you can’t control your brand, but a strong brand identity helps

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We just got a great new logo from our designer

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Post on 14-Jan-2015

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Your brand is not completely shaped by your organization, but a strong brand identity can project and protect brand perceptions. This presentation is a visual metaphor for the branding process.

TRANSCRIPT

Page 1: You Can’t Control Your Brand, But a Strong Brand Identity Helps

We just got a great new logo from our designer

Page 2: You Can’t Control Your Brand, But a Strong Brand Identity Helps

We’re a one-person shop right now and I know where the logo files are.

Page 3: You Can’t Control Your Brand, But a Strong Brand Identity Helps

I need to adjust the logo to fit on my web site header.

Page 4: You Can’t Control Your Brand, But a Strong Brand Identity Helps

We’ve rolled out the new web site.

Page 5: You Can’t Control Your Brand, But a Strong Brand Identity Helps

And we’re running some ads.

Page 6: You Can’t Control Your Brand, But a Strong Brand Identity Helps

We need to try Facebook and Twitter.

Page 7: You Can’t Control Your Brand, But a Strong Brand Identity Helps

We just hired our first employee!

Page 8: You Can’t Control Your Brand, But a Strong Brand Identity Helps

We didn’t give her training or give her the right files, but she’s sending out letters and proposals.

Page 9: You Can’t Control Your Brand, But a Strong Brand Identity Helps

We’re growing and adding more staff.

Page 10: You Can’t Control Your Brand, But a Strong Brand Identity Helps

More staff updating the web site, the Facebook page and our Twitter account.

Page 11: You Can’t Control Your Brand, But a Strong Brand Identity Helps

Great story about us. They didn’t get all the details right, but any press is good press.

Page 12: You Can’t Control Your Brand, But a Strong Brand Identity Helps

Our customers love us!

Page 13: You Can’t Control Your Brand, But a Strong Brand Identity Helps

They talk about us everywhere.

Page 14: You Can’t Control Your Brand, But a Strong Brand Identity Helps

Talk, share, complain, etc.

Page 15: You Can’t Control Your Brand, But a Strong Brand Identity Helps

Let’s try this again.

Page 16: You Can’t Control Your Brand, But a Strong Brand Identity Helps

We just got a great new logo from our designer.

Page 17: You Can’t Control Your Brand, But a Strong Brand Identity Helps

In addition to the logo, we have a complete brand identity for our website design, marketing materials and social media.

Page 18: You Can’t Control Your Brand, But a Strong Brand Identity Helps

My personal brand, when I represent the organization, is in sync with the brand identity, too.

Page 19: You Can’t Control Your Brand, But a Strong Brand Identity Helps

We’re growing and adding employees!

Page 20: You Can’t Control Your Brand, But a Strong Brand Identity Helps

We’ve trained them on our identity standards and our brand’s mission.

Page 21: You Can’t Control Your Brand, But a Strong Brand Identity Helps

Great story about us and we’re going to use it to our advantage.

Page 22: You Can’t Control Your Brand, But a Strong Brand Identity Helps

Our customers love us!

Page 23: You Can’t Control Your Brand, But a Strong Brand Identity Helps

They love to talk about us!

Page 24: You Can’t Control Your Brand, But a Strong Brand Identity Helps

We’re sharing customer stories on our web site and Facebook pages.