creative visiting
Post on 06-May-2015
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Mike SharplesDirector, Learning Sciences Research Institute
Creative visiting Re-inventing tourism with pervasive
and mobile technology
Public
Evolution of Entertainment
Family
Personal
Social & virtual
Public
Family
PersonalSocial & virtual(Dublin bar in Second Life)
Evolution of Tourism
How can we design new forms of tourism that combine public, family, personal, social and virtual visiting?
Explore and plan
Experience
Share
Personalise and recall
Explore a tourist site before visiting itExplore and
plan
HD 3D simulator of the UK Lake District,Centre for Geospatial Science, University of Nottingham SPLINT Centre of Excellence
Immersive experience
Leave notes and messages in locations
Play location based games
See location-based adverts and recommendations
On your home HD TV
Explore and plan
Centre for Educational Technology and Distance Learning, University of Birmingham
Join a live guided tour from home
Interactive map360 degree panorama
See and hear the live streamed human Guide Send text questions
during the tour for the Guide to answer
Experience
Location guide with personal
annotations
Location-based guide,Centre for Geospatial Science, University of Nottingham SPLINT Centre of Excellence
Prototype high resolution augmented
reality guide
Experience
Accrossair UK – iPhone application
Augmented reality tours
Experience
Can You See Me NowLocation-based chase gameBlast TheoryMixed Reality Lab, University of Nottingham
PaSATLocation-based learningEnvironmental planning gamePeter Lonsdale, PhD, University of Nottingham
OOKLPersonalised visitingView location-based mediaTake photos, record soundSent automatically to a personal website
New ways of engaging with
locations
Share
Audio ofWainwright
VIDEO fromDerwent Water
VIDEO ofIan Tyler
Wainwright OS Photo
Switchable map layers
Personalise and recall
Explore and plan
Experience
Share
Personalise and recall Adapt
Data automatically collected from visits
Can make the next visit more personal and engaging
Deep issues of privacy and ethics
• National Research Hub• University of Nottingham and partners• £13 million funding from UK Research
Councils• Additional funding for Doctoral Training
Centre, university and industry: £40 million total
• 20 staff, 100 PhD students over 5 years• “Harnessing the power of ubiquitous
computing to the digital economy”• www.horizon.ac.uk
Horizon Digital Economy Hub
“We shall explore the creative integration of digitally-augmented locations, recommender systems, and location-based mobile experiences to develop Nottingham as a ‘welcoming city’. Our emphasis will be on how we might support residents to engage with visitors to offer new insights into their environment and help present new views of the city. Local people and businesses might augment key locations with reminiscences and media, creating personalised trails of local history and culture. Contextual prompts and social software would allow them to act as guides and provide advice to visitors with location based endeavours and allow them to attract people to less-visited locations in the city. The challenge is to fully understand how to design an entire city for digitally-enhanced visiting, such that events are coordinated, businesses enhanced and visitors engaged raising challenges of safety, privacy and digital rights.”
Horizon Creative Visiting Theme
• What is a tourism for the 21st century? – How can we re-invent culture, tourism and guiding, for visitors and residents?– How can we connect real and virtual visitors?
• How can a tourist location engage with young people, and the less enfranchised? – How can a tourist location engage with those not traditionally considered ‘visitors’
or ‘tourists’, e.g. residents exploring their own city, gamers, urban sports people, hobbyists, festival goers?
– How can it promote and support youth creativity?
• How can a tourist location be re-designed to support new forms of visiting? – What technology and infrastructure is needed?– What are the new business models and opportunities?– What are the practicalities, ethics, and constraints on continual monitoring of
visitor activity, and providing personal and contextual services.
21st century tourism
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