elements of design communications technology. principles vs elements principles of design describe...

Elements of DesignCommunications

Technology

Principles vs Elements

Principles of Design describe the methods of arranging and assembling elements.Balance, Unity, Variety, Proportion, Rhythm

and Grids

Elements of Design are the graphic items that are the building blocks of all designLine, Shape, Mass, Texture and Color

Key Terms

Elements of Design: Lines, shapes, mass, texture, and color

Lines: Design elements that form the shape of an image

Shapes: Elementary forms that define specific areas of space

Mass: A measure of volume that adds definition to shapes in a visual presentation

Key Terms

Texture: A projection of emphasized structure or weight

Color: A visual sensation produced in the brain when the eye views various wavelengths of light

Color Wheel: Colors that can be used to generate secondary colors

Color Formation: Additive and subtractive systems that create secondary colors from primary colors

Elements of Design

LINEAn element that is used to define shape,

contors and outlinesCan suggest mass or volumeCharacteristics are:

WidthLengthDirectionFocusFeeling

Elements of Design

Examples

Elements of Design

Examples

Elements of Design

SHAPEAn enclosed space creates shapeCan be simple or complex Categories:

GeometricOrganicPositiveNegativeDynamic

Elements of Design

Examples

Elements of Design

Examples

Elements of Design

MASSA measure of volume that adds definition

to shapes in a visual presentation.Provides a visual relationship with other

elements

brian canney

Brian Canney

BRIAN CANNEY

Do Now

Using MS Paint (the paint program), create two documents. The first one, use a series of lines to create

your name (first and last). Use the properties of Mass to correctly design

For the second document, use lines to create shapes to create your name. When you are completed, fill the shapes with color to complete the shape. Use the properties of Mass to correctly design

Elements of Design

COLORColor is used to compliment all objects

and tie them togetherColor can create emotion and

leave a lasting impressionUse colors that create harmony

in your design

Elements of Design - color

PRIMARY COLORS

Red, Blue and Yellow

They are the building blocks used to create all other colors.

Elements of Design - color

SECONDARY colorS

Violet, Green and Orange

When two of the Primary colors are mixed together, a Secondary color is made.

Elements of Design - color

TERTIARY colorS

Mixing the Primary and Secondary colors produces Tertiary colors.

Elements of Design - color

COMPLIMENTARY colorS

Directly across from one another on the color wheel.

Complimentary colors create visual electricity.

Elements of Design - color

SPLIT-COMPLIMENTARY colorS

The two colors on either side of the complimentary color.

Elements of Design - color

TRIAD colorS

These colors form a triangle within the color wheel.

Elements of Design - color

ANALOGOUS colorS

Three colors side by side on the color wheel.

Often found in nature i.e. sunset or ocean.

Pleasing to the eye.

Elements of Design

Examples

Elements of Design

VALUEValue is the range of lightness and

darkness within a designValue can create mood/feelingCategories

TintShadeContrast

Elements of Design

Examples

Elements of Design

SPACESpace is the arrangement of objects in

your designYour design can be crowded or sparseCategories

Positive spaceNegative spaceFocal pointPerspective

Elements of Design

Examples

Elements of Design

TEXTURETexture is used to replicate three-

dimensional surfaces Produced through various drawing and

media techniquesCategories

RealImplied

(2-D)

Elements of Design

Examples

Elements of Design

MOTIONThis element portrays the act or process

of changing place, direction, orientation, or position

Created using starting and stopping points or blurring of action

CategoriesRealImplied

Elements of Design

Examples

Elements of Design

Examples

In early October, we created RISES flyers based in MS Word. Using the elements of design, create a new Rises poster with only the acronym (just the letters and what they stand for. Once the flyer is created, provide an explanation based on class overview of how you used at least 4 of the concepts (you should have notes and definitions in your file to guide you):

LineShape ColorMassMotionSpace Value