creating your leadhership brand thank you! · 2019-03-07 · your trademark your personal brand...

Thank You!

Creating Your

LeadHERship

Brand

Dr. Lori Baker-Schena, MBA, EdD

bscomm@ca.rr.com

www.leadHERshipconsortium.com

What Is Your Brand?

Transformative Branding

Branded

Branding

Brand New

Small Group Discussion

Agree on three women who

a) are recognizable

b) you admire

Be prepared to answer why, describe their brand and share out with the group.

Branding allows you to

rethink you … to reposition you…

to

CONTROL THE NARRATIVE

What Is Your Personal

Leadership Brand?

How You Look +

How You Speak +

How You Act =

Your Personal Leadership Brand

A “Personal Leadership Brand”

Is Synonymous With Your Reputation

It refers to the way other people see you as a leader.Are you an expert?

Are you responsive? Are you trustworthy?

What do you represent? What do you stand for?

What ideas and notions pop upwhen someone hears your name?

Your Trademark

Your personal brand should represent the

value you are able to consistently

deliver to those whom you are serving.

View your personal brand as a trademark -

- an asset that you must protect while

continuously molding and shaping it.

The Value You Bring

ALWAYS think in terms of the value

YOU bring as a leader.

Strengths = Value

What are YOUR strengths? How do YOUR strengths add value to:

Clients

Employees

Peers

Job Candidates

Superiors

Your personal

brand is a story.What is YOUR story?

What experiences in YOUR journey have

contributed to your brand?

Your journey gives you context.

Let’s Play Ball

Handout Question #1

What five positive/strength

words define you?

Handout Question #2

What do others tell you are your

five greatest strengths?

Handout Question #3

What is unique about the way

you achieve results?

Handout Question #4

If you were to receive an award,

what would it be for?

Handout Question #5

What’s the part of your job that

you love the most?

Handout Question #6

If you could change one thing

about yourself, what would it be?

Handout Question #7

What was the best business

decision you ever made?

Handout Question #8

What did you learn from the

biggest mistake you ever made?

Handout Question #9

What are you passionate about in

terms of job satisfaction and life

goals? What gets you up in the

morning?

Handout Question #10

What would be your dream job?

Leadership Exercise

1. By yourself, with the information gathered

from the handout questions, take a few

minutes to describe your personal brand.

2. In essence, answer: “I want to be known for

being ______________ so that I can deliver

__________.”

Personal Brand Example

I want to be known for:

being independently innovative

deliberately collaborative

and strategically results-oriented

so that I can deliver superior financial

outcomes for my business.

Collaborate and Share

3. Next, team up with another participant and share your description. Help each other enhance/improve/edit it!

4. Get ready to share the description with the group.

Perception is Reality

How Will YOU Change The

Narrative?

Let’s Talk Body Language

Energy

Eye Contact

Posture

Hand gestures

Voice

Dress

Increasing Self-Awareness

Every time you are in a meeting with employees or clients, or at a

conference, networking reception or a public event, you should be MINDFUL of what

others are experiencing about you and what you want others to experience about you.

Managing Your Personal Brand

– Small Group Work

What results do you want to achieve in 2019?

How will you use your personal brand to

achieve these results?

What resources will you use to achieve these

results?

How can you inspire others to help you

achieve these results?

Action Plan

Next, in your groups, create an action plan:

List the three things you will do upon returning

to your company/work to deepen your

leadership brand.

Three Final Thoughts

Find an Accountability Buddy to keep you on

track with your learnings from this closing

keynote and the entire meeting.

Put into action your newfound insights.

Maximize you true LeadHERship potential.

Choose Joy

Thank You!

Creating Your

LeadHERship

Brand

Dr. Lori Baker-Schena, MBA, EdD

bscomm@ca.rr.com

www.leadHERshipconsortium.com