disability – marketing, messages and myths achieving better outcomes for people

Disability – Marketing, Messages and Myths

Achieving better outcomes for people

OVERVIEW

Employment Services – selling the idea and benefits of employing people What are some of the unhelpful myths and

messages that employers can hold? Where do these myths come from?

What can we do to achieve better outcomes for the people we are working with?

WE DO NOT SEE THE WORLD AS IT IS.

WE SEE THE WORLD AS WE ARE.

The King and I

THE WAY WE SEE THE WORLD!

Draw a Tree

WHICH ONE IS LIKE YOUR TREE?

WHAT ARE SOME OF MESSAGES WE GET ABOUT SOCIAL VALUES?

Youth Physical Fitness Beauty Wealth Education –IQ Health Materialism Individualism

Social Values

One way to look at dominant social values & messages is to look at: Media; Advertising; and/or Social humour.

MESSAGES – MEDIA

Family- 1960’sModern Family

WOMEN / BEAUTY

THE AVERAGE MALE

THE AVERAGE MALE (WITH PANTS ON)

Average Couple 1960’s

THE WAY WE SEE THE WORLD!

Bombarded with messages about who and what is valuable!

We also are getting messages about what and who is less valuable?

WHAT ARE SOME OF OUR DOMINANT SOCIAL VALUES?

Youth Physical Fitness Beauty Wealth Education –IQ Health Materialism Individualism

Older Age Physical Limitations Perceived

Unattractiveness Poverty Low IQ Illness Lack of material

possessions Dependence

Social Values Low Social Value

MESSAGES ABOUT AGEING

What are we telling ourselves, our children and our older people about ageing and its value?

AGEING – SOMETHING TO LOOK FORWARD TOO?

WE NEED BETTER IMAGES/MESSAGES ABOUT AGEING

AGEING – REFRESHING IMAGES

Ruth is 100, lives in QLD holds gold medals in masters athletics and competed this year in Greece.

West Australian June 9 2010

MESSAGES OFTEN ASSOCIATED WITH DISABILITY

Child Unable to learn Sick Powerless Pity Different Dangerous

Unhelpful Myths & Messages

Don’t reinforce these messages/myths

WHAT MIGHT WE DO DIFFERENTLY?

ACKNOWLEDGE DIFFERENT VIEWREEDUCATE

Focus on and Replace with Positive Messages

What are the strengths and positive messages that should be presented?

BUILD POSITIVE EXPECTATIONS

Pygmalion in the Classroom

Importance of High Expectations

The art of knowing where to stand!

Use the Art of Intentionally Constructing Social Connection

tomatoes/ thomas

Develop Creative and Optimistic Ways to Manage Difficult Situations that Emerge

I saw the angel in the marble and carved until I set him free. Michelange

lo

I saw the angel in the marble and carved until I set him free.

Michelangelo

CONSISTENTLY CHALLENGE YOURSELF TO FOCUS ON POSSIBILITIES RATHER THAN OBSTACLES

I SEE YOU!

Understand Existing Messages and Myths – What is it people are likely to be thinking?

Focus on and Replace with Positive Messages – What are the strengths and positive messages that should be presented?

Develop Creative and Optimistic Ways to Manage Difficult Situations that Emerge

Consistently challenge yourself to focus on Possibilities rather than Obstacles