ounces of gold $10.000 in 1999, which today is $125.000

Source: Wikinomics


07/04/23

Dr. Peter Parycek, MScCenter for E-Government, Danube University [email protected]+43 2732 893-2312

http://www.donau-uni.ac.at/egovhttp://digitalgovernment.wordpress.com/ http://linkedin.com/parycekhttp://www.slideshare.net/parycekhttp://twitter.com/parycek


References: Books & Articles:

The Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, 2008 Wikinomics, Don Tapscott, D. Williams, 2007 The Tipping Point: How Little Things Can Make A Big Difference, Malcolm Gladwell, 2001 Linked: The New Science of Networks, Albert-Laszlo Barabasi, 2001 The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yochai

Benkler, 2007 Here Comes Everybody: The Power of Organizing Without Organizations, Clay Shirky, 2008 Which Kind of Collaboration Is Right for You? Gary P. Pisano, Roberto Verganti, HBR 12/08 Swarm Creativity: Competitive Advantage Through Collaborative Innovation Networks, Peter A.

Gloor, 2006 Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, Jeff Howe, 2008 Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life,

Work and World, Matthew Fraser, Soumitra Dutta, 2008 Implementing Enterprise 2.0: A Practical Guide To Creating Business Value Inside

Organizations With Web Technologies, Ross Dawson, 2009. Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges, Andrew

McAfee, 2010 Groundswell: Winning in a World Transformed by Social Technologies, Charlene Li, Josh

Bernoff, 2008 Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for

Implementation and Management Within Your Organization, Joey Bernal, 2009 Blogs:

Dion Hinchcliffe‘s Web 2.0 Blog: http://web2.socialcomputingmagazine.com/ Longtail Blog: http://www.thelongtail.com/ Wikinomics Blog: http://www.wikinomics.com/blog/ http://www.best-practice-business.de/blog/

Examples: http://www.innocentive.com/ http://www.ideastorm.com/


Recommendations Enterprise 2.0


Recommendations Social Media & Networks