developing social media accountability

3AUGUST | SEPTEMBER 2014

Executive Director Michael Fazio ....................... (702) 436-7662 Nevada State Apartment Association (NSAA)

Executive Assistant Aysha Park ........................... (702) 436-7662 Nevada State Apartment Association (NSAA)

NVSAA 2014 Board of DirectorsWHO WE ARE

The Nevada State Apartment Association (NVSAA) is a non-profit organization that provides the local multi-housing industry with legislative support, education

and community outreach to benefit our membership and the community. The NVSAA is devoted to supporting the diversity, integrity and ever-changing

environment of the multi-family industry. We are devoted to you.

WHY WE EXISTThe Nevada State Apartment Association exists to support the multi-housing industry and its professionals with proactive legislative efforts, by promoting

career development through education and by offering entertaining social opportunities. The NVSAA also strives to promote the highest level of

professionalism with established standards and practices throughout every segment of the multi-family industry, including management, marketing,

maintenance and suppliers.

Bottom line… we exist for you, because of you.

9011 West Sahara Avenue, Suite #150, Las Vegas, Nevada 89117 T: 702-436-7662 • F: 702-446-8445

Email: [email protected] • Web Site: nvsaa.orgExecutive Director: Michael Fazio, [email protected]

Executive Assistant: Aysha Park, [email protected] Service Rep: Stefanie Smith, [email protected]

NVSAA Platinum Sponsors:

• Certified Fire Protection• Western Risk Insurance• Sherwin Williams • Cox Communications• Silver Lands, Inc.• Quality Towing

• Apartments.com• Fire-N-Ice Heating & Air Conditioning• Karsaz Law• KRT Concepts• Belfor Property Restoration• Houston Contracting Corp.

NVSAA welcomes our newest members!

Executive Director Michael Fazio...................(702) 436-7662 Nevada State Apartment Association (NVSAA)

Association Service Representative (ASR) Stefanie Smith ..................(702) 436-7662Nevada State Apartment Association (NVSAA)

Executive Assistant Aysha Park..........................(702) 436-7662 Nevada State Apartment Association (NVSAA)

NEW Vendor Members

PresidentJanice Richards .................(702) 581-3591Camden Property Trust

Treasurer Phyllis Garcia.....................(702) 465-4667Pinnacle

Executive OfficerSteven Olmos....................(702) 303-1621Silver Lands, Inc.

DirectorSusan Bauman...................(702) 368-4217Western Risk Insurance

DirectorElisa Frankert................... .(702) 612-6988Camden Property Trust

DirectorBret Holmes.......................(702) 401-4674Advanced Management Group

Director - RENOChrissy McCulloch.............(775) 850-4700Vintage at South Meadows

Director - RENODanett Michelini...............(775) 722-0764For Rent Media Solutions

DirectorGreg Morehead.................(602) 740-9289Fairfield Properties

DirectorMario Ortiz....................... (702) 395-0071Fire N Ice Heating & Air Conditioning

Director - RENORoberta Ross.....................(775) 323-3044The Ross

DirectorRhonda Sikes.....................(702) 768-3185S & H Realty

Vice PresidentTaylor Verhaalen...............(702) 204-9902Stout Management Company

Past President Lizza Castro ......................(702) 538-2276Prime Residential

Executive OfficerRobert Segura.................. (702) 335-2717Quality Towing

DirectorSharee Bennecke...............(702) 265-9246Apartments.Com

DirectorAmy Hjerpe........................(702) 419-2124Pinnacle

DirectorTeresa Jackson...................(702) 458-6551Criterion Brock

Director - RENOLucky Merry.......................(702) 569-1504Prime Residential

DirectorChelsea Mollak..................(702) 525-7862ConAm Management

DirectorEric Newmark, ESQ............(702) 306-4830Karsaz Law

DirectorDebra Peterson..................(702) 499-2785For Rent Media Solutions (Las Vegas)

DirectorDoug Sartain......................(702) 210-3811Certified Fire Protection

Alternate Director Tommy Zauder...................(702) 574-4574Alliance Residential

• Apartment List• ePremium Insurance• Fitness Pro• FSI Construction

• Las Vegas Flag & Sign• Realtor.com• SatisFacts Research• SurReel Video

• Washoe County Health District (RENO)

• Weld-All, Inc.

NEW Property Members• Cabana on Dumont• Cherry Creek Apart-

ments• Desert Manor

• Horizons at South Meadows (Reno)

• Inspirado Apartments• Marina Gardens (Reno)

• Ponderosa Village• Spectrum Apartments

IN THIS ISSUE News & Updates 4 President’s Message 12 Platinum Sponsor Spotlight: Quality Towing and Apartments.com 15 5 Predictions for the Future of Social Media 20 Products & Services Guide

Feature Articles 6 Creating a Social Media Policy for Property Management 8 Managing Social Media Risks

4 www.nvsaa.org

Reflecting on 2014 Improvement in Nevada MarketAs we enter into the last quarter of 2014, it is time to reflect on the improvement in the Nevada market. After many years of negative revenue growth we are now seeing consistent improvement quarter over quarter. It is the time to ask, are my teams ready to maximize profitability and performance?

The Nevada State Apartment Association is here to support and help aid in additional training for you and your staff. Our Education Committee is committed to prov id i ng a s t rong platform of training for both sales and maintenance staff. To ensure you are taking advantage of your Membership to NVSA A, please refer to our calendar of educational events and classes.

The N VSA A Educat ion Committee asks for your support. We look to our members for understanding of educational needs and interests. We have had strong attendance to our Apartment All-star Tour event and Certified Pool Operator classes. The goal of the NVSAA is to increase the number of our member that holds our industry specific designation, such as a Certified Apartment Manager, Certified Apartment Maintenance Technician, and National Apartment Leasing Professional. The committee looks to offer additional opportunity to attend these courses in 2015.

As always, thank you for your support and participation in our Association.

Apartment Insight is published by the Nevada State Apartment Association.

Apartment Insight is the official trade publication of the Nevada State Apartment Association, a professional association of multi-housing professionals and industry partners.

The materials contained in this publication are general in nature; the applicability to one’s particular situation should be reviewed with a professional who has all the facts pertaining to the situation being considered. The publisher disclaims any liability for published articles.

Advertising Policy: Nevada State Apartment Association accepts no responsibility for unsolicited materials. Advertisements contained in this magazine do not constitute endorsement. With the exception of those products and services directly under the control and supervision of NVSAA, it is the policy of the NVSAA, its officers and Board of Directors, not to endorse any products or services.

Apartment Insight Committee:Michael Fazio

Nevada State Apartment Association

Aysha Park Nevada State Apartment Association

Cover art courtesy of Michael Fazio

For Advertising Information, Contact:Dani Gorden801.676.9722

[email protected]

The NVSAA Education Committee

asks for your support. We look to

our members for understanding of

educational needs and interests.


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Creating a Social Media Policy for Property Management

By Charity Hisle, Socially Engaged Marketing

Employees are already using social networking websites to express their feelings about everything within their lives. From TV shows to music, from the grocery store to the neighbors, your employees are talking online. Do you know what they are saying about your company and their supervisors? Have you set a policy, or delivered guidelines to your employees about their behavior online and how it can impact your company’s reputation? By establishing clear guidelines, your company brand could be enhanced and your reputation should be protected.

Getting Started With Your Social Media Policy The first step in creating a social media policy is to determine who will be monitoring social networking activity. What departments will be responsible for social media behavior monitoring? HR, PR, Marketing or all three?

Begin by asking these questions about the company:• What is the goal of the policies? • Who will follow the policies? • Which employees are authorized to engage on behalf of the

company? • How transparent will the company be regarding issues,

competitors, etc.?• Are your employees required to disclose that they are employees

of the company? • Will they be endorsing or amplifying the company’s social

messaging?

