digital technology and challenges to copyright inštitut za intelektualno lastnino dr. maja bogataj...

DIGITAL TECHNOLOGY AND CHALLENGES TO COPYRIGHT

Inštitut za intelektualno lastninoDr. Maja Bogataj Jančič., LL.M., LL. M.

copyright

mission aim

definition

history…

stories…

•Licensing Act

•Statute of Ann 1709

•Booksellers war

… stories at the Continent

•influence of Kant and Hegel

•French revolution

Philosophy …

copyright,

author’s rights (avtorska pravica)

INCENTIVE or REWARD

two systems…

Continental and Anglo-American

International copyright

• Bern Convention 1886• Rome Convention• Universal Convention• TRIPS• WCT – WIPO Copyright Treaty 1996,

• WPPT

Balance in copyright

Exclusive rights

economic (material)

and

moral (immaterial

Limitations and exceptions

(fair use, fair dealing)

Free speech Right to be

informed

Right to education

Right to create

right of privacy

CHALLENGE:

right balance

of

rights and limitations

NEVER ENDING WAR

copyright law

and

new technologies

THE BIGGEST CHALLENGE

digital technology

and

global communication networks

•Globalization•Anonymity•Multi-jurisdictions•Low cost and perfect copies•Free distribution (???)•control

What is internet?

an opportunity or a threat?

Is it a

perfect copy machine?

Is it a

perfect machine for

new creative ways,

new creative models,

new distribution models

Is it a

perfect machine for

control of access and

control of use of works

Reactions of:

•copyright industries•authors•users•technology industries

copyright industries:

INTERNET IS A DANGER!

Higher penalties,New rights

more effective enforcement… actions in parliaments.. battles in courts

Technologies for locking the contentsCampaign for young people

New business models

Creators:

A. Danger!

Similar wishes than industries

B. Opportunity!!

New possibilities of creation

New models for publications and dissemination of works.

High tech industries

OPPORTUNITY:

New products

Effective marketing

Lobbing

New business models

Users:

A. OPPORTUNITYExploitation of free works available

for freeNew exploitations models

New creation models

B. DANGERLess rights Less access

Who has won?

New legislative solutions:

• Redefinition of right of reproduction

• New right making available

• Diminishing of exceptions and limitation

• Legal protection of technological measures

• On demand services; if user accepts the terms – no limitation to rights

On demand services

If user accepts to give up limitations and exceptions than

Private regime (contract) overrules public regime (copyright)

Do we still have a copyright law?

Or is there a new regime of copyright?

Do generations of users, main today’s internet users,

accept the old rules of the game?

Do you?

Do you respect

copyright law?

Do you respect

copyright law on the internet?

reactions

•Open/free licenses•New business models•Development agenda at WIPO

Future

•Growth of open licenses practices and models

•Redefinition of copyright legislation

•INCLUDING: redefinition of rights and limitations

•New alternative way to give incentive to create

Hot issues

•Digital natives•The wealth of networks and new technologies – Is this new economics?

•Development of new business models•Growth of repositories •Digital libraries•Interoperability

Thank you!

maja.bogataj@ipi.si