cte month 2013: career and technical education works! planning and promoting cte month in your area...
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CTE Month 2013:Career and Technical
Education Works!Planning and promoting CTE Month in your area
Ashley Parker, Media Relations Manager
CTE Month background
• Began as CTE Week
• Held in February
• Trademarked event organized by ACTE
• Purpose- raise awareness of CTE to the public by celebrating and highlighting positive impacts of CTE on students, communities, economic growth, etc.
CTE Month Brand Elements• CTE Month Logo
• CTE Month theme– Theme for 2013:
Career and Technical Education Works!
• CTE Month products
CTE Month Resources
• CTE Month promotional materials found on ACTE website– Sample press release– Sample proclamation– Sample tweets– CTE Month calendar– Sample op-ed– CTE Month PSA videos– CTE Month Poster
What’s New for CTE Month 2013?
• Change from a student-designed logo to a permanent CTE month logo.
• Social media advocacy day becomes social media advocacy week.
• New CTE Month products
• New student contests– CTE Month Poster contest
CTE Month 2013 Calendar• Themed weeks to help guide participation• NOT required to follow monthly layout• What’s going on during CTE Month?
• February 1-8: SHOW that CTE Works!• February 11-15: TELL that CTE Works!- Social
Media Advocacy Week• February 18-28: CELEBRATE that CTE Works!
CTE Month Promotional Poster Contest
• Students were encouraged to submit creative poster designs, promoting CTE Month, utilizing the CTE Month logo and theme, a QR code linking back to the CTE Month webpage, and some information about CTE Month and Social Media Advocacy Week
• Contest sponsors The YGS Group and Adobe made it possible to print posters and award prizes.
• Over 300 entries to the contest!
• Finalists selected and winners chosen by voting on Facebook page over a week.
• Held in October
Secondary winner: Julie Prascsak from Communications H.S. in Wall, NJ
Postsecondary winner: Katrina Villavicencio from Monroe Tech in Leesburg, VA
Celebrating CTE MonthWhat do we do?
• Decorate your classroom or CTE program space.
• Share CTE facts and history with students.
• Communicate CTE Month with other teachers, administrators, parents, etc.
Engage Your Community
• Host an open house of your CTE program/school
• Hold a career fair for students & families
• Service project in community with CTSOs or class– Highlight existing projects & programs via
an open house
CTE Month Messagingor, what do we say?
• Draw connections between CTE and student performance, student postsecondary and employment outcomes and economic growth.
• Use data- especially local data where possible.
• Illustrate CTE successes with personal stories.
Media Outreach
• Invite local media to outreach events
• Arrange a school tour with local media followed by informational meeting
• Send CTE Month press release & information to local education reporters
• Write an op-ed or letter to the editor during CTE Month.
Advocacy during CTE Month• Great time to advocate for CTE with
President’s budget set to release in March- get ahead of funding advocacy during CTE Month
• Sample CTE Month Proclamation• Arrange a meeting with local officials• Include elected officials in open
house/career fairs
Connecting with Business & Industry during CTE Month
• Do you have a strong advisory board or local business partnership? – Joint announcement– Invite business leaders to speak to CTE
students.– Ask business leaders to write op-eds in
support of CTE
Using Digital to Amplify
• Share in the conversation with ACTE & other CTE supporters using hashtag #CTEMonth and #CTEworks
• General CTE hashtag: #careerteched• Social media tools
– Facebook– Twitter– Pinterest
Share with ACTE
• Holding an event or activity? Share with us! We post member activities on www.ctemonth.com
• Snag media coverage of your CTE Month activities? Send to ACTE & we’ll share on website and social media.
• Send to [email protected]
ACTE Resources• CTE Month website• CTE Month materials to download• CTE Month products- currently
10% off for month of January with code CTM10, and each order includes free CTE Month poster.
• ACTE Staff
What are you planning for CTE
Month 2013?
Thanks for joining!
• Questions?
• Contact: Ashley Parker, Media Relations Manager– Email: [email protected]– Phone: 703-683-9312