• Are they required to during work hours?• How do you want employees to state their opinions about the

industry or the company when they are speaking as themselves off duty?

• Copyright and Content: Who owns the content posted by employees?

• Who will moderate comments?• What types of comments are allowed and disallowed? • How will you communicate these policies to your community?

The Law Of The LandPolicies should be flexible but structured. Remember that social media policies should not prohibit activity protected under federal labor law. Here are a few guidelines about what is protected and what is not protected under federal labor law:• Employee “gripes”, unrelated to employee activities, are not

protected.• Discussions of wages and working conditions are protected.• If an employee makes a comment on Facebook and another

employee responds, it is protected activity.• If an employee makes a comment on Facebook and only their

friends respond, it is unprotected activity.

Policies including verbiage such as “employees may not make disparaging remarks about the company” or “all communications at all times, should be professional” are overly broad and prohibited by law, which basically means that you cannot fire an employee based


on this type of policy. Visit the National Labor Relations Board for their report on social media policies of employers to get a better understanding of protected and unprotected activity before you start putting it all together. Seek legal advice prior to implementing a corporate social media policy.

How To Develop A Social Media PolicyExplain to your employees why your company is monitoring social networking and other websites. Reputation risk, crisis management, and branding opportunities are all good reasons for establishing a social media policy at the company.

Make sure your policy is customized to your company. Place a copy of the social media policy within the employee handbook and then inform employees that there has been an update to the employee agreement and/or handbook. Establish a point of contact for questions regarding the policies outlined.

Policies should apply to professional and personal accounts, including multi-media, blogs, wikis, forums and social networking websites. Confidential and proprietary information regarding the company and residents should not be shared. Employees that share confidential or proprietary information do so at the risk of losing their job and possibly ending up as a defendant in a civil lawsuit.

For professional accounts, balancing personal and professional can be a challenge. Set guidelines that protect the organization from potential disasters. Remember that current clients, potential clients, current/past/potential employees can view content published online. Encourage employees to refrain from posting demeaning, inflammatory, racist or hot-headed commentary. They should treat every post as if it were public, even when they believe it to be private. Reserve the right to request specific topics be avoided, withdrawn, and removal of post or inappropriate commentary.

Include various employee policies regarding the following topics:• Passwords and security.

• Social network use policy during hours and off duty, including: Facebook, Twitter, LinkedIn, YouTube.

• Public comments on blogs, ratings websites, YouTube, Facebook, Twitter, etc.

• Employee blogging, including use and management of a blog, post approval, commentary responsibilities.

• Consider a disclaimer such as “The views expressed are mine alone and do not reflect the views of ____________ (company name).” The bottom line is that employees should not imply that they are speaking on the company’s behalf.

• Legal issues should be addressed, such as use of logos, trademarks, or copyrighted materials.

NEED SAMPLE POLICIES? Email the NVSAA at [email protected] and place in the Subject “Send Me the Sample Social Media Policies” For additional information and Social Media Policy guidance you can find resources at these wonderful websites: Social Media Governance: http://socialmediagovernance.com/policies/#axzz1kg9ypFO5 Fast Company: http://www.fastcompany.com/1668368/corporate-social-media-policies-good-mediocre-and-ugly

About the Author Charity Hisle is a social media consultant, national speaker and trainer. After several years as a vendor in the Multifamily industry, Charity established Socially Engaged Marketing. She has rapidly become a leading provider of social media consulting and services. She is known for her innovative and unique insights on using social media strategies to attract and retain customers. Her previous experience includes managing a national blogging and social media services program for thousands of customers, directing new media integrated marketing initiatives, planning and implementing Internet marketing campaigns, e-mail marketing campaigns, e-commerce campaigns, and classified listings strategies. You can reach Charity on LinkedIn, Facebook and Twitter @CharityHisle or @SoEngaged.

8 www.nvsaa.org

Initially seen as an alternative communication tool for individuals, social media is fast becoming pervasive among organizations of all sizes. But as the popularity of social media has grown, the risks related to it -- particularly fraud, theft, defamation, cyber--bullying, invasion of privacy, and regulatory and compliance violations -- have also proliferated. Still, this tool is how organizations can stay competitive, serve customers better and attract top talent

The lesson is clear: If organizations want to use this popular medium, they will need to be proactive about managing their social media risk. Here are four tips to help your organization embrace social media and still safeguard its brand, protect private information and minimize liabilities.

Understand and assess risks. Reputational damage, data leaks, privacy breaches, cyber-security, and even clueless or rogue employees are all reasons for concern when it comes to social media. Understanding the risks is the first step in managing them.

In addition to the most-talked-about risks, you should also consider the growing body of regulatory and compliance requirements for key industries and specific company types -- such as health care, financial services and public companies -- as well as state privacy laws, which could be a source of concern. If an employee at your organization touts the benefits of a new health product, releases financial results early or discloses personal information on the company blog, your organization could be violating regulations, which could result in financial or other penalties.

Once you have identified all possible risks, consider how to manage each one. Think about IT controls, policies, legal protections, training, incident management and insurance.

Define your strategy. For a successful social media program, you need a well-defined strategy that has been developed and endorsed by management. Your strategy should address these key questions:

ManagingSocial Media RisksDeveloping a well-rounded social media strategy will take your firm’s customer engagement to a new level and mitigate many risks associated with these tools.

By Jan Hertzberg and Matthew Thompson


• What business benefits do you expect social media to achieve?• What are your target markets, and how will your social media

serve them?• How will management ensure that the entire organization is

following the strategy?• Who is authorized to speak on the organization’s behalf?• How will you respond to negative or untrue feedback?

Make it a point to revisit your strategy on a regular basis to make sure that it continues to serve changing business needs.

Involve all the right people. Because marketing and HR are often the key proponents and users of social media, many companies still view these teams as sole owners of the initiative. However, social media actually cuts across many departments, including HR, marketing, IT, corporate communications, internal audit and legal/compliance.

For instance, once a policy is established, social media risk management and policy enforcement might involve legal/compliance, IT, internal audit and other departments with specialized knowledge and tools to ensure that the policy is effectively enforced. Legal/compliance can ensure that the company’s social media policy takes into account the company’s unique industry and marketplace risks.

Internal audit can facilitate a companywide social media risk assessment and, if appropriate, conduct specialized audits and reviews. And IT can make sure that the social media platform is integrated with the company’s other systems, and that it conforms to the organization’s existing IT policies and procedures, such as its password policy.

Understanding who is involved -- and at what point -- is important so that critical decisions can be made quickly by a cross-departmental team.

Monitor and manage feedback. There is a wealth of information in the feedback that companies receive from the public -- especially feedback from current and future customers. Still, not every comment that a company receives is going to be useful.

A very important aspect of your social media strategy is figuring out who and what to listen to and how to react to their comments. All remarks should be evaluated carefully. It is important to act on negative comments swiftly and appropriately, but it is just as important to address potentially fake comments, which can skew product opinion and lead to brand damage. Both Amazon and TripAdvisor recently addressed issues regarding fake reviews in an effort to maintain their brand image.

You must have a clear-cut reaction plan, including damage-control procedures, before you have a chance to receive negative or inappropriate comments about your brand. This is the only way to ensure that the issue is responded to quickly and effectively. Unhappy consumers, disgruntled employees and even fake feedback can damage an organization’s reputation in record time.

Taking the time to fully understand the risks of social media and develop a well-rounded strategy will take your organization’s customer engagement to a whole new level and mitigate many of the risks associated with these popular communication tools. Tweet safely.

