creative visiting

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Re-inventing tourism. Pervasive, location-based, mobile, personal, touring & visiting


  • 1.Creative visiting Re-inventing tourism with pervasive and mobile technology
    Mike Sharples
    Learning Sciences Research Institute

2. Evolution of Entertainment
Social & virtual
3. Evolution of Tourism
Social & virtual
(Dublin bar in Second Life)
4. How can we design new forms of tourism that combine public, family, personal, social and virtual visiting?
5. 6. Explore a tourist site before visiting it
Explore and plan
Immersive experience
Leave notes and messages in locations
See location-based adverts and recommendations
Play location based games
On your home HD TV
HD 3D simulator of the UK Lake District,
Centre for Geospatial Science, University of Nottingham
SPLINT Centre of Excellence
7. Join a live guided tour from home
Explore and plan
Interactive map
360 degree panorama
See and hear the live streamed human Guide
Send text questions during the tour for the Guide to answer
Centre for Educational Technology and Distance Learning,
University of Birmingham
8. Prototype high resolution augmented reality guide
Location guide with personal annotations
Location-based guide,
Centre for Geospatial Science, University of Nottingham
SPLINT Centre of Excellence
9. Experience
Augmented reality tours
Accrossair UK iPhone application
10. Experience
New ways of engaging with locations
Personalised visiting
View location-based media
Take photos, record sound
Sent automatically to a personal website
Can You See Me Now
Location-based chase game
Blast Theory
Mixed Reality Lab, University of Nottingham
Location-based learning
Environmental planning game
Peter Lonsdale, PhD,
University of Nottingham
11. Share
12. Personalise and recall
Audio of
VIDEO from
Derwent Water
Ian Tyler
Switchable map layers
13. Can make the next visit more personal and engaging
Data automatically collected from visits
Deep issues of privacy and ethics
14. Horizon Digital Economy Hub
National Research Hub
University of Nottingham and partners
13 million funding from UK Research Councils
Additional funding for Doctoral Training Centre, university and industry: 40 million total
20 staff, 100 PhD students over 5 years
Harnessing the power of ubiquitous computing to the digital economy
15. We shall explore the creative integration of digitally-augmented locations, recommender systems, and location-based mobile experiences to develop Nottingham as a welcoming city. Our emphasis will be on how we might support residents to engage with visitors to offer new insights into their environment and help present new views of the city. Local people and businesses might augment key locations with reminiscences and media, creating personalised trails of local history and culture. Contextual prompts and social software would allow them to act as guides and provide advice to visitors with location based endeavours and allow them to attract people to less-visited locations in the city. The challenge is to fully understand how to design an entire city for digitally-enhanced visiting, such that events are coordinated, businesses enhanced and visitors engaged raising challenges of safety, privacy and digital rights.
Horizon Creative Visiting Theme
16. 21st century tourism
What is a tourism for the 21st century?
How can we re-invent culture, tourism and guiding, for visitors and residents?
How can we connect real and virtual visitors?
How can a tourist location engage with young people, and the less enfranchised?
How can a tourist location engage with those not traditionally considered visitors or tourists, e.g. residents exploring their own city, gamers, urban sports people, hobbyists, festival goers?
How can it promote and support youth creativity?
How can a tourist location be re-designed to support new forms of visiting?
What technology and infrastructure is needed?
What are the new business models and opportunities?
What are the practicalities, ethics, and constraints on continual monitoring of visitor activity, and providing personal and contextual services.