Management Information System in Hospitality Sector

Presented ByNeeraj Ramadoss – 2013167Nilay Kohaley – 2013172Pankaj Ruplani – 2013189Praloy Kumar Saha - 2013205

AgendaIntroductionTPSMISDSSStrategySecurity

Introduction

One of the fastest growing industry in the world as well as in India.With the advancement of the budget hotels its pace is accelerated.According to World Travel and Tourism Council India has the potential of becoming the number one tourist destination with the demand growing at 10.1%/ annum.

The World Travel Organisation predicts that India will receive 25 million tourist by 2015.India currently has over 200,000 hotel rooms and is still facing a shortfall of over 100,000 rooms(source-FHRAI).India will be adding 114,000 hotel rooms over the next five years and investment of INR 40, 463.10 crore (source-HVS).Application of aggressive strategies through its campaign “Incredible India” to promote tourism.

Ginger Hotels

Indian hotel chain, part of the Tata groupSmart Basic HotelsFully owned subsidiary of IHCL (Indian Hotels company ltd)

Largest hotel chain100 years of presence in India’s hospitality sector

25 Ginger Hotels in India

Goals and Objectives

Fresh and warm experience of an unsurpassed valueTo provide smart, clean and safe hospitality offeringsDriven by respect for peopleValues

Customer Driven ExcellenceEntrepreneurshipInnovationValuing EmployeesSpeed and Agility

FunctionalitiesPlanningOrganizingDirectingControlling

Transaction Processing System

Information processing system for business transactions involving the collection, modification and retrieval of all transaction dataAlso known as Real time Processing

CharacteristicsPerformance ReliabilityConsistency Data IntegrityEase of Use

Room Allotment System

System in Restaurant

Point of Sale Systems (POS)

One type of Transaction Processing SystemComputerized systems incorporating registers, computers and peripheral equipment, usually on a computer networkKeep track of sales, labor and payrollGenerate records in accounting and book keepingAssists in generating powerful reports Discovering trends that help in improving operations

Wireless POS

Use handheld POS to collect orders which sends information to the serverWireless systems consist of drive through microphones and speakersNeed to be integrated with another system known as Property Management SystemOperate on the Cluster based system

Management Information Systems

Provides information that organizations require to manage themselves efficiently and effectivelyUsed to analyze and facilitate strategic and operational activitiesFunctional areas in a hospitality Industry

Food and BeverageFront Office & Back OfficeHousekeepingSecurityMaintenanceFinancial Controls and Accounts

Sample Report

Property Management System (PMS)

Comprehensive software application used to cover some basic objectives such as coordinating the operational functions of front office, sales and planning etc. Automate hotel functions like guest bookings, guest details, online reservations, telephone, accounts receivable, sales and marketingProperty Management System interfaces with various other systems such as front office, back office, point of sale systems etc

PMS Contd…PMS provides seven basic functions

Enable guests to make reservationsEnable guests to check-in/register when they arrive and check-out/pay when they leaveEnable staff to maintain guest facilitiesAccount for guests’ financial transactionsTrack guests’ activities for use in future sales effortsInterface with other systemsHelps in generating key indicator reports related to the guests’ transactions and activities

Decision Support Systems (DSS)

Class of computerized information system that support decision-making activitiesTypes of DSS

Data Driven DSSModel Driven DSSDocument Driven DSSCommunication Driven DSS

The management has come up with a Customer Relationship Management system based on the working model of the hotel

Customer Relationship Management System

A model for managing a company’s interactions with current and future customersSystem enables Ginger hotels to customize service for repeat customers

Characteristics of CRM

Relationship ManagementSalesforce AutomationUse of TechnologyOpportunity Management

Strategy

Target to Middle class customersCorporate Tie-UpsLoyalty CardsReferral SystemsTravel AgentsHop-on-Hop-offCorporate Discounts

Security

Electronic Safety LockersElectronic Key Card Access doorsClosed circuit cameras All time Manned