About the Authors Jan Hertzberg is a managing director in Grant Thornton’s Advisory Services practice. He leads the Information Technology practice in the firm’s Chicago office. With over 25 years of experience, Jan has helped multinational companies in a variety of industries develop infrastructure, systems and internal IT controls for enhanced reliability and regulatory compliance. Matthew Thompson is a managing director in Grant Thornton’s Advisory Services practice. Based in the Carolinas, Matthew has more than 17 years of experience working on IT and internal audit projects.

10 www.nvsaa.org


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In addition to serving renters nationwide, Apartments.com is a leading advertising destination for professional property management companies, private landlords and classified listings. Apartments.com is a subsidiary of Washington, DC-based CoStar Group, Inc. The Apartments.com network of rental websites includes Apartment Home Living and RentalHomesPlus.com.

OwnershipCoStar Group (NASDAQ: CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight

on commercial property values, market conditions and current availabilities. Through LoopNet, the Company operates the most heavily trafficked commercial real estate marketplace online with more than 8 million registered members. Including Apartments.com, CoStar operates websites that have approximately 16 million unique monthly visitors in aggregate. Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe with a staff of over 2,300 worldwide, including the industry’s largest professional research organization. For more information, visit www.costar.com.

HistoryVisual Properties, L.L.C., a Chicagoland apartment locator service founded in 1992, launched the Apartments Plus website in January 1997 to support its local retail apartment locator business. The website included national listings by April 1997 and in December 1997, Classified Ventures acquired ApartmentsPlus as its online apartment advertising solution for newspapers nationwide. ApartmentsPlus was re-launched as Apartments.com in March 1998 and focused solely online. Apartments.com was acquired by CoStar, Group in April 2014.

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14 www.nvsaa.org


Almost anything in life that is new can be exciting simply because it is new. This can be seen in a new relationship, a new television series, a new musical group, a new job, or even a new line of shoes. People love to jump on bandwagons and get hyped up about the latest cool thing. However, eventually the novelty wears off and the true merit -- or lack thereof -- of something will emerge.

Social Media is Growing UpWhen social media arrived on the scene, it was all the rage with technology early adopters and Millennials. Today, even grandparents are using certain platforms regularly. The importance of social media today by no means can be disputed. But, that importance is no longer simply because it is new. Rather, it is because social media offers something truly useful to the world. This move from novelty to purpose will transport social media to a whole new place in society and in marketing campaigns over the next few years.

We have already seen social media change in many ways. The move away from focusing on "going viral" to creating meaningful engagement (even if with a smaller audience), the shift away from

a seemingly sole reliance on Facebook as the cornerstone of social media marketing, the realization that "just being there" isn't enough, and the awareness that content is more than just words have all set the stage for what is to come next.

Today's consumers see social media in a new light. While it started with young generations with personal updates, we've seen new and exciting applications like a way to add dimensions of engagement with television or radio to multiple business applications. Consumers are using social media channels to amplify their voices to their own networks.

Social Media 2020: What Will it Look Like?While purely speculative, it is fun to anticipate how marketing tools will evolve in the future. In looking at the evolution of social media to this point and the current landscape of internet marketing, we can get a sense of the trajectory of some big themes emerging. The following are five predictions for how this once futuristic experiment will weave into tomorrow's world of marketing.

Predictions for the Future of Social Media By Chris Marentis, Founder and CEO, Surefire Social

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16 www.nvsaa.org

Social Media Makes Big Data Even BiggerBig data essentially refers to the conglomeration of as much customer-related information you can get your hands on. The concept behind its importance is that the more you know about your customers, the more you can connect with them -- and therefore make them more loyal customers. For example, if we can combine proximity data with search history and purchase history with social media comments or discussions, we might be able to orchestrate addressable messaging to drive a prospect into a store or click and call without being "interruptive" to that consumer. It's the ultimate marketing paradigm where we are able to message as an ongoing discussion, in a personal way.

The key word here is "connect." What else is social media about if not connecting? By marrying personalized customer information with the power of social media, you can create incredibly targeted and robust data-driven marketing interactions in real time. Imagine taking a customer call where you can offer better help in less time because of the wealth of information available at your fingertips via your CRM. Or, imagine walking by a Starbucks and receiving a tweet with an offer for your favorite latte!

Right now, much of the interaction data in social media platforms are closed, not able to be mashed up in order to get a more complete picture of a customer. This data silo-ing that exists today will change over time, predicts Dev Basu, founder and CEO of Powered by Search. "As data becomes more commoditized, platforms will open their data. That will create huge new opportunities for social marketing." In fact, author and social media writer Mark Schaefer estimates that by 2020, data will increase 600 percent, 75 percent of which will be created by customers, not businesses. Finding ways to mash up and use these data will create huge opportunity.

Mobile and Entertainment Will MorphYou already know that mobile is set to overtake desktop as the primary means of accessing the internet this year. The movement will not stop there. We've moved beyond smartphones and connected tablets to cars. Imagine your car dashboard with a touchscreen browser. Imagine no longer. The Tesla Model S is just

the first generation of mobile internet in your vehicle. But don't stop there. Wearable technology, like Google Glass, changes the way we think about constant connectivity. In fact, they just announced broader distribution and sales channels of Google Glass, and it will not be long before major eyewear brands license the technology.

In this, you have your marching orders — make sure all of your content, all of your sites, and certainly all of your social media platforms are ready to take advantage of this shift. For social media, this means not just posting text heavy content, for example, but utilizing video, tappable post elements, and other tools to increase the richness of the customer experience and interaction with you. In fact, you should look beyond text-focused social media platforms and consider adding some that are more visually centered to the mix. Your complete strategy should engage users in the mobile experience and encourage them to generate user content (pictures, videos, and reviews) and to share it.

Marketing Programs Will ReintegrateSmart marketers have long worked to integrate marketing efforts across media vehicles and channels. Through the early years of social media, its inclusion as a marketing tool was most frequently an aside or an afterthought. Long gone are the days of "Oh, hey, I guess we should have a Facebook page." Social media (and by that I mean far more than just Facebook) will be a critical element to content-based marketing strategies and programs.

Brands will focus on mobile interactivity because that is where consumers spend more of their time. The key change I see coming is changing expectations of what consumers want from social media. Social media analyst and entrepreneur Bob Zukis says social media needs to serve a broader purpose than just networking. Where is this going? Social is a layer of a campaign versus a separate channel. "Mark-up" data around user generated content will become important for both platforms and brands that want to make this content more visible.

Let's put it this way -- instead of looking at social media as simply a way to communicate and sell to your customers, you should

CONTINUED FROM PAGE 15

I have one additional surprise that is a little more “macro” view. In the “atomized web,”

with everyone living in close-knit communities, everyone becomes an entrepreneur. Walk

into any Starbucks and you will see a high percentage of the people running their little

enterprises out of the coffee shop.


look at it as a valuable way to connect and build loyalty with your customers. Doing this within the context of a layer on top of all your marketing efforts (online, offline, in-store) makes social marketing central, not separate to your brand communication. Stop promoting to them and start relating with them leveraging your marketing communications efforts all the while. What better way to do this than via social media?

Content Marketing Will Grow —With HelpIt is no secret today that content is the currency of visibility. It is through relevant, useful, and informative content that companies can reach customers and even increase SEO results. However, the challenge for many businesses -- especially small businesses -- is bandwidth. The ability to easily and efficiently create and publish content has traditionally been a big stumbling block to content marketing.

Technology can help businesses facing this challenge in the form of modern content management systems. Yesterday's CMS tools were large, cumbersome, and expensive -- and only for the big guys. Today's (and tomorrow's) CMS tools, on the other hand, offer a variety of sleeker, simpler, and easier-to-use options, making them viable for any company serious about producing and utilizing social content for marketing purposes.

Even better, new technologies will emerge that will help businesses automate content creation tasks by empowering and equipping employees and other customer facing entities to easily create/acquire, format, and publish content actors platforms. This leads us to the last concept...

