disability – marketing, messages and myths achieving better outcomes for people
TRANSCRIPT
Disability – Marketing, Messages and Myths
Achieving better outcomes for people
OVERVIEW
Employment Services – selling the idea and benefits of employing people What are some of the unhelpful myths and
messages that employers can hold? Where do these myths come from?
What can we do to achieve better outcomes for the people we are working with?
WE DO NOT SEE THE WORLD AS IT IS.
WE SEE THE WORLD AS WE ARE.
The King and I
THE WAY WE SEE THE WORLD!
Draw a Tree
WHICH ONE IS LIKE YOUR TREE?
WHAT ARE SOME OF MESSAGES WE GET ABOUT SOCIAL VALUES?
Youth Physical Fitness Beauty Wealth Education –IQ Health Materialism Individualism
Social Values
One way to look at dominant social values & messages is to look at: Media; Advertising; and/or Social humour.
MESSAGES – MEDIA
Family- 1960’sModern Family
WOMEN / BEAUTY
THE AVERAGE MALE
THE AVERAGE MALE (WITH PANTS ON)
Average Couple 1960’s
THE WAY WE SEE THE WORLD!
Bombarded with messages about who and what is valuable!
We also are getting messages about what and who is less valuable?
WHAT ARE SOME OF OUR DOMINANT SOCIAL VALUES?
Youth Physical Fitness Beauty Wealth Education –IQ Health Materialism Individualism
Older Age Physical Limitations Perceived
Unattractiveness Poverty Low IQ Illness Lack of material
possessions Dependence
Social Values Low Social Value
MESSAGES ABOUT AGEING
What are we telling ourselves, our children and our older people about ageing and its value?
AGEING – SOMETHING TO LOOK FORWARD TOO?
WE NEED BETTER IMAGES/MESSAGES ABOUT AGEING
AGEING – REFRESHING IMAGES
Ruth is 100, lives in QLD holds gold medals in masters athletics and competed this year in Greece.
West Australian June 9 2010
MESSAGES OFTEN ASSOCIATED WITH DISABILITY
Child Unable to learn Sick Powerless Pity Different Dangerous
Unhelpful Myths & Messages
Don’t reinforce these messages/myths
WHAT MIGHT WE DO DIFFERENTLY?
ACKNOWLEDGE DIFFERENT VIEWREEDUCATE
Focus on and Replace with Positive Messages
What are the strengths and positive messages that should be presented?
BUILD POSITIVE EXPECTATIONS
Pygmalion in the Classroom
Importance of High Expectations
The art of knowing where to stand!
Use the Art of Intentionally Constructing Social Connection
tomatoes/ thomas
Develop Creative and Optimistic Ways to Manage Difficult Situations that Emerge
I saw the angel in the marble and carved until I set him free. Michelange
lo
I saw the angel in the marble and carved until I set him free.
Michelangelo
CONSISTENTLY CHALLENGE YOURSELF TO FOCUS ON POSSIBILITIES RATHER THAN OBSTACLES
I SEE YOU!
Understand Existing Messages and Myths – What is it people are likely to be thinking?
Focus on and Replace with Positive Messages – What are the strengths and positive messages that should be presented?
Develop Creative and Optimistic Ways to Manage Difficult Situations that Emerge
Consistently challenge yourself to focus on Possibilities rather than Obstacles