crs systems in hospitality
Post on 06-Dec-2015
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The Market & The Opportunity
CRS Systems in Hospitality
• Central Reservation System• Eg: In Airlines - Galileo / Amadeus
– As you know it • Enter reservations from Agent Side• View reservations at Check-in Counters
– Back end at Airline• Channel Management• Demand Analysis• Revenue Management
What is CRS?
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• Like in airline Online Market is fast Growing for Hoteliers• Hoteliers not able to take benefit of online markets• Unable to
– Distribute inventory last minute– Monitor demand– Deploy revenue management effectively
• 95% of the Hoteliers don’t Document the sales.• Staff attrition in reservations & sales creating panic.
Current Scenario - Hospitality
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Sales & Reservations ScenarioProducts
Room NightsPackages
BuyersDirect Guests
Tour Operators Travel Agents
Corporate
Your TeamRes. Executives
Call CenterSales Offices
Res./Sales Managers
Front Office
Comm. ChannelsPhoneEmailWeb
Direct Interaction
InventoryDifferent Rates
Based on Rev. Mgmnt Rules
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• Hotel Products is Selling the Room Nights/Time.• Unsold time slot perishes forever resulting loss of
Potential Revenue• Revenue management is about defining
– Right price in– Right Channel– For Right Product
(Unlike airline where there are max of two experiences/products Hospitality has many – Facility/Plan/Occupancy)= Maximizing Profit
Revenue Management
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• New developments in methods of distribution & Sales.• Currently most hoteliers does not use the full potential of Online Markets.• Job Openings in this segment – Reservations/Sales/Revenue Management/
Channel Management• Untapped Market – Few HM Institutes teach in this area.• These job positions directly relate to the Revenues & Profits of the Hotelier –
Relatively good effort along with right tools makes you a integral part.
The Opportunity!!!
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Hierarchy
The Future of the job opportunity
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Departments / Segments
• Director• Head• Manager • Executive
• Reservations /CRS• Online Distribution• Sales & Distribution• Business• Revenue Management
• Get awareness of the operational knowledge of the systems and its potential.
• Get working Knowledge of the system• Get access to the Industry
How this opportunity can be used?
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• Sole Company Empanelled by Kerala Tourism for providing Online Reservation to Hoteliers of Kerala.
• Manages Largest Integrated CRS in the Country – JLR.• All Major Chains of Kerala using our technologies – • CGH Earth, Abad Group, BTH Group, Saj Group, etc• Tie up with All banks for Payment Gateway facility.
The company- CRS Technologies
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Comprehensive Online Central Reservation System
with Integrated Revenue Management & CRM Tools
The Product – WebCRS
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• Training • Experience• Recruitment Support
What we can offer you?
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• To reduce operational cost in Sales & Reservation• Maximize visibility• Expand Markets• Reduce Sales Cycle Time• Effective and Instant Billing & Collection• Improve Customer satisfaction
WebCRS Objective
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CRS Tech’s Experience• Clients from
– Single Properties to Multi Property Chains– Home stays to 5 Star Hotels & Resorts
• Build many Reservation engines, Consolidation Engines, Switches, Distribution Systems in past 10 years.
• Processed over 8 million worth reservations on our systems
CRM Tools• Loyalty Programmes• Promotional Codes• Online Chat Support• Multi Location Pickup and Drop cost variable on
• Transfer Type• Pax Sizes
• Newsletters
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Proven Technology - Client Base• 400+ Hotels as clients in india• Largest Operator in Kerala and Goa• Karnataka Tourism - Jungle Lodges and Resorts (Largest Fully Integrated
CRS running in India)• CGH Earth• Abad Group• SAJ Group• Angasana - Bangalore
• Anantara.in• Avni Group (UK)• Hotel-Teapot• BTH Group of Hotels
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Support & Maintenance• Deployment of Multiple servers for
• Reliability • Backup• Support• Uptime• Speed
• Upgrades Available• Research and Development (Updates)• Support – Online / On-Site• Customization Options available
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Agent Management• No transaction cost for Online agent Reservations• Manage Credits of Agents• Agent Tools
• Agent Access• Display rates• Instant Service vouchers• Staff Logins with hidden rates
Modules• Basic Version Sell Room Nights to
Direct Guest • Agent Management• Call Center Interface• User Management • Agent Login and Tools• Packages• Add-On Services • Transfers - Pickup & Drop• Online Chat• Newsletter Custom Offers• Loyalty Program• Revenue Management Tools
• Promotional Code• PDA Interface• Guest Profile Management• Visitor Monitoring and Analysis• Special Offers**• Enquiry Monitoring• Activities• Early Bird Offer• Multi Property Dynamic Packages** • Buyer Driven Dynamic Packaging** • Property to Property transfers***
WebCRS 2.3Unified solution for all your
sales & distribution needs..
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