The Power of Your Network Will DeliverBrands that win in the future will be able to "power up" their network of employees, franchisers, or dealers to increase visibility and sales. We will move from the "wisdom of the crowd" to "the power of the crowd." As the internet becomes a crowded, content-filled place, it will be increasingly hard for businesses to be visible on social media. Coordinated strategies, particularly national to local marketing, will provide an advantage to businesses that can mobilize their networks first.Andrew Shotland, founder of Local SEO Guide warns "that while the majority of consumers will ignore privacy issues in exchange for product and service benefits, a valuable, vocal minority will flock to businesses that proactively respect and protect their privacy." As you power up your network, brands will have to make important decisions on where they will stand on privacy and how they want to use it as a marketing differentiator.

These changes are not really radical so much as they are a logical evolution of social media today. They are happening in part because

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18 www.nvsaa.org

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BEFORE AFTER

fads come and go but also largely because social media has finally found its place in the smart marketer's tool belt.

What Does This Mean for You?There are two things that any company that wants to take advantage of these changes should do. First, make sure your business is "in the game." Do not wait until you feel like you know all the answers before you allocate budget. Get a head start on your competitors by increasing your investment in both mobile and social today. This will give you time to learn more and master your skills and ability to implement programs that really work.

The second thing you should do is develop a process for capturing metrics, reviewing them, and using them. All three of these elements must be included. Metrics are of no use to you if you do not act on them. You must know what is and is not working so that you can adjust your efforts and get the maximum return on your investment.

I have one additional surprise that is a little more "macro" view. In the "atomized web," with everyone living in close-knit communities, everyone becomes an entrepreneur. Walk into any Starbucks and you will see a high percentage of the people running their little enterprises out of the coffee shop. Office space is changing to

accommodate completely new workplace solutions. With social media, what was big (big box) becomes small. The "local" store is back, but it is not based on proximity; it's based on community and connections.

The Time is Ripe — Go Forth and ConnectThe great paradigm shift of social media is well underway. Marketers everywhere can expect social marketing to become central to their overall marketing communications effort. Smart marketers will be learning how to get the most from these new tools to give them a competitive advantage.

About the Author

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been

responsible for driving innovation and sales growth for large media and e-commerce

brands as well as start-ups. With a long-history of counseling local businesses about

their marketing efforts, Marentis provides insight on what it takes for small businesses

to succeed and thrive in today’s evolving digital environment. His notable career

includes creating the foundational blueprints for online marketing, e-commerce and

content branding for AOL's Interactive Marketing group, where he served as Senior

Vice President. While CEO of Clearspring Technologies (now Add This), Marentis

developed one of the most widely adopted venture-backed Web 2.0 content distribution

technology platforms in the world.

CONTINUED FROM PAGE 15

20 www.nvsaa.org

PRODUCTS & SERVICES GUIDEAC & REPAIRS 75 Degrees, LLC 6433 Hill View Ave. Las Vegas, NV 89107 [email protected]: (702) 478.7575 F: (702) 429.2801

A/C SALES - SUPPLIES & PARTS Bio-one12100 Mountain Centre Rd., #11206Marana, AZ [email protected]: (702) 403.4242 F: (800) 513.1424

Maintenance Supply Headquarters880 Wigwam Pkwy., #140 Henderson, NV 89014www.supplyHQ.comP: (702) 558.2200 F: (702) 558.2205 Spanish: (888) 281-0255

MSI HVAC 3480 Birtcher Dr. Las Vegas, NV 89118 [email protected] P: (702) 217.5042 F: (888) 841.5254

ADVERTISING Apartment Finder 6330 McLeod Dr. Ste. 5 Las Vegas, NV 89120 [email protected] P: (702) 604.2351 F: (702) 798.8311

Apartment Guide (Las Vegas) 8298 South Arville Street Suite #104 Las Vegas, NV 89139 [email protected] P: (702) 939.1494 F: (702) 939.1551

Apartments.com 175 W. Jackson Blvd., 8th floor Chicago, IL 60604 [email protected] P: (312) 601.5391 F: (312) 601.6256

For Rent Media Solutions (Las Vegas) 5740 S. Arville St., Ste 209 Las Vegas, NV 89118 [email protected] P: (702) 255.3700 F: (702) 724.9660

Simply Apartments 1176 Center Point Drive Henderson, NV 89074 [email protected] P: (702) 567.2411 F: (702) 729.9660

SurReel Video1611 Spring Gate Lane., Ste: 370305Las Vegas, NV [email protected]: (702) 351.8329

ALARM SYSTEMS AND SERVICESCertified Fire Protection 3400 West Desert Inn Rd., Ste 20 Las Vegas, NV 89102 [email protected] P: (702) 873.5995 F: (702) 251.1972

LAS VEGASTSI Total Safety Inc. 9555 Del Webb Blvd Las Vegas, NV 89134 [email protected] P: (702) 967.0000 F: (702) 967.0001

APPLIANCES (SALES/RENTAL/PARTS/REPAIR) Ferguson Enterprise 501 Parkson Road Henderson, NV 89011 [email protected] P: (702) 564.2660 F: (702) 564.1329

Maintenance Supply Headquarters880 Wigwam Pkwy., #140 Henderson, NV 89014 www.supplyHQ.com P: (702) 558.2200 F: (702) 558.2205 Spanish: (888) 281-0255

Sears Roebuck & Co., dba Sears Commercial 2417 Regency Blvd., Ste 6 Augusta, GA 30904 [email protected] P: (702) 942.3269

ASBESTOS CERTIFICATION REMOVAL Genie Services 4300 North Pecos Road, Suite #22 Las Vegas, NV 89115 [email protected] P: (702) 452.1111 F: (702) 452.1179

ASPHALT (SEAL COATING STRIPING & REPAIRS) Affordable Striping & Sealing 5795 South Sandhill Road, Suite F Las Vegas, NV 89120 [email protected] P: (702) 222.9009 F: (702) 248.9605

Cedco Contracting 146 Tyler Court Henderson, NV 89074 [email protected] P: (702) 361.6550 F: (702) 361.8281

Sunland Asphalt 5815 Emerald Avenue Las Vegas, NV 89122 [email protected] P: (702) 563.6872 F: (702) 563.6875

ATTORNEYS/LEGAL SERVICES Karsaz Law 375 Warm Springs Ave., Ste 104 Las Vegas, NV 89119 [email protected] P: (702) 952.9321 F: (702) 933.5077

Law Offices of Scott M. Clark P.C. 3008 N. 44th Street Phoenix, AZ 85018 [email protected]: (602) 957.7877 (6032) 957.7876

AWARDS/TROPHIES Awards West 1957 North Decatur Boulevard Las Vegas, NV 89108 [email protected] P: (702) 648.1661 F: (702) 648.1602

BACKFLOW TESTINGCertified Fire Protection 3400 West Desert Inn Rd., Ste 20 Las Vegas, NV 89102 [email protected] P: (702) 873.5995 F: (702) 251.1972

TSI Total Safety Inc. 9555 Del Webb Blvd Las Vegas, NV 89134 [email protected] P: (702) 967.0000 F: (702) 967.0001

BLINDS/WINDOWS/DOORS/GLASS Cherokee Blind & Door 4350 S Arville, C-21 Las Vegas, NV 89103 P: (702) 432.3244 F: (702) 432.3341

Maintenance Supply Headquarters880 Wigwam Pkwy., #140Henderson, NV 89014www.supplyHQ.comP: (702) 558.2200 F: (702) 558.2205 Spanish: (888) 281-0255

CARPET CLEANING & EXTRACTION SERVICES Oxi Fresh of Nevada 3300 Sirius Ave #1020Las Vegas, NV [email protected]: (702) 280.0493 F: (702) 778.2122

Servpro of Northwest Las Vegas 791 Middlegate Road Henderson, NV 89011 [email protected] P: (702) 564.8508

