crowd sourcing for hospitality industry

Crowd-sourcing for Crowd-sourcing for Hospitality IndustryHospitality Industry

On what points can external thinkers help us?

• External thinkers could replace external formal consultancy on : – Location

– Concept (boutique hotel …)

– Architecture and design

– Commercialisation and communication strategy (how to sell the product, by internet?…)

– Quality of services

• Independance of the advices– From those who try to earn money from their advices– From consultant companies

• Advantage of an external point of view• Multiple sources of answers• Probably better solutions than the one coming

from consultant company• Cost reduction

• Risk of being recognized as the hotel which made challenges. It might affects hotel image within its industry

• Not really usefull if the hotel is in trouble because there is no control of what is said and to whom it will be said

Technology