developing and distributing content using social media

DEVELOPING AND DISTRIBUTING CONTENT USING SOCIAL MEDIAHow Social Networks Can Help Fuel Your Content Strategy

Alison Driscoll

What is Social Media?

• Internet based tools for the creation, distribution and discussion of content by individuals.

• A collection of sites that are based on user participation and user generated content (UGC).

• Online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.

WHAT IS SOCIAL MEDIA?

Facebook Pages

• Vanity URLs now open to everyone: http://www.facebook.com/vspink

• 99% of online retailers plan to have a Facebook Page.

Facebook Applications

Use applications to promote external content and drive to site.

- Static FBML- Profile Box- Posted Items Pro- Facebook Flash- Extended Info- Blog RSS Reader- Custom Applications- Involver- Notes

Exclusive Facebook Content

Create and promote samples, freebies, contests and trials early or exclusively to Facebook fans.

- Sprout Publisher- AppBank- Static FBML- Custom Applications

Facebook Search

• Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and traditional organic listings. • Cross-promote and make content accessible through multiple channels.

Follow (and Get Followed) On Twitter

Find relevant people using Twitter directories:- We Follow- Twellow- Suggested Users- Tracking Twitter- Twitalyzer- Social Brand Index- Twitter Lists

Crowdsource Content on Twitter

• Interact, don’t just broadcast.

• Use Twitter to check the pulse of your target market and Tweet about your brand, as well as industry-related or interesting articles.

• Reply and engage with people; ReTweet cool information.

• Create content around Twitter conversations and trending topics.

Exclusive Twitter Content

• Develop Twitter-based promotions or add a Twitter component to ongoing marketing activities.

• Use follower feedback for future content ideas.

MySpace

Well-suited for uploading media; seen as a social network more for musicians than average users or brands.

MySpace

Good platform and support for audio and video; much younger user base.

About Me

BlogAlisonDriscoll.com

Facebook ProfileFacebook.com/alisond

Twitter@alisond

LinkedInLinkedIn.com/in/AlisonDriscoll

EmailDriscoll.Alison@gmail.com