Trademark Restoration Services 5980 Topaz St. Las Vegas, NV 89120 [email protected] P: (702) 435.8241 F: (702) 897.5547

Venturi Clean PO Box 500 Bridgeport, PA 19405 [email protected] P: (215) 669.6628 F: (888) 752.8097

CARPET CLEANING/RESTORATION/DYEING Universal Carpet Care, Inc. 3111 S. Valley View, Ste. N-102 Las Vegas, NV 89102 [email protected] P: (702) 220.9003 F: (702) 220.4818

CARPET - SALES & INSTALLATION Cloud Carpet One Floor & Home 6555 S. Valley View Blvd., Ste:500 Las Vegas, NV 89118 [email protected] P: (702) 798.0798 F: (702) 798.3928

HM Carpet4700w. Russell Rd. Las Vegas, NV [email protected]: (702) 597.9020 F: (702) 891.0297

Seamless Flooring LLC 6555 S. Tenaya Way #700 Las Vegas, NV 89113 [email protected] P: (702) 431.7900 F: (702) 614.4300

Starshine Painting and Cleaning Services, LLC2980 S. Rainbow Blvd., Ste# 110JLas Vegas, NV 89146 [email protected]: (702) 332.3159 F: (702) 982.5118

CLEANING SERVICES Genie Services 4300 N. Pecos Rd. #22 Las Vegas, NV 89115 [email protected] P: (702) 452.1111 F: (702) 452.1179

CLEANING SERVICES (MOLD/DISASTER) Genie Services 4300 N. Pecos Rd. #22 Las Vegas, NV 89115 [email protected] P: (702) 452.1111 F: (702) 452.1179

COLLECTIONS - AGENCIES AND SYSTEMS Allied Collection Services 3080 S. Durango Dr., Ste 208 Las Vegas, NV 89117 [email protected] P: (702) 939.8390 F: (702) 944.4062

Clark County Collection Services 8860 West Sunset Rd. Las Vegas, NV 89148 [email protected] P: (702) 940.5120 F: (702) 365.7927

National Credit Systems, Inc. 1044 South Buchanan Street Gilbert, AZ 85233 [email protected] P: (888) 272.8178 F: (206) 339.4983

Quantum Collections 3080 South Durango Drive Las Vegas, NV 89117 [email protected] P: (702) 633.8082 F: (702) 657.1888

Sentry Recovery and Collections3080 S Durango Drive. Ste# 203Las Vegas, NV [email protected]: (702) 944.4111 F: (702) 939.3448

CONCRETE REPAIR & RESURFACING Precision Concrete Cutting 3191 North Canyon Road Provo, UT 84604 [email protected] P: (801) 830.4060 F: (801) 224.0062

CONSTRUCTION MANAGEMENT CONSULTANTS Houston Contracting Corp 7643 Arila Beach Ave Las Vegas, NV 89113 [email protected] P: (702) 966.8900 F: (702) 940.7859


COPIERS IBS Copiers, LLC 4045 S. Buffalo Dr., Ste A 101-237 Las Vegas, NV 89147 [email protected] P: (702) 253.1114 F: (702) 432.8080 COUNTERTOP RESURFACING Multi-Restoration, Inc.9501 W. Sahara Ave Blvd., # 2148Las Vegas, NV [email protected]: (702) 350.0900


CRIME SCENE CLEAN-UP Steamatic Total Cleaning & Restoration 2851 Synergy Street North Las Vegas, NV 89030 [email protected] P: (702) 633.0383 F: (702) 633.0012

DOORS & DOOR/GATE PRODUCTS Western Door and Gate 7725 Commercial Way, Suite #120 Henderson, NV 89011 [email protected] P: (702) 839.3600 F: (702) 558.3222

DRYWALL - CONTRACTORS Genie Services 4300 N. Pecos Rd. #22 Las Vegas, NV 89115 [email protected] P: (702) 452.1111 F: (702) 452.1179


EMERGENCY WATER & FIRE RESPONSEAdvanced Pro Remediation 5961 McLead DriveLas Vegas, NV 89120 [email protected] P: (702) 252.0880 F: (702) 543.5238

EXERCISE EQUIPMENT Advanced Exercise Equipment 861 South Park Drive Littleton, CO 80120 [email protected] P: (702) 212.4844

FIRE ALARMS AND PROTECTION Certified Fire Protection 3400 West Desert Inn Rd., Ste 20 Las Vegas, NV 89102 [email protected] P: (702) 873.5995 F: (702) 251.1972

TSI Total Safety Inc. 9555 Del Webb Boulevard Las Vegas, NV 89134 [email protected] P: (702) 967.0000 F: (702) 967.0001

FIRE AND SAFETY Certified Fire Protection 3400 W Desert Inn, Ste 20 Las Vegas, NV 89102-8354 [email protected] P: (702) 873.5995 F: (702) 251.1972

Diversified Protection Systems, Inc. 4435 Wagon Trail Avenue Las Vegas, NV 89118 [email protected] P: (702) 307.3473 F: (702) 307.3472


FIRE EXTINGUISHERS Certified Fire Protection 3400 West Desert Inn Rd., Ste 20 Las Vegas, NV 89102 [email protected] P: (702) 873.5995 F: (702) 251.1972

On Guard Fire Protection 7705 Commercial Way, # 155 Henderson, NV 89011 [email protected] P: (702) 966.8021 F: (702) 987.1174


FIRE SPRINKLER SYSTEMS INSTALLATION Certified Fire Protection 3400 West Desert Inn Rd., Ste 20 Las Vegas, NV 89102 [email protected] P: (702) 873.5995 F: (702) 251.1972


FINANCEJohnson Capital9090 S. Ridgeline Blvd., Ste# 207Highlands Ranch, CO [email protected]: (918) 528.3350

FITNESS EQUIPMENTFitness Pro560 S. A StreetOxnard, CA [email protected]: (805) 483.7000 F: (805) 486.2221

Opit-Fit International, Inc. P.O. Box 6716 Folsom, CA 95763 [email protected] P: (916) 274.3488 F: (866) 274.3488

FLAGS — BANNERS & PENNANTSLas Vegas Flag & Sign4572 West Hacienda AveLas Vegas, NV [email protected]: (702) 798.6030 F: (702) 789.3001

FLOORING - COVERING/CARPET Criterion Brock, Inc. 1660 Helm Dr. Ste 1000 Las Vegas, NV 89119-3845 [email protected] P: (702) 458.6550 F: (702) 458.6584

Redi Carpet 4535 East Elwood., #101 Phoenix, AZ 85044 [email protected] P: (480) 205.7020 F: (480) 350.9987

Shaw Industries 11411 Valley View Cypress, CA 90670 [email protected] P: (714) 317.9999 F: (888) 367.6220

Sherwin Williams Paint & Floor Covering 7470 S. Dean Martin Drive, #105 Las Vegas, NV 89139 [email protected] P: (702) 895.8887 F: (702) 895.8892

Solar Contract Carpet of Las Vegas, Inc. 4280 Wagon Trail Ave., #CLas Vegas, NV [email protected]: (702) 798.7100 F: (702) 798.1982

FURNITURE (RENTAL/SALES) CORT Furniture Rental (Las Vegas) 6625 Arroyo Springs St. Ste. 130 Las Vegas, NV 89113 [email protected] P: (702) 822.7368 F: (702) 822.7324

KRT Concepts 6170 W. Lake Mead Blvd., #168 Las Vegas, NV 89108 [email protected] P: (702) 490.3558 F: (702) 924.2562

GATES – AUTOMATIC & MANUAL Community Controls 2500 South 3850 West Salt Lake City, UT 84120 [email protected] P: (800) 284.2837 F: (800) 867.3637

