cte month 2013: career and technical education works! planning and promoting cte month in your area...

CTE Month 2013:Career and Technical

Education Works!Planning and promoting CTE Month in your area

Ashley Parker, Media Relations Manager

CTE Month background

• Began as CTE Week

• Held in February

• Trademarked event organized by ACTE

• Purpose- raise awareness of CTE to the public by celebrating and highlighting positive impacts of CTE on students, communities, economic growth, etc.

CTE Month Brand Elements• CTE Month Logo

• CTE Month theme– Theme for 2013:

Career and Technical Education Works!

• CTE Month products

CTE Month Resources

• CTE Month promotional materials found on ACTE website– Sample press release– Sample proclamation– Sample tweets– CTE Month calendar– Sample op-ed– CTE Month PSA videos– CTE Month Poster

What’s New for CTE Month 2013?

• Change from a student-designed logo to a permanent CTE month logo.

• Social media advocacy day becomes social media advocacy week.

• New CTE Month products

• New student contests– CTE Month Poster contest

CTE Month 2013 Calendar• Themed weeks to help guide participation• NOT required to follow monthly layout• What’s going on during CTE Month?

• February 1-8: SHOW that CTE Works!• February 11-15: TELL that CTE Works!- Social

Media Advocacy Week• February 18-28: CELEBRATE that CTE Works!

CTE Month Promotional Poster Contest

• Students were encouraged to submit creative poster designs, promoting CTE Month, utilizing the CTE Month logo and theme, a QR code linking back to the CTE Month webpage, and some information about CTE Month and Social Media Advocacy Week

• Contest sponsors The YGS Group and Adobe made it possible to print posters and award prizes.

• Over 300 entries to the contest!

• Finalists selected and winners chosen by voting on Facebook page over a week.

• Held in October

Secondary winner: Julie Prascsak from Communications H.S. in Wall, NJ

Postsecondary winner: Katrina Villavicencio from Monroe Tech in Leesburg, VA

Celebrating CTE MonthWhat do we do?

• Decorate your classroom or CTE program space.

• Share CTE facts and history with students.

• Communicate CTE Month with other teachers, administrators, parents, etc.

Engage Your Community

• Host an open house of your CTE program/school

• Hold a career fair for students & families

• Service project in community with CTSOs or class– Highlight existing projects & programs via

an open house

CTE Month Messagingor, what do we say?

• Draw connections between CTE and student performance, student postsecondary and employment outcomes and economic growth.

• Use data- especially local data where possible.

• Illustrate CTE successes with personal stories.

Media Outreach

• Invite local media to outreach events

• Arrange a school tour with local media followed by informational meeting

• Send CTE Month press release & information to local education reporters

• Write an op-ed or letter to the editor during CTE Month.

Advocacy during CTE Month• Great time to advocate for CTE with

President’s budget set to release in March- get ahead of funding advocacy during CTE Month

• Sample CTE Month Proclamation• Arrange a meeting with local officials• Include elected officials in open

house/career fairs

Connecting with Business & Industry during CTE Month

• Do you have a strong advisory board or local business partnership? – Joint announcement– Invite business leaders to speak to CTE

students.– Ask business leaders to write op-eds in

support of CTE

Using Digital to Amplify

• Share in the conversation with ACTE & other CTE supporters using hashtag #CTEMonth and #CTEworks

• General CTE hashtag: #careerteched• Social media tools

– Facebook– Twitter– Pinterest

Share with ACTE

• Holding an event or activity? Share with us! We post member activities on www.ctemonth.com

• Snag media coverage of your CTE Month activities? Send to ACTE & we’ll share on website and social media.

• Send to aparker@acteonline.org

ACTE Resources• CTE Month website• CTE Month materials to download• CTE Month products- currently

10% off for month of January with code CTM10, and each order includes free CTE Month poster.

• ACTE Staff

What are you planning for CTE

Month 2013?

Thanks for joining!

• Questions?

• Contact: Ashley Parker, Media Relations Manager– Email: aparker@acteonline.org– Phone: 703-683-9312