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The Market & The Opportunity

CRS Systems in Hospitality

• Central Reservation System• Eg: In Airlines - Galileo / Amadeus

– As you know it • Enter reservations from Agent Side• View reservations at Check-in Counters

– Back end at Airline• Channel Management• Demand Analysis• Revenue Management

What is CRS?

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• Like in airline Online Market is fast Growing for Hoteliers• Hoteliers not able to take benefit of online markets• Unable to

– Distribute inventory last minute– Monitor demand– Deploy revenue management effectively

• 95% of the Hoteliers don’t Document the sales.• Staff attrition in reservations & sales creating panic.

Current Scenario - Hospitality

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Sales & Reservations ScenarioProducts

Room NightsPackages

BuyersDirect Guests

Tour Operators Travel Agents

Corporate

Your TeamRes. Executives

Call CenterSales Offices

Res./Sales Managers

Front Office

Comm. ChannelsPhoneEmailWeb

Direct Interaction

InventoryDifferent Rates

Based on Rev. Mgmnt Rules

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• Hotel Products is Selling the Room Nights/Time.• Unsold time slot perishes forever resulting loss of

Potential Revenue• Revenue management is about defining

– Right price in– Right Channel– For Right Product

(Unlike airline where there are max of two experiences/products Hospitality has many – Facility/Plan/Occupancy)= Maximizing Profit

Revenue Management

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• New developments in methods of distribution & Sales.• Currently most hoteliers does not use the full potential of Online Markets.• Job Openings in this segment – Reservations/Sales/Revenue Management/

Channel Management• Untapped Market – Few HM Institutes teach in this area.• These job positions directly relate to the Revenues & Profits of the Hotelier –

Relatively good effort along with right tools makes you a integral part.

The Opportunity!!!

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Hierarchy

The Future of the job opportunity

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Departments / Segments

• Director• Head• Manager • Executive

• Reservations /CRS• Online Distribution• Sales & Distribution• Business• Revenue Management

• Get awareness of the operational knowledge of the systems and its potential.

• Get working Knowledge of the system• Get access to the Industry

How this opportunity can be used?

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• Sole Company Empanelled by Kerala Tourism for providing Online Reservation to Hoteliers of Kerala.

• Manages Largest Integrated CRS in the Country – JLR.• All Major Chains of Kerala using our technologies – • CGH Earth, Abad Group, BTH Group, Saj Group, etc• Tie up with All banks for Payment Gateway facility.

The company- CRS Technologies

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Comprehensive Online Central Reservation System

with Integrated Revenue Management & CRM Tools

The Product – WebCRS

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• Training • Experience• Recruitment Support

What we can offer you?

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• To reduce operational cost in Sales & Reservation• Maximize visibility• Expand Markets• Reduce Sales Cycle Time• Effective and Instant Billing & Collection• Improve Customer satisfaction

WebCRS Objective

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CRS Tech’s Experience• Clients from

– Single Properties to Multi Property Chains– Home stays to 5 Star Hotels & Resorts

• Build many Reservation engines, Consolidation Engines, Switches, Distribution Systems in past 10 years.

• Processed over 8 million worth reservations on our systems

CRM Tools• Loyalty Programmes• Promotional Codes• Online Chat Support• Multi Location Pickup and Drop cost variable on

• Transfer Type• Pax Sizes

• Newsletters

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Proven Technology - Client Base• 400+ Hotels as clients in india• Largest Operator in Kerala and Goa• Karnataka Tourism - Jungle Lodges and Resorts (Largest Fully Integrated

CRS running in India)• CGH Earth• Abad Group• SAJ Group• Angasana - Bangalore

• Anantara.in• Avni Group (UK)• Hotel-Teapot• BTH Group of Hotels

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Support & Maintenance• Deployment of Multiple servers for

• Reliability • Backup• Support• Uptime• Speed

• Upgrades Available• Research and Development (Updates)• Support – Online / On-Site• Customization Options available

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Agent Management• No transaction cost for Online agent Reservations• Manage Credits of Agents• Agent Tools

• Agent Access• Display rates• Instant Service vouchers• Staff Logins with hidden rates

Modules• Basic Version Sell Room Nights to

Direct Guest • Agent Management• Call Center Interface• User Management • Agent Login and Tools• Packages• Add-On Services • Transfers - Pickup & Drop• Online Chat• Newsletter Custom Offers• Loyalty Program• Revenue Management Tools

• Promotional Code• PDA Interface• Guest Profile Management• Visitor Monitoring and Analysis• Special Offers**• Enquiry Monitoring• Activities• Early Bird Offer• Multi Property Dynamic Packages** • Buyer Driven Dynamic Packaging** • Property to Property transfers***

WebCRS 2.3Unified solution for all your

sales & distribution needs..