Martin Garage Doors of Nevada, LLC6667 Schuster StreetLas Vegas, NV [email protected]

GENERAL CONTRACTORSAlpha 1 Construction5006 Bond St.Las Vegas, NV [email protected]: (702)649.0067 F: (702) 649.0096

F & A Painting and Construction, Inc. 4335 West Post Road Las Vegas, NV 89118 [email protected] P: (702) 914.2676

FSI Construction5728 Teague RoadHouston, TX [email protected]: (713) 690.5330 F: (713) 690-9220

Rawson Construction 3625 West Teco Avenue, Suite 10 Las Vegas, NV 89118 [email protected] P: (702) 739.9399 F: (702) 614.4287

HVAC Fire-N-Ice Heating & Air Conditioning 2324 S. Highland Dr. Las Vegas, NV 89102 [email protected] P: (702) 395.0071 F: (702) 395.0253

MSI HVAC 11700 Industry Avenue Fontana, CA 92337 [email protected] P: (951) 727.2228 F: (888) 841.5254

INSURANCEAssurance Ltd.5740 South Arville St., Ste# 204Las Vegas, NV [email protected]: (702) 798.3700 F: (702) 238.7133 ePremium Insurance4770 Duke Dr. Suite 310Mason, OH [email protected]: (800) 319.1390 F: (513) 204.1920

Nevada West Business Insurance 4175 S. Riley St., Ste 200 Las Vegas, NV 89147 [email protected] P: (702) 597.5998 F: (702) 990.0500

Renters Legal Liability LLC 466 South 400 East #103 Salt Lake City, UT 84111 [email protected] P: (801) 994.0237 F: (801) 521.4452

Western Risk Insurance 3140 S. Rainbow Blvd., Suite 400 Las Vegas, NV 89146 [email protected] P: (702) 368.4217 F: (702) 368.4219

INTERIOR DESIGN Interior Specialists Inc. 7465 West Sunset Road, # 1200 Las Vegas, NV 89113 [email protected] P: (702) 227.4111 F: (702) 940.3448

INTERNET/MARKETING Apartment List500 Third Street., Ste# 555San Francisco, CA [email protected]: (415) 817.1068 Property Solutions International, Inc. 1836 N. Stapley Dr., Ste 179 Mesa, AZ 85203 [email protected] P: (602) 324.9223 F: (801) 705.1835

Realtor.com Rentals4399 Via RioNewbury Park, CA [email protected]: (800) 978.7368

22 www.nvsaa.org

LANDSCAPING & MAINTENANCE Escalera Landscape 3015 Cooper Creek Drive Henderson, NV 89074 [email protected] P: (702)735.3545

Gothic Grounds Management, Inc. 2923 West Charleston Boulevard Las Vegas, NV 89102 [email protected] P: (702) 676.1185 F: (702) 678.6968

Integrated Landscape Management 4555 Dean Martin Drive Las Vegas, NV 89103 [email protected] P: (702) 283.9904 F: (702) 537.2294

Navarro Landscape 4809 Holt Avenue Las Vegas, NV 89115 [email protected] P: (702) 452.6250 F: (702) 452.0340

Newtex Landscape, Inc. 245 Sunpac Avenue Henderson, NV 89011 [email protected] P: (702) 795.0300 F: (702) 795.0192

Silver Lands Inc. 2901 S. Highland Drive, Suite 15-A Las Vegas, NV 89109 [email protected] P: (702) 459.3192 F: (702) 459.4372

LAUNDRY EQUIPMENT Coinmach Laundry Service 501 North 37th Dr., Suite 102 Phoenix, AZ 85009 [email protected] P: (602) 722.6959 F: (602) 340.8907

WASH Multifamily Laundry Systems, LLC 100 N. Sepulveda Blvd., 12 Floor El Segundo, CA 90245 [email protected] P: (800) 421.6897 F: (310) 297.9450

LEAD TRACKING SYSTEM CallSource 31280 Oak Crest Drive Westlake Village, CA 91361 [email protected] P: (818) 673.4756 F: (888) 593.1999

LEGAL SERVICES Marquis Aurbach Coffing [email protected] P: (702) 942.2168 F: (702) 856.8968

MAINTENANCE Buyers Access 1777 S. Harrison St., Ste 300 Denver, CO 80210 [email protected] P: (303) 991.5580 F: (303) 991.5588

MAINTENANCE SUPPLIES AZ Partsmaster 2950 S. Highland Drive Suite E Las Vegas, NV 89109 [email protected] P: (702) 369.2121 F: (702) 369.4391

eConserve 17 Bluff Keeling Irvine, CA 92603 [email protected] P: (949) 336.1100

HD SupplyP.O Box 4945Orlando, FL [email protected]: (702) 325.7801

Maintenance Supply Headquarters 880 Wigwam Pkwy., #140 Henderson, NV 89014 www.supplyhq.com P: (702) 558.2200 F: (702) 558.2205

MAKE-READY Genie Services 4300 N. Pecos Rd. #22 Las Vegas, NV 89115 [email protected] P: (702) 452.1111 F: (702) 452.1179


MARKETING CONSULTANTS – SERVICES G5 550 NW Franklin Avenue, Suite 200 Bend, OR 97701 [email protected] P: (541) 633.7271 F: (541) 225.5166

LeaseLabs 2870 Fifth Avenue, Suite 202 San Diego, CA 92103 [email protected] P: (619) 233.4700 F: (619) 233.4702

MARKET RESEARCH & ANALYSIS ALN Apartment Data, Inc.2611 Westgrove Ste. 104 Carrollton, TX 75006 [email protected] P: (800) 643.6416 F:(972) 931.6251

MOLD REMEDIATION & TESTING AZ Partsmaster 2950 S. Highland Drive Suite E Las Vegas, NV 89109 [email protected] P: (702) 369.2121 F: (702) 369.4391

Eagle Restoration 6225 Harrison Dr., # 1 Las Vegas, NV 89120 [email protected] P: (702) 895.9991 F: (702) 895.9992

Genie Services 4300 North Pecos Road, Suite #22 Las Vegas, NV 89115 [email protected] P: (702) 452.1111 F: (702) 452.1179

Har-Bro Construction & Consulting, Inc. 114 Cassia Way Henderson, NV 89014 [email protected] P: (702) 587.3226 F: (702) 891.9100

MSE Environmental 9811 West Charleston Blvd., Ste:2403 Las Vegas, NV 89117 [email protected] P: (702) 255.2457 F: (702) 953.0286

MULTI-FAMILY BROKER Marcus & Millichap 3990 Howard Hughes Pkwy Paradise, NV 89169 [email protected] P: (702) 215.7145 F: (702) 215.7110

NON-PROFIT ORGANIZATION SNHD Tobacco Control Program 400 Shadow Lane, Suite #101 Las Vegas, NV 89106 [email protected] P: (702) 759.1276 F: (702) 759.1416

Springboard Nonprofit Consumer Credit Management215 East Warm Springs Rd., Ste# 106Las Vegas, NV [email protected]: (866) 896.7965 F: (951) 328.7730

OFFICE SUPPLIES Advance Office & Janitorial Supplies 3261 S Highland, Ste. 603 Las Vegas, NV 89109 [email protected] P: (702) 735.0213 F: (702) 735.0147

PAINT – CONTRACTORS, EQUIPMENT & SUPPLIES Ecc, LLCc dba Executive Coatings and Contracting8765 East Orchard Road, Suite #703 Greenwood Village, CO [email protected]: (888) 300.6786 F: (303) 300.6786

ODYSSEY PAINTING ETC, INC3111 S. Valley View Blvd., Ste: Z-107 Las Vegas, NV 89102 [email protected] P: (702) 365.1579 F: (702) 365.1588

