brand you: create a rock star brand for yourself and your book
Post on 17-Oct-2014
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Understanding the 4 elements of creating your brand and using three simple strategies to promote that brand will help you gain visibility for yourself and your book in a crowded online world. This was my keynote talk at BookExpo America 2014 UPublishU education day for self-published authors.TRANSCRIPT
The Three A’s of Brand YOUThe Three A’s of Brand YOU
• Articulate Your Brand Attributes• Attract Your Ideal Tribe
with Branded Content• Amplify Your Digital
Footprint
Attract
Articulate
Amplify
Articulate The Four V’s of Brand YOU
• Value• Voice• Visuals• Variation
Hello.My Brand is . . .
Amplify
Visibility Through Branded ContentVisibility Through Branded Content* Your Name Online ** Your Name Online *
• Blog posts• Characters – who to cast• Case Studies for non-fiction• All Posts on Social Media Platforms• Video and audio• Essays and opinion pieces• Radio, television and print
interviews• Comments on other people’s
websites• Photos shared from conferences
• Blog posts• Characters – who to cast• Case Studies for non-fiction• All Posts on Social Media Platforms• Video and audio• Essays and opinion pieces• Radio, television and print
interviews• Comments on other people’s
websites• Photos shared from conferences
Attract
Your Brand PropertiesYour Brand PropertiesAmplify
Articulate
Brand YOUBrand YOUArticulate Articulate ★★ Attract Attract ★★ Amplified Amplified