crowd sourcing for hospitality industry
TRANSCRIPT
Crowd-sourcing for Crowd-sourcing for Hospitality IndustryHospitality Industry
On what points can external thinkers help us?
• External thinkers could replace external formal consultancy on : – Location
– Concept (boutique hotel …)
– Architecture and design
– Commercialisation and communication strategy (how to sell the product, by internet?…)
– Quality of services
Why?
• Independance of the advices– From those who try to earn money from their advices– From consultant companies
• Advantage of an external point of view• Multiple sources of answers• Probably better solutions than the one coming
from consultant company• Cost reduction
Risks
• Risk of being recognized as the hotel which made challenges. It might affects hotel image within its industry
• Not really usefull if the hotel is in trouble because there is no control of what is said and to whom it will be said