accountability in social media
DESCRIPTION
Why do we tweet first and think later? How come we don't think before we hit send? It's a new world and we need to measure twice and cut once.TRANSCRIPT
IN 1991 THE INTERNET COMES ALIVE
SO DOES ACCOUNTABILITY
THIS IS A NEW WORLD WITH NEW RULES
THE NEW RULES ARE:
• SAY IT• SHARE IT• FORGET ABOUT IT
CONTENT RANGES FROM THE FUNNY
TO THE RIDICULOUS
TO THE SUBLIME
We Are Media *
*WE JUST DON’T HAVE TO ADHERE TO JOURNALISTIC STANDARDS
Irony (aɪrənɪ) — n , pl -nies
“the media is trying damn hard to be just like us, and we are trying damn hard to be just like them…”
WE HAVE AGENCY CREATED CONTENT
WE HAVE USER GENERATED CONTENT
THE DARK SIDE
SOMETIMES WE DON’T THINK. WE JUST DO.
SKITTLES NOW
SKITTLES THEN
THE BACKLASH
THE UGC IDEA THAT WENT REALLY BAD
IT’S NOT 6 DEGREES ANYMORE
IT’S THREE
THE IMPACT OF WHAT YOU SAY AND THE IMPACT OF WHAT YOU DO ONLINE HAS NEVER BEEN MORE AMPLIFIED THAN NOW.
TAKE KENNETH COLE FOR EXAMPLE
WAS THIS A PLANNED CAMPAIGN?
SOCIAL ACCOUNTABILITY COMES IN MANY FORMS
IT CAN BE IMPACTFUL
FOR ALL THE WRONG REASONS
FAILURE IN SOCIAL ACCOUNTABILITY CAN BE SEEN AS:
•A HALF ASSED ATTEMPT AT BEING SOCIAL… •YOU JUST DON’T CARE•YOU DON’T KNOW WHAT YOU’RE DOING
CASE IN POINT
MAURICE JONES-DREW
UH-OH
WHICH RESULTED IN THIS…
REMEMBER THIS?
THERE ARE NO TAKE BACKS
YOU NEVER KNOW WHERE IMPACT WILL COME FROM
THIS WAS RETWEETED OVER 200 TIMES
I HAD NO CONTROL OVER IT
WHAT YOU SHOULD WORRY ABOUT
JUST BECAUSE YOU CAN DOESN’T MEAN YOU SHOULD
REMEMBER
CUT ONCE
MEASURE TWICE