PAINT (SALES/SERVICE) Dunn-Edwards Paints 4300 E. Tropicana Ave Las Vegas, NV 89121 [email protected] P: (702) 845.7539 F: (702) 243.8131

Empire Community Painting 5940 South Rainbow Blvd., Ste 2012 Las Vegas, NV 89118 [email protected] P: (888) 278.8200 F: (702) 939.9940

Odyssey Painting ETC, Inc 3111 S. Valley View Blvd., Ste: Z-107 Las Vegas, NV 89102 [email protected] P: (702) 365.1579 F: (702) 365.1588

Sherwin Williams Paint & Floor Covering 7470 S. Dean Martin Drive. #105 Las Vegas, NV 89139 [email protected] P: (702) 895.8887 F: (702) 895.8892


TGJ Painting 401 Max Court Henderson, NV 89011 [email protected] P: (702) 558.0816 F: (702) 564.0617

PEST CONTROL Global Pest Services 1132 Coral Crystal Court North Las Vegas, NV 89032 [email protected] P: (702) 657.0091 F: (702) 657.1608

PLAYGROUNDS/SITE AMENITIES Green Living Services 4205 W. Tompkins., Ste 1 Las Vegas, NV 89103 [email protected] P: (702) 367.8873 F: (702) 642.5724

PLUMBING Code Red Plumbing 7065 West Ann Rd., Ste: 130-540 Las Vegas, NV 89130 [email protected] P: (702) 949.6599 F: (702) 938.6258

Complete Solutions dba Roto Rooter 39 East Brooks Avenue North Las Vegas, NV 89030 [email protected] P: (702) 646.5273 F: (702) 646.0132

Las Vegas Plumbing, Inc. 814 Elliot Park Ave North Las Vegas, NV 89032 [email protected] P: (702) 399.3514 F: (702) 914.3737

MOEN, Inc. 7565 North Torrey Pines Drive Las Vegas, NV 89131 [email protected] P: (702) 595.1337 F: (702) 645.7175

PROPERTY MANAGEMENT CAREER PLACEMENT Career Strategies, Inc. 3531 East Russell Road, Ste B Las Vegas, NV 89120 [email protected] P: (702) 368.2363 F: (702) 368.2366

PROPERTY MANAGEMENT SOFTWARE AppFolio 55 Castilian Drive Santa Barbara, CA 93117 [email protected] P: (805) 617.2161 F: (805) 968.0653

RealPage Inc. 4000 International Pkwy Carrollton, TX 75007 [email protected] P: (972) 820.3015 F: (972) 820.3383

Tenant Technologies, Inc. 1665 Willamette Falls Dr. West Linn, OR 97068 [email protected] P: (503) 233.2125 F: (503) 594.2580

PROPERTY RESTORATION – GENERAL CONTRACTORS

Belfor Property Restoration 5870 La Costa Canyon Ct., Ste 200 Las Vegas, NV 89129 [email protected] P: (702) 933.6866 F: (702) 933.6869


REAL ESTATE - BROKERS Apartment Realty Advisors/ARA 6725 Via Austi Parkway., Ste 380 Las Vegas, NV 89119 [email protected] P: (702)855.0440 F: (702) 855.0660

Sperry Van Ness Nevada 3039 West Horizon Ridge., Ste 120 Henderson, NV 89052 [email protected] P: (702) 765.6005 F: (702) 765.6006

RELOCATION SERVICES Relocation Resources 8379 West Sunset Road, #110 Las Vegas, NV 89113 [email protected] P: (702) 444.4088 F: (702) 444.0079

RESIDENT SCREENING SERVICES CoreLogic SafeRent 40 Pacifica., Ste 900 Irvine, CA 92618 [email protected] P: (888) 881.3400

Co-Signer.Com 10777 West Twain Ave., # 225 Las Vegas, NV 89135 [email protected] P: (855) 267.4461 F: (702) 851.3998

On-Site 7077 Parfet Street Arvada, CO 80004 [email protected] P: (408) 795.4167

The Screening Pros, LLC6512 N. Decatur Blvd., #130-301Las Vegas, NV [email protected]: (800) 877.3908 F: (800) 877.5073

RETENTION & REPUTATION MANAGEMENTSatisFacts Research909 N. Sepulveda BlvdEl Segundo, CA [email protected]: (866) 655.1490 F: (866) 655.1491

ROOFING SERVICES Cooper Roofing and Solar 1200 Commerce St., Ste# 110 Las Vegas, NV 89102 [email protected] P: (702) 688.7940 F: (702) 688.7941

D & L Roofing, LLC 6500 West Richmar Ave., Stew 200 Las Vegas, NV 89139 [email protected] P: (702) 260.1114 F: (702) 260.1118

Roofing Southwest 3125 Ali Baba Ln, Suite 707 Las Vegas, NV 89118 [email protected] P: (702) 834.4655 F: (480) 557.5967

The Original Roofing Company 4515 Copper Sage Las Vegas, NV 89115 [email protected] P: (702) 739.7663 F: (702) 798.6550

Genie Services 4300 North Pecos Road, Suite #22 Las Vegas, NV 89115 [email protected] P: (702) 452.1111 F: (702) 452.1179

New Age Painting & Coatings 848 North Rainbow Blvd., #302 Las Vegas, NV 89107 [email protected] P: (702) 406.6964 F: (702) 426.9553

Out-Fit 25 West Easy Street, Suite 306 Simi Valley, CA 93065 [email protected] P: (949) 873.3616 F: (805) 426.8120

SECURITY DEPOSIT ALTERNATIVES SureDeposit/Assurant Specialty Property 293 Eisenhower Pkwy., Ste 320 Livingston, NJ 07039-1783 [email protected] P: (973) 992.8440 F: (973) 992.8770

SECURITY SERVICES-PATROL SERVICES Citywide Security P.O. Box 62249 Boulder City, NV 89006 [email protected] P: (702) 644.2977

Courtesy Patrol LLC NV. #710 1450 E. Pebble, Ste 3151 Las Vegas, NV 89123 [email protected] P: (702) 206.3493 F: (702) 586.2778

Global Security Concepts, Inc. 3340 Wynn Road, Suite C Las Vegas, NV 89102 [email protected] P: (702) 876.7729 F: (702) 876.3518

Pro Guard USA 2629 Manhattan Beach Blvd. Redondo Beach, CA 90278 [email protected] P: (702) 263.8212 F: (702) 263.8217

Rock Security 3200 Polaris Ave, # 28 Las Vegas, NV 89102 [email protected] P: (702) 586.7982 F: (702) 410.9305

Signal 88 Security 3880 South 149th Street, Ste 102 Omaha, NE 68144 [email protected] P: (402) 320.9266 F: (402) 502.2078

Southern Nevada Security Patrol, Inc. 3140 S. Durango Dr., Ste 103 Las Vegas, NV 89117 [email protected] P: (702) 270.9116 F: (702) 256.6037

Triton Security, Inc. 4050 Schift Dr. Las Vegas, NV 89103 [email protected] P: (877) 757.0909 F: (702) 257.3588


SECURITY SYSTEMSAlert 911 Now 7165 Bermuda Rd Las Vegas, NV 89119 [email protected] P: (702) 224.4100 F: (702) 967.5377

Alpha Surveillance Systems3410 East Russell Road, Suite #310Las Vegas, NV [email protected]: (702) 990.1454 F: (702) 588.7998

Certified Fire Protection 3400 West Desert Inn Rd., Ste 20 Las Vegas, NV 89102 [email protected] P: (702) 873.5995 F: (702) 251.1972


SIGNAGE Fusion Sign & Design 3443 Niki Way Riverside, CA 92507 [email protected] P: (702) 949.0760

SMOKE DETECTORS & ALARMSCertified Fire Protection 3400 West Desert Inn Rd., Ste 20 Las Vegas, NV 89102 [email protected] P: (702) 873.5995 F: (702) 251.1972

