creating your leadhership brand thank you! · 2019-03-07 · your trademark your personal brand...
TRANSCRIPT
Thank You!
Creating Your
LeadHERship
Brand
Dr. Lori Baker-Schena, MBA, EdD
www.leadHERshipconsortium.com
What Is Your Brand?
Transformative Branding
Branded
Branding
Brand New
Small Group Discussion
Agree on three women who
a) are recognizable
b) you admire
Be prepared to answer why, describe their brand and share out with the group.
Branding allows you to
rethink you … to reposition you…
to
CONTROL THE NARRATIVE
What Is Your Personal
Leadership Brand?
How You Look +
How You Speak +
How You Act =
Your Personal Leadership Brand
A “Personal Leadership Brand”
Is Synonymous With Your Reputation
It refers to the way other people see you as a leader.Are you an expert?
Are you responsive? Are you trustworthy?
What do you represent? What do you stand for?
What ideas and notions pop upwhen someone hears your name?
Your Trademark
Your personal brand should represent the
value you are able to consistently
deliver to those whom you are serving.
View your personal brand as a trademark -
- an asset that you must protect while
continuously molding and shaping it.
The Value You Bring
ALWAYS think in terms of the value
YOU bring as a leader.
Strengths = Value
What are YOUR strengths? How do YOUR strengths add value to:
Clients
Employees
Peers
Job Candidates
Superiors
Your personal
brand is a story.What is YOUR story?
What experiences in YOUR journey have
contributed to your brand?
Your journey gives you context.
Let’s Play Ball
Handout Question #1
What five positive/strength
words define you?
Handout Question #2
What do others tell you are your
five greatest strengths?
Handout Question #3
What is unique about the way
you achieve results?
Handout Question #4
If you were to receive an award,
what would it be for?
Handout Question #5
What’s the part of your job that
you love the most?
Handout Question #6
If you could change one thing
about yourself, what would it be?
Handout Question #7
What was the best business
decision you ever made?
Handout Question #8
What did you learn from the
biggest mistake you ever made?
Handout Question #9
What are you passionate about in
terms of job satisfaction and life
goals? What gets you up in the
morning?
Handout Question #10
What would be your dream job?
Leadership Exercise
1. By yourself, with the information gathered
from the handout questions, take a few
minutes to describe your personal brand.
2. In essence, answer: “I want to be known for
being ______________ so that I can deliver
__________.”
Personal Brand Example
I want to be known for:
being independently innovative
deliberately collaborative
and strategically results-oriented
so that I can deliver superior financial
outcomes for my business.
Collaborate and Share
3. Next, team up with another participant and share your description. Help each other enhance/improve/edit it!
4. Get ready to share the description with the group.
Perception is Reality
How Will YOU Change The
Narrative?
Let’s Talk Body Language
Energy
Eye Contact
Posture
Hand gestures
Voice
Dress
Increasing Self-Awareness
Every time you are in a meeting with employees or clients, or at a
conference, networking reception or a public event, you should be MINDFUL of what
others are experiencing about you and what you want others to experience about you.
Managing Your Personal Brand
– Small Group Work
What results do you want to achieve in 2019?
How will you use your personal brand to
achieve these results?
What resources will you use to achieve these
results?
How can you inspire others to help you
achieve these results?
Action Plan
Next, in your groups, create an action plan:
List the three things you will do upon returning
to your company/work to deepen your
leadership brand.
Three Final Thoughts
Find an Accountability Buddy to keep you on
track with your learnings from this closing
keynote and the entire meeting.
Put into action your newfound insights.
Maximize you true LeadHERship potential.
Choose Joy
Thank You!
Creating Your
LeadHERship
Brand
Dr. Lori Baker-Schena, MBA, EdD
www.leadHERshipconsortium.com