developing and distributing content using social media
DESCRIPTION
Creating and maintaining a robust content strategy is a must for high-ranking and converting sites, but it can be hard to keep updating and publishing new content. Social media can be used to help inspire new content, as well as distribute existing content to new markets.TRANSCRIPT
DEVELOPING AND DISTRIBUTING CONTENT USING SOCIAL MEDIAHow Social Networks Can Help Fuel Your Content Strategy
Alison Driscoll
What is Social Media?
• Internet based tools for the creation, distribution and discussion of content by individuals.
• A collection of sites that are based on user participation and user generated content (UGC).
• Online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.
WHAT IS SOCIAL MEDIA?
Facebook Pages
• Vanity URLs now open to everyone: http://www.facebook.com/vspink
• 99% of online retailers plan to have a Facebook Page.
Facebook Applications
Use applications to promote external content and drive to site.
- Static FBML- Profile Box- Posted Items Pro- Facebook Flash- Extended Info- Blog RSS Reader- Custom Applications- Involver- Notes
Exclusive Facebook Content
Create and promote samples, freebies, contests and trials early or exclusively to Facebook fans.
- Sprout Publisher- AppBank- Static FBML- Custom Applications
Facebook Search
• Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and traditional organic listings. • Cross-promote and make content accessible through multiple channels.
Follow (and Get Followed) On Twitter
Find relevant people using Twitter directories:- We Follow- Twellow- Suggested Users- Tracking Twitter- Twitalyzer- Social Brand Index- Twitter Lists
Crowdsource Content on Twitter
• Interact, don’t just broadcast.
• Use Twitter to check the pulse of your target market and Tweet about your brand, as well as industry-related or interesting articles.
• Reply and engage with people; ReTweet cool information.
• Create content around Twitter conversations and trending topics.
Exclusive Twitter Content
• Develop Twitter-based promotions or add a Twitter component to ongoing marketing activities.
• Use follower feedback for future content ideas.
MySpace
Well-suited for uploading media; seen as a social network more for musicians than average users or brands.
MySpace
Good platform and support for audio and video; much younger user base.
About Me
BlogAlisonDriscoll.com
Facebook ProfileFacebook.com/alisond
Twitter@alisond
LinkedInLinkedIn.com/in/AlisonDriscoll