SWIMMING POOL – EQUIPMENT & SUPPLIESVivo Pools 825 South Primrose., Ste H Monrovia, CA 91016 [email protected] P: (702) 529.1808 F: (818) 952.2122


TELECOMMUNICATIONS Century Link 330 South Valley View Boulevard Las Vegas, NV 89107 [email protected] P: (702) 244.1220 F: (702) 244.7385

Cox Communications 1700 Vegas Drive Las Vegas, NV 89106 [email protected] P: (702) 545.1361 F: (702) 545.4392

One call Now726 Grant StreetTroy, Ohio [email protected]: (877) 698.3262

TENANT SCREENING CoreLogic SafeRent 7500 W. Lake Mead Blvd., #9-542 Las Vegas, NV 89128 [email protected] P: (702) 839.1736 F: (702) 839.1738

Contemporary Information Corp. 42913 Capital Drive #101 Lancaster, CA 93535 [email protected] P: (800) 288.4757 F: (800) 677.8494

RentGrow 307 Waverley Oaks Road, Suite 301 Waltham, MA 02452 [email protected] P: (800) 736.8476 F: (781) 290.0687

TOWING Ashley’s Towing 201 North Mojave Las Vegas, NV 89101 [email protected] P: (702) 382.3508 F: (702) 382.8090

Quality Towing 4100 E. Cheyenne Ave. Las Vegas, NV 89115 [email protected] P: (702) 649.5711 F: (702) 633.4447

Titan Towing 3101 Westwood Drive Las Vegas, NV 89109 [email protected] P: (702) 333.8697 F: (702) 973.3365

TREE – MAINTENANCE SERVICES Tree Solutions, LLC 3660 West Quail Ave Las Vegas, NV 89118 [email protected] P: (702) 309.8733 F: (702) 309.8734

UNIFORMSGolden Promotions & Apparel3724 White Carnation St.Las Vegas, NV [email protected]: (702) 220.7904 F: (702) 631.0094

UTILITIES – BILLING SERVICES Conservice PO Box 4696 Logan, UT 84323 [email protected] P: (435) 713.2258 F: (435) 792.3303

WASTE COLLECTIONRepublic Services 770 East Sahara Avenue Las Vegas, NV 89104 [email protected] P: (702) 280.0051 F: (702) 599.5585

RK Property Services 4148 Megan Circle Salt Lake City, UT 84107 [email protected] P: (775) 996.2433 F: (866) 580.4858

WELDING – FABRICATIONWeld-All, Inc.4847 E. Utah AveLas Vegas, NV [email protected]: (702) 643.7609 F: (702) 432.6962

24 www.nvsaa.org

Don’t see yourself in the Products & Services Guide? Want to be a member? Contact NVSAA at 702.436.7662

ADVERTISING Apartment Guide (Reno) 3555 Airway Drive, Suite 314 Reno, Nevada 89511 [email protected] P: (775) 329.3528

For Rent Media Solutions (Reno) 9650 Gateway Drive, Suite 102 Reno, NV 89521 [email protected] P: (775) 829.7368 F: (775) 246.2534

DOORS Berger Building Supply dba Thompson 600 South Rock Blvd Sparks, NV 89431 [email protected] P: (775) 359.0224 F: (775) 359.4958

RENO

FURNITURE (RENTAL/SALES) CORT Furniture Rental (Reno) 4745 Longley Lane, Suite 101 Reno, NV 89502 [email protected] P: (775) 828.3900 F: (775) 828.3909

INSURANCE Meridian Insurance Services 216 N. Minnesota St.Carson City, NV [email protected]: (775) 883.8880 F: (775) 883.1929 Western Risk Insurance 3140 South Rainbow Boulevard, Suite 400 Las Vegas, NV 89146 [email protected] P: (702) 368.4217 F: (702) 368.4219

NON PROFITWashoe County Health District - Chronic Disease Prevention Program PO BOX 11130 Reno, NV 89520 [email protected] P: (775) 328.6140 F: (775) 328-3750

PEST CONTROL Northern Nevada Pest Control 1285 Baring Blvd. #339 Sparks, NV 89434 P: (775) 857.1245 F: (775) 857.1248

Fitness & Patio Concepts

Commercial Fitness Equipment l Cardio & Strength l Free Weights l Multistations l Gym Flooring l Accessories

Contract Patio Furnishings l Patio Furniture l Cabanas l Umbrellas l Site Furnishings l Accessories l Upholstery

702.490.3558p 702.924.2562fkrtconcepts.com • [email protected]

537 East Brooks Avenue, Suite 408, North Las Vegas, Nevada 89030

26 www.nvsaa.org

Cross more off the list.First you got the young couple into the loft with the romantic roof-top deck. Then you reviewed your ad results with your local consultant. And even had time to fire off a few professionally designed digital brochures to prospects. All before lunch. The key to your productivity? Working smarter with helpful tools from Apartments.com.

Get more done every day with Apartments.com. Visit us online or call (888) 658-RENT.

©2012 Classified Ventures, LLC. All rights reserved.

Easy Street.Getting my to-dos all done?

Over 20 Years of Experience

We are dedicated to providing quality, precision and long-lasting

products and services.

2912 S. Highland Dr., Ste. #ELas Vegas, NV 89109

(t) 702-395-0071 (f) 702-395-0253www.fi reniceheatingandair.com

Las Vegas | Phoenix | San Diego | Los Angeles | San Bernardino

Fire-N-Ice Heating & Air ConditioningFire-N-Ice Heating & Air Conditioning

The One-Stop Maintenance Shopfor Las Vegas Apartments!

For Las Vegas’ ApartmentPaint Leaders, call:

©2012 The Sherwin-Williams Company.

HENDERSON – Anthem – 10740 S Eastern Ave......................702.675.7770

HENDERSON – Green Valley – 2567 Windmill Pkwy...............702.614.0009

LAS VEGAS – Henderson – 1224 N Boulder Hwy....................702.564.6888

LAS VEGAS – Nellis – 4990 E Sahara Ave...............................702.456.1985

LAS VEGAS – North – 2032 N Bruce Ave................................702.649.6272

LAS VEGAS – Rancho – 3611 N Rancho Dr.............................702.655.0122

LAS VEGAS – Tropicana – 1298 E Tropicana Ave....................702.736.2944

LAS VEGAS – Sahara – 4237 W Sahara Ave...........................702.876.4482

LAS VEGAS – Flamingo – 8475 W Flamingo Rd.....................702.251.4813

LAS VEGAS – 7470 Dean Martin Dr.......................................702.895.8887

Count on Sherwin-Williams for the best in property maintenance supplies! Whether your property needs touch-ups or an overhaul,Sherwin-Williams has a wide selection of quality paintand floorcovering to make all your jobs a success.

For Las Vegas’ ApartmentFloorcovering Leader, call:

Call 702-558-2200 • Español 888-281-0255 • Fax 702-558-2205880 Wigwam Pkwy., #140 • Henderson, NV 89014

Proud member of

• Brushed Nickel

• Champagne Gold

• Bright White

With White or Mirror Panels

Order Forms for custom products are located on our website at supplyHQ.com

Custom Bypass Doors are delivered to your property within 3 business days.

Whether you need 1 or 50, we custom-build your doors to your exact specifications.

Bypass Doors come in the most popular finishes

Call us today for more information and pricing on these great products!

Custom Bypass Doors

In addition to Bypass doors, we also offer Alpine Oak, Six Panel or Flat panel Interior doors that we can custom cut to your specifications. Contact your Sales Representative for more information.

9011 West Sahara Avenue, Suite #150, Las Vegas, Nevada 89117

PRSRT STD U.S. POSTAGE

PAIDSALT LAKE CITY, UT

PERMIT NO. 508

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