crowd sourcing of implicit knowledge
TRANSCRIPT
Crowd sourcing of implicit knowledge: Accessing the knowledge assets of organisations
Prof. Peter A. Bruck, Ph.D.CEO and [email protected]
Session: Learning at the Workplace
EC-TEL Graz 2014
Research Studios Austria Forschungsgesellschaft
• Positioning: Innovation pipeline from Universities to markets • Flexible, efficient units – Network in Austria • Output orientation and market needs • Time frame: Projects 8 to 18 Months
– SAT - Smart Agent Technologies– PCA - Pervasive Computing Applications– iSpace –GIScience– MINE - MicroLearning and Information Environments– [IOS– Public Private Interoperability]– [eSPARK – Sparking Entrepreneurship]– [CoE – Cognitive Engineering ]
How did we develop Learning at the Workplace?A very short history of MicroLearning
2004 2005 2006 2007 2008 2009 2010 2011 2012
short video for ERP-training
access learning steps via
screen saver
"learning pace maker"
first mobile client
Java-based Server
security scalability
New admin Interface
easy admin + authoring
KP for Knowledge Portal
task-related learning
KP for
ML Conf 2005
ML Conf 2007
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MicroLearning Today – Personalized, work integrated learning
#1 Integrated Learning
#2 Mobile
MicroLearning on any smart device
Personalized KnowledgePortal
Learning Card
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Supporting Learning at the Workplace How did we do it ?1. Identify key problems 2. Limit the learning objectives - Focus on cognitive
learning 3. Reduced the complexity of the system 4. Designed for easy use
LearnerContent authorAdminstrator
Peter A. Bruck, CEO
Problem1: People forget 50 % content from classroom training within 3 hours – nearly 90 % within 3 days
1. Identify key problems
Training Material
Problem 2: People do not look at classroom training material again – they do not find time and / or opportunity
1. Identify key problems
Problem 3: People are overwhelmed by the amount of things to know – the wave is crushing
1. Identify key problems
Cognitive LearningMemory is based on repetition Questions are the most effective way to repeat
„A repeated stimulus reduces the risk to forget“ Based on Nobel Prize Work in Medicine by Eric Kandel, Year 2000
KnowledgePulse facilitatesrepetetion with an algorithm !
2. Limit the learning objectives
Design decision 1: Small learning steps are more effective• Well suited for mobile use• Better to integrate in busy
work days• More easy to „digest“
KnowledgePulse organisesBig content in learning cards!
3. Reduced the complexity of system
Design decision 2: : PUSH
Helps learners to keep at it and prioritize learning
KnowledgePulse pushes learning cards to users !
3. Reduced the complexity of system
#1 Small steps #3 Repetition #2 Push
Design decision 3: : Repetition3. Reduced the complexity of system
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KnowledgePulse feature: algorithm personalizes repetition and thus ensures lasting memorization and knowledge
4. Designed for easy use
• Push instead of pull• Learner controls the
configuration of learning reminders
• Learner focusses on what he / she does not know
KnowledgePulse feature: algorithm pushes only what learners DO NOT know
4. Designed for easy use
Context field can include formated text, hyperlinks and pictures
KnowledgePulse feature: learning card is a knowledge card cause it provides context and explanation
4. Designed for easy use
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KnowledgePulse can be delivered on :1. Tablets & Phablets2. Smartphones3. PCs and Desk Tops 4. Interactive displays
KnowledgePulse feature: on all plattforms and devices
4. Designed for easy use
Public Admin Oil Drilling Schools
KnowledgePulse feature: Content scope
4. Designed for easy use
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Fully customizable toCorporate Design
KnowledgePulse feature: Statistics - clear metrics on activity and progress
Know what people know -No testing required
4. Designed for easy use
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KnowledgePulse - 5 Moments of Learning Needs
• When Learning for the First Time classrom and Video• When Wanting to Learn More Classroom, Video + KP
• When Trying to Apply / Remember
• When Something Goes Wrong KP• When Something ChangesSource: Dr. Conrad Gottfredson, http://www.learningsolutionsmag.com/articles/949/
Performance Support:
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Supporting Learning at the Workplace How did we do it ?1. Identify key problems 2. Limit the learning objectives - Focus on cognitive
learning 3. Reduced the complexity of the system 4. Designed for easy use
LearnerContent authorAdminstrator
Peter A. Bruck, CEO
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Supporting Learning at the Workplace What do we face now?1. Added issues:
i. Content updating ii. Motivation iii. Just in time learning iv. Self-direction
2. Limit the learning objectives - Focus on cognitive learning
3. Reduced the complexity of the system 4. Designed for easy use
Peter A. Bruck, CEO
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KnolwedgePulse 2.0Activate learners:engaging – multiple interactive –sharing knowledge – informal learning, implicit knowledge
4 Innovation strengths of KnowledgePulse• Content always up2date -> Feedback• Social: User authored content -> create Your Card• Just in time learning -> Index• Knowledge at your fingertips -> Search
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Supporting Learning at the Workplace What do we face now?1. Added issues:
i. Content updating ii. Motivation iii. Just in time learning iv. Self-direction
2. Limit the learning objectives - Focus on cognitive learning
3. Reduced the complexity of the system 4. Designed for easy use
Peter A. Bruck, CEO
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OBJECTIVE: living knowledge Crowd sourcing of implicit knowledge - Accessing the knowledge assets of organizations Knowledge base: 1. Knowledge cards, lessons /courses are authored on the basis of the existing content2. More content is integrated through:
1. Hyperlinks from the KnowledgePulse® learning cards via the context card which is part of every question and answer card
2. Index is making available access to these paragraphs, pages and sections 3. Search is part of every card and provides full text search of any content or other
digital materials3. IMPLICIT KNOWLEDGE enters in updating existing contentand also to extend it:
1. Feed-back is part of every card and gives learners the option to comment on learning content and suggest improvements
2. CreateUrCard is part of every card and allows learners to add their own learning content to their lessons and share it via their instructors / teachers with others
Repositioning MicroLearning
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Educational& training processes
Enterprise Knowledge
Organizationallearning
How to manage Learning as a process
Knowledge management
How to manage Knowledge as a resource
IntegratingLearning
Cognitive approach: People act on basis of the knowledge they have
Output
CompetentBehaviour+ Quality
Service
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KnowledgePulse: Updating your content is easy when using Web Interface
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KnowledgePulse: Expanding and improving learning content is easy With the feedback from the learners
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KnowledgePulse: You can encourage user / group generated content
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Crowd sourcing of implicit knowledge - Accessing the knowledge assets of organizations 1. Issues addressed – switch from curriculum driven
content to user driven i. Content updating ii. Motivation iii. Just in time learning iv. Self-direction
2. Open Issues:i. Quality control ii. Incentivisingiii. Effort
Peter A. Bruck, CEO
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Crowd sourcing of implicit knowledge - Accessing the knowledge assets of organizations
• Research Agenda:i. What do we need to do ensure quality of content ?ii. How to incentivise best?iii. Domain specific adaptations: old people care …iv. And more …..
• Invitation to collaborate Share the KP platform Support the project
Peter A. Bruck, CEO
Prof. Dr. Peter A. Bruck Ph.D. MA , CEO and Founder KnowledgeFox GmbH - Europe, Arab, Africa & Asia | KnowledgeFox Inc .– USA & Americas Offices: + Leopoldskronstrasse 30, A-5020 Salzburg, Austria + Thurngasse 8, A-1090 Wien, Austria
Tel: +43 662 - 834 60 2 100 | Mobile: +43 664 - 815 78 74
KnowledgePulse Making Knowing Easywww.knowledgepulse.com