digital signing project in commercial premises catriona macdonald catriona.macdonald@sestran.gov.uk...

Digital Signing Project in Commercial Premises

Catriona Macdonaldcatriona.macdonald@sestran.gov.uk

0131 524 5158

SEStran– One of 7 RTPs in Scotland– Established 2005– Strategic Transport Planning

Authority– 8 Local Authorities– 1.5M Population– 28% of Scotland’s population– 10.5% of Scotland’s land area– £3.5m of additional

investments attracted– 11 Employees

Overview

• What is the project?• Who & where?• Potential benefits• What do I need to do?• What happens after the trial year?• How do I sign up?

What is the project?

• 12 month trial of an innovative digital signing service

• Opportunity for 30 local businesses• The project is supported by Scottish Enterprise

What is the project?• Provide high quality bus information within

cafes, bars, retail premises and reception areas;• Add value for both local businesses and their

customers.

Testimonials• ‘The tracker has been operating

fine thanks and is used by virtually all tenants and visitors that don’t use their own transport. The only issue is the distance from my building to each of the stops it covers!’– Edinburgh BioQuarter

• ‘We like the screens and are very happy with the bus information’– Festival Theatre, Edinburgh

Who & Where?

• Reception areas / Waiting rooms• Bars & Cafes• Cinemas and Theatres• Shopping Centres• Visitor attractions• Hotels / B&BNO LIMIT - Anywhere with people & transport

links

Potential Benefits

• Increased revenue – encourage customers to stay on premises or enter

premises.

Screen installed at the National Library of Scotland

Potential Benefits

• Improved marketing and promotional opportunities

Potential Benefits• Green travel – support environmental initiatives– Developer planning condition

Potential Benefits

• Community links – support local events and initiatives

• Third party commercial advertising

Potential Benefits

• Freeing up staff resources

What do I need to do?

• Feedback questionnaire after 12 month trial;• Gather information on SEStran’s performance

and the benefit of the system to your business.

• Information will be reported back to Scottish Enterprise to gauge the success of the project.

What happens after the trial year?

• Choose to continue with the system or opt out of the project

• Annual fee incurred in year two:

Item Cost (£)Screen Design/Commissioning – new screens

£500

Sign operation per annum (for trial and new screens)

£300

Telephone support Included

How do I sign up?

• Get in touch with the SEStran team!– Catriona Macdonald; Jim Grieve; Moira Nelson.

• Choose preferred screen layout.– Corporate branding guidelines (colour/ logo/ font)– Bespoke signing service

• Choose preferred travel information for your location.

Thank you

Website: http://bustrackersestran.co.uk/

Basic Mobile Website: http://bustrackersestran.co.uk/mobile